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Author: Deborah A. Silverman
Publisher: Taylor & Francis
ISBN: 1003849512
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .
Author: Deborah A. Silverman
Publisher: Taylor & Francis
ISBN: 1003849512
Category : Business & Economics
Languages : en
Pages : 686
Get Book Here
Book Description
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .
Author: UNESCO
Publisher: UNESCO Publishing
ISBN: 9231005405
Category : Political Science
Languages : en
Pages : 893
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Book Description
Author:
Publisher: World Health Organization
ISBN: 9240040498
Category : Medical
Languages : en
Pages : 322
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Book Description
The World malaria report 2021 provides a comprehensive update on global and regional malaria data and trends. The report tracks investments in malaria programmes and research, as well as progress across all intervention areas: prevention, diagnosis, treatment, elimination and surveillance. It also includes dedicated chapters on the impact of the COVID-19 pandemic on the global fight against malaria and on the burden of severe malaria in malaria endemic countries. The target audience is WHO and relevant UN offices at all levels, global partners, national malaria programmes, academia and the general public.
Author: María Ángeles Huete García
Publisher: Springer Nature
ISBN: 3031384733
Category : Political Science
Languages : en
Pages : 263
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Book Description
The book provides comparative information about the materialization of the 2030 Agenda in urban policy in ten countries located in Europe and Latin America. The Declaration of Quito is the starting point for the implementation of SDGs into public policies in urban areas. However, there are fewer efforts to understand the impact that the 2030 Agenda and, specifically, the instruments developed for its application in cities. The information of each country is presented in relation to two aspects: the construction of a public policy style in each country and the results and impacts on urban public policies implemented in specific cities within the national frameworks. The first means the emergence of a public policy framework and its materialization in public policy instruments. In this regard, the book raises the following questions: To what extent have the SDGs come to generate a common framework for cities in the countries? And how Urban SDGs are translated to national urban policies? The second, results and impacts at the local level, is related to two aspects: a) substantive: the goals of the policy and b) procedural: management aspects related to the policy design, governance, and institutional capacity building.
Author:
Publisher: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 236
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Book Description
Published articles from the International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies 2022
Author: Arihant Experts
Publisher: Arihant Publications India limited
ISBN: 9325297159
Category :
Languages : en
Pages : 310
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Book Description
Odisha Public Service Commission has recently released a notification announcing 392 vacancies for Group A and Group B posts under Odisha Civil Services. Interested candidates must have a bachelors’ degree from the recognized institutions. Practice for OPSC General Studies Paper 1 with revised and updated edition of OPSC Cracker 25 sets General Studies (Pre.). Loaded with an ample number of questions, making this book a practice tool for candidates. As the titles of the book suggests, it has 25 Practice sets for a thorough revision of the subjects and the correct style of answering. Solved Papers are provided to get the complete insight of the paper. Solutions for every question are provided with well explained with detailed theory for quick understanding. TOC Solved Paper (2019-2015), Practice Sets (1-25)
Author: Haijun Zeng
Publisher: Springer Nature
ISBN: 9819962250
Category : Education
Languages : en
Pages : 217
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Book Description
This book enriches the understanding of regional smart education in China and promotes sharing of smart education case studies in China and abroad. It presents 46 case studies selected from a total of 644 case studies collected nationwide in China. These selected case studies focus on regional construction, research findings, and solutions. The case studies on regional construction mainly focus on the sustainable development mechanism of regional smart education. The research findings case studies showcase research results produced by research teams and individuals, which involve theories, models, technologies, practical investigations, or international comparisons related to smart education. Lastly, the solution case studies are technical solutions provided by enterprises for the development of smart education, which include application scenarios, methods, and effects in regions or schools around smart educational equipment, platforms, networks, tools, resources, or integrated solutions.
