Author: Gregory Fonsah
Publisher: African Books Collective
ISBN: 9956726478
Category : Technology & Engineering
Languages : en
Pages : 264
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Book Description
In most African countries, banana production has been consigned to subsistence production. However, a few countries, especially in Francophone West Africa, have recognised the commercial importance of banana, and have used their special relationship with France to export bananas. This has led to the dualization of the banana sector, with the traditional system existing side by side with a modern sector geared towards export trade. This book is one of the few comprehensive studies that have incorporated both the agronomic and economic aspects of banana production and marketing in Africa. It looks at all facets of banana production, from an historical perspective to the various traditional and modern technologies involved. The marketing aspect covers both the domestic and international trade, with emphasis on the preferential (ACP / DOM Lome Convention) and the open markets of the European Union. The book is a major contribution to understanding the internationalisation of the banana trade and to its ever-increasing investment portfolio, as the backbone of many a developing tropical economy. Although the emphasis is placed on Cameroon, other relevant African, tropical and subtropical banana-producing countries are mentioned where necessary, especially in the export sector where a degree of competition existed. Further, agricultural practices, soils, meteorological and climatological characteristics, pests and diseases, personnel and banana varieties grown, mean that findings in Cameroon are of relevance to other banana-producing countries, especially in Africa. Meanwhile, other African and tropical countries still contemplating entry into banana exports would benefit from the Cameroon experience. The book is of especial relevance to agronomists, entomologists, economists, farm managers, government policy makers, large, medium and small scale banana growers, and students and teachers in universities and schools of agriculture.
Author:
Publisher: IITA
ISBN: 9781312351
Category :
Languages : en
Pages : 56
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Book Description
Author: James Wiley
Publisher: U of Nebraska Press
ISBN: 0803216378
Category : Technology & Engineering
Languages : en
Pages : 314
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Book Description
The Banana demystifies the banana trade and its path toward globalization. It reviews interregional relationships in the industry and the changing institutional framework governing global trade and assesses the roles of such major players as the European Union and the World Trade Organization. It also analyzes the forces driving today's economy, such as the competitiveness imperative, diversification processes, and niche market strategies. Its final chapter suggests how the outcome of the recent banana war will affect bananas and trade in other commodities sectors as well.
Author: Paul Reynolds
Publisher: Taylor & Francis
ISBN: 113638071X
Category : Business & Economics
Languages : en
Pages : 444
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Book Description
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
Author: Esendugue Gregory Fonsah
Publisher: African Books Collective
ISBN: 9956726540
Category : Social Science
Languages : en
Pages : 264
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Book Description
In most African countries, banana production has been consigned to subsistence production. However, a few countries, especially in Francophone West Africa, have recognised the commercial importance of banana, and have used their special relationship with France to export bananas. This has led to the dualization of the banana sector, with the traditional system existing side by side with a modern sector geared towards export trade. This book is one of the few comprehensive studies that have incorporated both the agronomic and economic aspects of banana production and marketing in Africa. It looks at all facets of banana production, from an historical perspective to the various traditional and modern technologies involved. The marketing aspect covers both the domestic and international trade, with emphasis on the preferential (ACP / DOM Lome Convention) and the open markets of the European Union. The book is a major contribution to understanding the internationalisation of the banana trade and to its ever-increasing investment portfolio, as the backbone of many a developing tropical economy. Although the emphasis is placed on Cameroon, other relevant African, tropical and subtropical banana-producing countries are mentioned where necessary, especially in the export sector where a degree of competition existed. Further, agricultural practices, soils, meteorological and climatological characteristics, pests and diseases, personnel and banana varieties grown, mean that findings in Cameroon are of relevance to other banana-producing countries, especially in Africa. Meanwhile, other African and tropical countries still contemplating entry into banana exports would benefit from the Cameroon experience. The book is of especial relevance to agronomists, entomologists, economists, farm managers, government policy makers, large, medium and small scale banana growers, and students and teachers in universities and schools of agriculture.
Author: Dr. M. Kalaiyarasu
Publisher: Lulu.com
ISBN: 1387047361
Category : Education
Languages : en
Pages : 238
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Book Description
India is an agricultural country. It observes half of labour force for employment. In other words half of our population occupies agricultural activity for their livelihoods. It reveals that agricultural sector is an important sector of the economy. The written history of agriculture in India dates back to the Rigveda, written about 1100 BC. Today, India ranks second worldwide in farm output. During the year 2013-14, share of agricultural sector to Gross Domestic Product (GDP) of India was 19.9 per cent . The economic contribution of agriculture to India's GDP is steadily declining with the country's broad-based economic growth.
Author: Hugh Milton Bundy
Publisher:
ISBN:
Category :
Languages : en
Pages : 182
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Book Description
Author: Svend Hollensen
Publisher: Pearson UK
ISBN: 1292301422
Category : Marketing
Languages : en
Pages : 2128
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Book Description
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2678
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Book Description
Author: Mark Earls
Publisher: John Wiley & Sons
ISBN: 0470853018
Category : Business & Economics
Languages : de
Pages : 288
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Book Description
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
