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Author: Lester G. Telser
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 36
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Book Description
Author: Lester G. Telser
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 36
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Book Description
Author: United States. Office of the U.S. Trade Representative
Publisher:
ISBN:
Category : Commercial policy
Languages : en
Pages : 408
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Book Description
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Yair Aharoni
Publisher: SUNY Press
ISBN: 9780791432273
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
Addresses the issues involved in the globalization of services and the resulting changing role of government.
Author: Kevin Watkins
Publisher: Oxfam
ISBN: 9780855985257
Category : Social Science
Languages : en
Pages : 278
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Book Description
A critical and detailed analysis of inequalities of world trade systems.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Marc Bacchetta
Publisher: World Trade Organization
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
In recent decades, the global economy has experienced a profound transformation due to trade integration and technological progress as well as important political changes. This transformation has been accompanied by significant positive effects at the global level, as increased trade integration has helped to raise incomes in advanced and developing economies, lifting millions out of poverty. At the same time, it has translated into changes experienced by individuals, companies and communities. While overall, better job opportunities are on the rise, workers who are forced to leave their existing jobs may find it difficult to share in these improvements. Policies aimed at facilitating adjustment can reduce the number of those left behind by trade or technology, while at the same time raising the net gains from these developments, improving overall efficiency and boosting incomes. Given the role of skills in productivity and in trade performance as well as in access to employment and wage distribution, a strong emphasis on skills development is vital for both firms and workers. This publication argues that in the current fast-changing context of globalization, where technology and trade relations evolve rapidly, the responsiveness of skills supply to demand plays a central role not only from an efficiency perspective, but also from a distributional perspective. Featuring results from the ILO's Skills for Trade and Economic Diversification (STED) programme, this report shows that appropriate skills development policies are key to helping firms participate in trade, and also to helping workers find good jobs.
Author: William S. Comanor
Publisher: Harvard University Press
ISBN: 9780674005808
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.
Author: Mary E. Lassanyi
Publisher: DIANE Publishing
ISBN: 0788144790
Category : Africa
Languages : en
Pages : 224
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Book Description
This one-of-a-kind reference tool provides vital market & trade development information. Part I contains three separate sections: introduction, reference & contacts (describes the international & regional organizations, research centers, & financial institutions that facilitate international trade). Part II is divided into two groups of Sub-Saharan African countries: first & second tier; each group has an introductory overview, & information on exports & imports, on investment & trade barriers, & on the best prospects for U.S. investment & exports. Contacts & selected publications also are included.
Author: Christiansen, Bryan
Publisher: IGI Global
ISBN: 1466662212
Category : Business & Economics
Languages : en
Pages : 491
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Book Description
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