Author: Fan Hong
Publisher: Taylor & Francis
ISBN: 1000900827
Category : Sports & Recreation
Languages : en
Pages : 601
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Book Description
This is the first book to offer a comprehensive overview of the history and development of sport from the ancient to the contemporary era in China. It addresses the gap between the vibrant academic scholarship within China and the limited understanding of Chinese sport outside of the country. It opens different perspectives on Chinese sport and addresses a wide range of issues central to the development of sport in the context of Chinese culture, politics, economy, and society. It explores a diverse set of topics including the history of Chinese traditional sport, the rise of modern sport and the Olympic movement, sport and nationhood, sport and politics and international relations, sport and physical education, sport and economy and commerce, sport and social stratification and diversity, and sport leisure and tourism. It offers critical insights into the multifaceted world of China, past and present—a contribution to our collective knowledge and understanding of Chinese sport and society—and is useful reading for students, researchers, and professionals with an interest in the field of China and Chinese sport. This Handbook has been contributed to by a team consisting of 88 leading Chinese and Asian experts and scholars with varied backgrounds of studying and working in European, North American, and Australian universities, as well as Western scholars with expertise on China and its sports system and practice. It is composed of ten parts classified by different subjects. It provides a wide lens through which to better contextualise the relationships between China and the world within the global sport community. The Routledge Handbook of Sport in China is a vital resource for students and scholars studying the history, politics, sociology, culture and policy of sport in China, as well as sport management, sport history, sport sociology, and sport policy and politics. It is also valuable reading for those who are working in international sport policy making and sport organisations.
Author: Judy Tyrus
Publisher: Dafina
ISBN: 1496733606
Category : Performing Arts
Languages : en
Pages : 306
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Book Description
2021 NAACP Image Award Nominee This definitive history is a celebration of the first African-American ballet company, from its 1960s origins in a Harlem basement, to the performances, community engagement, and education message of empowerment through the arts for all which the Company continues to carry forward today. Illustrated with hundreds of never before seen photos from the founding during the Civil Rights Movement by Arthur Mitchell and Karel Shook through to today, this visual history tells the story that fueled Dance Theatre of Harlem’s growth into one of the most influential and revolutionary American ballet companies of the last five decades. With exclusive backstage stories from its legendary dancers and staff, and unprecedented access to its archives, Dance Theatre of Harlem is a striking chronicle of the company's amazing history, its fascinating daily workings, and the visionaries who made its legacy. Here you’ll discover how the company’s founders—African-American maestro Arthur Mitchell of George Balanchine’s New York City Ballet, and Nordic-American Karel Shook of The Dutch National Ballet--created timeless works that challenged Eurocentric mainstream ballet head-on—and used new techniques to examine ongoing issues of power, beauty, myth, and the ever-changing definition of art itself. Gaining prominence in the 1970s and 80s with a succession of triumphs—including its spectacular season at the Metropolitan Opera House—the company also gained fans and supporters that included Nelson Mandela, Stevie Wonder, Cicely Tyson, Misty Copeland, Jessye Norman, and six American presidents. Dance Theatre of Harlem details this momentous era as well as the company's difficult years, its impressive recovery as it partnered with new media's most brilliant creators—and, in the wake of its 50th anniversary, amid a global pandemic, its evolution into a worldwide virtual performance space. Alive with stunning photographs, including many from the legendary Marbeth, this incomparable book is a must-have for any lover of dance, art, culture, or history.
Author: World Health Organization
Publisher: World Health Organization
ISBN: 9240015795
Category : Medical
Languages : en
Pages : 300
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Book Description
"The year 2020 is a milestone for several important health and development goals, including for efforts to reduce the burden of malaria overall and eliminate the disease where possible. It is 20 years since the Abuja Declaration and the launch of the Millennium Development Goals (MDGs); and 5 years since the global agreement on the Sustainable Development Goals (SDGs) framework and the launch of the World Health Organization (WHO) Global technical strategy for malaria 2016–2030 (GTS) and the RBM Partnership to End Malaria Action and investment to defeat malaria 2016–2030 (AIM). The WHO World malaria report 2020 presents both the estimates of disease burden for 2019 and a review of the updated official estimates of global progress in the fight against malaria in the first 2 decades of the 21st century (2000–2019)" -- introduction.
