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Author: Theodore Douglas MacGregor
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 220
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Book Description
Author: Theodore Douglas MacGregor
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 220
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Book Description
Author: United States. Congress. House. Committee on Government Operations. Commerce, Consumer, and Monetary Affairs Subcommittee
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1102
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Book Description
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author:
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 1202
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Book Description
Author: Jim Osterman
Publisher: Visual Reference Publications
ISBN: 9781584710813
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Author:
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 714
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Book Description
Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 1342
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Book Description
Author: Neil Richardson
Publisher: Taylor & Francis
ISBN: 1040012191
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these plans, students will be shown how to implement changes while being encouraged to reflect on why they are needed. The text reflects on contemporary themes that impact on sustainable marketing planning, including consumer behaviour, entrepreneurialism, internal marketing, services, international marketing, event management and digital marketing. The second edition has been fully updated with a greater focus on the issues surrounding sustainability, including the environmental challenges facing businesses, sustainable accreditation and integrating the UN SDGs. It provides background on the value discourses that underpin sustainability, incorporates new examples and case studies from broader regions around the world and introduces TBL-based loyalty. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book provides core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations. Online resources for the use of instructors include PowerPoint lecture slides and a multiple choice questions section.
Author:
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 1124
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Book Description
Author: United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Financial Institutions Supervision, Regulation and Insurance
Publisher:
ISBN:
Category : Bank holding companies
Languages : en
Pages : 752
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Book Description
