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Author: Steve Blank
Publisher: John Wiley & Sons
ISBN: 1119690722
Category : Business & Economics
Languages : en
Pages : 579
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Book Description
More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Author: Steve Blank
Publisher: John Wiley & Sons
ISBN: 1119690722
Category : Business & Economics
Languages : en
Pages : 579
Get Book Here
Book Description
More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Author: Riccardo Di Bari
Publisher: Tangram Ediz. Scientifiche
ISBN: 8864589910
Category : Computers
Languages : en
Pages : 283
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Book Description
Da quando il World Wide Web – la Rete delle Reti – è entrato prepotentemente a far parte delle nostre vite, la nostra società sta sperimentando un cambiamento profondo. Ma come è cominciato tutto questo? Quando, come e perché il Web ha cessato di essere una semplice fonte di informazioni, per diventare uno strumento di interazione tra persone? E come si evolverà il Web nel futuro? Partendo dalle origini di Internet e del Web, il testo esamina in profondità le caratteristiche del Web 2.0, il Web Sociale; affronta poi il tema del Web del futuro prossimo, il Web 3.0 (Web Semantico), senza tralasciare l’evoluzione futura più remota, ossia il Web 4.0 (Web Ubiquo). Spiega come tutto ebbe inizio con la digitalizzazione, il presupposto fondamentale per fenomeni di grande attualità come la convergenza digitale e quella multimediale, la crossmedialità, la rimediazione digitale. Dal punto di vista più strettamente comunicazionale, il lavoro – nell’attribuire al Web una natura mediale – affronta il tema del passaggio dalla comunicazione tradizionale alla web communication, in tutte le sue declinazioni e modalità: la comunicazione screen to face asincrona e quella sincrona. Anche gli aspetti più concreti non vengono trascurati: un intero capitolo spiega come comunicare nel Web e fornisce utili indicazioni pratiche per fare web communication in modo efficace. La seconda parte del libro è dedicata a un’approfondita analisi delle tre aree mediali del Web di oggi: l’area della conoscenza e condivisione (dai motori di ricerca alle enciclopedie online, sino alla nuova didattica rappresentata dall’e-learning), l’area del business (e-commerce come strategia di e-business, marketing virale e web advertising come strumenti di web marketing) e l’area delle relazioni sociali (social media e blog, colonne portanti del Web 2.0). Il libro comprende oltre 30 focus, approfondimenti relativi a casi concreti – tutti legati al Web – di storie di successo o particolarmente significative. Prefazione di Marino Livolsi, sociologo e Presidente del Corso di Laurea in Scienze della Comunicazione, Facoltà di Psicologia, Università Vita – Salute San Raffaele, Milano.
Author: Paolo Cognetti
Publisher: Simon and Schuster
ISBN: 1501169904
Category : Fiction
Languages : en
Pages : 224
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Book Description
*The book that inspired the film The Eight Mountains* For fans of Elena Ferrante and Paulo Coelho comes a moving and elegant novel about the friendship between two young Italian boys from different backgrounds and how their connection evolves and challenges them throughout their lives. “Few books have so accurately described the way stony heights can define one's sense of joy and rightness...an exquisite unfolding of the deep way humans may love one another” (Annie Proulx). Pietro is a lonely boy living in Milan. With his parents becoming more distant each day, the only thing the family shares is their love for the mountains that surround Italy. While on vacation at the foot of the Aosta Valley, Pietro meets Bruno, an adventurous, spirited local boy. Together they spend many summers exploring the mountains’ meadows and peaks and discover the similarities and differences in their lives, their backgrounds, and their futures. The two boys come to find the true meaning of friendship and camaraderie, even as their divergent paths in life—Bruno’s in the mountains, Pietro’s across the world—test the strength and meaning of their connection. “A slim novel of startling expansion that subtly echoes its setting” (Vogue), The Eight Mountains is a lyrical coming-of-age story about the power of male friendships and the enduring bond between fathers and sons. “There are no more universal themes than those of the landscape, friendship, and becoming adults, and Cognetti’s writing becomes classical (and elegant) to best tell this story…a true novel by a great writer” (Rolling Stone Italia).
