Autograph Letter Signed to [Mary Whiton Calkins] PDF Download
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![Autograph Letter Signed to [Mary Whiton Calkins] PDF](https://books.google.com/books/content/images/frontcover/YW8AtwAACAAJ?fife=w150-h200)
Author: May Sinclair
Publisher:
ISBN:
Category :
Languages : en
Pages : 5
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![Autograph Letter Signed to [Mary Whiton Calkins] PDF](https://books.google.com/books/content/images/frontcover/YW8AtwAACAAJ?fife=w80-h100)
Author: May Sinclair
Publisher:
ISBN:
Category :
Languages : en
Pages : 5
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Author: William James
Publisher:
ISBN:
Category :
Languages : en
Pages : 4
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Author: Edward Kennard Rand
Publisher:
ISBN:
Category :
Languages : en
Pages : 2
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Author:
Publisher:
ISBN:
Category : Genealogy
Languages : en
Pages : 846
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Author: Edward Everett Hale (Sr.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 1
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Author: C.C. Baldwin
Publisher: Рипол Классик
ISBN: 5874721363
Category : History
Languages : en
Pages : 989
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Author: Frederick John Foakes-Jackson
Publisher:
ISBN:
Category :
Languages : en
Pages : 1
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Author: C. Whan Park
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309262267
Category : Education
Languages : en
Pages : 35
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Book Description
Virtually everyone needs a high level of literacy in both print and digital media to negotiate most aspects of 21st century life-succeeding in a competitive job market, supporting a family, navigating health information, and participating in civic activities. Yet, according to a recent survey estimate, more than 90 million adults in the United States lack the literacy skills needed for fully productive and secure lives. At the request of the U.S. Department of Education, the National Research Council convened a committee of experts from many disciplines to synthesize research on literacy and learning in order to improve instruction for those served in adult education in the U.S. The committee's report, Improving Adult Literacy Instruction: Options for Practice and Research, recommends a program of research and innovation to gain a better understanding of adult literacy learners, improve instruction, and create the supports adults need for learning and achievement. Improving Adult Literacy Instruction: Supporting Learning and Motivation, which is based on the report, describes principles of effective instruction to guide those who design and administer adult literacy programs and courses. It also explores ways to motivate learners to persist in their studies, which is crucial given the thousands of hours of study and practice required to become proficient.The booklet concludes with a look at technologies that show promise for supporting individual learners and freeing busy adults from having to be in a particular place in order to practice their literacy skills. Although this booklet is not intended as a "how to" manual for instructors, teachers may also find the information presented here to be helpful as they plan and deliver instruction.
Author: Mrs. Harriet Weeks (Wadhams) Stevens
Publisher:
ISBN:
Category :
Languages : en
Pages : 700
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