Author: Brian Wood
Publisher: Adobe Press
ISBN: 0134664175
Category : Computers
Languages : en
Pages : 1085
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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Illustrator CC (2017 release) choose Adobe Illustrator CC Classroom in a Book (2017 release) from the best-selling series of hands-on software training workbooks from Adobe Press. The 15 project-based lessons in this book show users step-by-step the key techniques for working in Illustrator. Build a strong foundation for working with Adobe Illustrator CC by following hands-on projects for creating logos, illustrations, and posters. Learn how to use the Shaper tool and Live Shapes along with dynamic symbols to streamline graphics creation. Create website assets and export them in multiple formats to support modern responsive web designs. From exacting illustration to more free-form painting, you’ll gain vital Illustrator skills as you progress through the lessons.
Author: Dan Olsen
Publisher: John Wiley & Sons
ISBN: 1118961021
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Author: Eric Ries
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Author:
Publisher:
ISBN:
Category : Electronic book
Languages : en
Pages :
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Book Description
Author: Doru Bănăduc
Publisher: Springer Nature
ISBN: 3030372421
Category : Science
Languages : en
Pages : 435
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Book Description
The second-longest European river after the Volga, the Danube is one of the world’s most important rivers in terms of its geographical and historical significance. In recent history, it has served as a major international waterway and numerous cities, including four capitals, have been founded on its banks. The 2826km-long Danube has a watershed measuring 801,093 km2 that is now shared between 19 countries, from its source in the Black Forest to the Black Sea, into which it pumps an average of 827 km3 of water a year. This book describes and explains key landscape values interactions (geographical, cultural and natural heritage). It also identifies the threats and various types of human impact affecting this system in all the countries of the Danube River Basin, based on the investigations and perspectives of a team of experienced naturalists, and in the context of the early 21st century, in which the human-nature relationship is still far from balanced. These studies demonstrate how biodiversity, conservation and ecological studies can help us successfully promote mutual cooperation and combine our efforts to address problems as a responsible continent.
Author: Gabriele Proglio
Publisher: Springer Nature
ISBN: 3030513912
Category : History
Languages : en
Pages : 267
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Book Description
This edited volume aims to problematise and rethink the contemporary European migrant crisis in the Central Mediterranean through the lens of the Black Mediterranean. Bringing together scholars working in geography, political theory, sociology, and cultural studies, this volume takes the Black Mediterranean as a starting point for asking and answering a set of crucial questions about the racialized production of borders, bodies, and citizenship in contemporary Europe: what is the role of borders in controlling migrant flows from North Africa and the Middle East?; what is the place for black bodies in the Central Mediterranean context?; what is the relevance of the citizenship in reconsidering black subjectivities in Europe? The volume will be divided into three parts. After the introduction, which will provide an overview of the theoretical framework and the individual contributions, Part I focuses on the problem of borders, Part II features essays focused on the body, and Part III is dedicated to citizenship.
Author: Kev Reynolds
Publisher: Cicerone Press Limited
ISBN: 1849654883
Category : Travel
Languages : en
Pages : 582
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Book Description
This comprehensive book is an excellent planning resource for those who wish to venture into the Swiss Alps. Whether you are planning a walk, scramble, climb or ski tour this larger format guide describes each mountain area throughout Switzerland - the peaks, passes, valleys and bases - to help readers identify the best destinations for their chosen mountain activity. Dozens of individual valleys are described, together with the mountains that wall them, with recommendations given for their finest walks, treks and climbs. Working eastwards across the country, this guide is divided into seven chapters: Chablais Alps, Pennine Alp, Lepontine and Adula Alps, Bernina, Bregaglia and Albula Alps, Bernese Alps, Central Swiss Alps and the Silvretta and Ratikon Alps, each devoted to a specific range or group of connecting ranges. However, this is not a route guide and detailed descriptions are not provided. The aim of the book is to inspire as well as inform; to show first-time visitors just what the Swiss Alps have to offer and provide a new perspective for those who have been before.
