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Author: Brian Dale
Publisher: Balboa Press
ISBN: 1504309871
Category : Self-Help
Languages : en
Pages : 381
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Book Description
Archetypes ~ unmasking your true self ~ Are you interested in self-discovery, empowerment or changing your circumstances? Who are you? Are you a King, a Queen, a Knight, a Rescuer, a Mother, a Servant, a Healer, a Priestess, a Goddess or a Hero? These are archetypes. Why do you think, speak and act the way you do? The answer lies within your personal archetypes. We all have archetypes. They are aspects of our personality. Archetypes are an amazing tool for understanding, growth and self-development. All archetypes have negative and positive energies or personality traits. They explain why we do the things we do and show us the road to empowerment and the pathway to change. This unique reference book contains a description of 98 archetypes. It gives you a plan which assists you to identify your personal archetypes and the archetypes of the people that surround you. This book also shows you how to initiate change. It identifies the archetypal energy that is the key to empowerment and change. Identifying our archetypes gives us knowledge, understanding, guidance, purpose and power.
Author: Brian Dale
Publisher: Balboa Press
ISBN: 1504309871
Category : Self-Help
Languages : en
Pages : 381
Get Book Here
Book Description
Archetypes ~ unmasking your true self ~ Are you interested in self-discovery, empowerment or changing your circumstances? Who are you? Are you a King, a Queen, a Knight, a Rescuer, a Mother, a Servant, a Healer, a Priestess, a Goddess or a Hero? These are archetypes. Why do you think, speak and act the way you do? The answer lies within your personal archetypes. We all have archetypes. They are aspects of our personality. Archetypes are an amazing tool for understanding, growth and self-development. All archetypes have negative and positive energies or personality traits. They explain why we do the things we do and show us the road to empowerment and the pathway to change. This unique reference book contains a description of 98 archetypes. It gives you a plan which assists you to identify your personal archetypes and the archetypes of the people that surround you. This book also shows you how to initiate change. It identifies the archetypal energy that is the key to empowerment and change. Identifying our archetypes gives us knowledge, understanding, guidance, purpose and power.
Author: Sergio Rijo
Publisher: SERGIO RIJO
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 208
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Book Description
"The Archetype Code: Unveiling Your True Self" is a captivating exploration that delves into the world of archetypes, revealing the universal patterns of behavior and symbolism that influence every aspect of our lives. Archetypes serve as the fundamental building blocks of human experience, shaping our thoughts, emotions, and actions. By understanding and embracing these archetypal energies, readers gain valuable insights into their true selves, unearthing hidden strengths and potential challenges. Throughout the book, readers are expertly guided on a profound journey of self-discovery, facilitating a deeper connection with their dominant archetypes and the subtleties of their personalities through sub-archetypes. This journey empowers individuals to live authentically, aligning their actions and choices with their true selves. As readers recognize the archetypal energies influencing their lives, they experience a newfound sense of purpose, fulfillment, and clarity. "The Archetype Code" is not merely a book; it is a transformative tool for personal growth and self-awareness. Its invaluable insights extend to navigating life's challenges, understanding relationship dynamics, and tapping into creative potential. Embracing the archetypal wisdom within unlocks the gateway to self-understanding, fostering personal empowerment and an enriched sense of authenticity. This comprehensive and accessible guide illuminates the wisdom of archetypes, providing readers with the necessary tools to embark on their own transformative journey. As they delve into the intricacies of archetypal influences, readers are equipped with the keys to unlocking their true selves, embracing empowerment and fulfillment. For those seeking self-discovery and a profound understanding of their inner selves, "The Archetype Code: Unveiling Your True Self" is an essential read. Embrace the transformative potential of archetypes, and unveil the code that reveals your authentic, empowered, and fulfilled self.
Author: Margaret Hartwell
Publisher: HOW Books
ISBN: 9781440308185
Category : Design
Languages : en
Pages : 128
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Book Description
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Author: Jason Herbeck
Publisher: Oxford University Press
ISBN: 1786940396
Category : History
Languages : en
Pages : 340
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Book Description
Construction of identity has constituted a vigorous source of debate in the Caribbean from the early days of colonization to the present, and under the varying guises of independence, departmentalization, dictatorship, overseas collectivity and occupation. Given the strictures and structures of colonialism long imposed upon the colonized subject, the (re)makings of identity have proven anything but evident when it comes to determining authentic expressions and perceptions of the postcolonial self. By way of close readings of both constructions in literature and the construction of literature, Architextual Authenticity: Constructing Literature and Literary Identity in the French Caribbean proposes an original, informative frame of reference for understanding the long and ever-evolving struggle for social, cultural, historical and political autonomy in the region. Taking as its point of focus diverse canonical and lesser-known texts from Guadeloupe, Martinique and Haiti published between 1958 and 2013, this book examines the trope of the house (architecture) and the meta-textual construction of texts (architexture) as a means of conceptualizing and articulating how authentic means of expression are and have been created in French-Caribbean literature over the greater part of the past half-century - whether it be in the context of the years leading up to or following the departmentalization of France's overseas colonies in the 1940's, the wrath of Hurricane Hugo in 1989, or the devastating Haiti earthquake of 2010.
Author: Carol S. Pearson
Publisher: Harper Collins
ISBN: 0062238000
Category : Psychology
Languages : en
Pages : 419
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Book Description
"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.
Author: Janet S. Steinwedel
Publisher: Chiron Publications
ISBN: 1630514667
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
“It is all about conscious practice,” asserts Dr. Steinwedel. In an effort to encourage more consciously engaged organizations, Janet Steinwedel, author of The Golden Key to Executive Coaching, brings us back to critical reflection on oneself – the Coach – and the work she or he does on her or his own inner life. This connection of ego and the Self archetypes establishes conscious awareness in service to the Coach’s well-lived life and in support of the meaningful lives of others. It is in relationship with others that all of our “stuff” shows up. We bring our histories with us. Our childhood wounds, expectations and experiences, along with our cultural influences and biases, all tag along in every interaction in which we find ourselves. Without our conscious awareness, we confuse what really is with what we fear might be, or with what unknowingly haunts us. This work is a process—it is our life—and it will enable our growth and the growth of others in countless meaningful ways. This is the work of authenticity and individuation and we gain access to it through understanding archetypes. Bio: As President of Leader’s Insight, an Executive Coaching and Leadership Effectiveness consultancy, Dr. Steinwedel provides thought leadership as a consultant and executive coach. She assists leaders in clarifying their goals and objectives and becoming more aware of themselves and their behaviors in service to their aspirations and business results. With more than 25 years of experience working in such industries as pharmaceuticals, health care, financial services, insurance, engineering, communications, retail, and hospitality, Janet works effectively with a broad range of leaders. She uses an analytical framework which provides a foundational understanding of personality and human behavior— conscious and unconscious processes. In addition to her own work with corporate executives, Janet devotes time to a “coaching for coaches” process in which she helps other executive coaches with their personal and professional development. Janet is an adjunct professor and speaker, and enjoys travel, playing golf, and spending time with her nieces, nephews, and step-grandchildren.
Author: Michael Serazio
Publisher: Stanford University Press
ISBN: 1503637298
Category : Social Science
Languages : en
Pages : 386
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Book Description
In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Industries, journalist and scholar Michael Serazio combines eye-opening reporting and lively prose to take readers behind the scenes with those who make "reality"—and the ways it tries to influence us. Drawing upon dozens of rare interviews with campaign consultants, advertising executives, tech company leadership, and entertainment industry gatekeepers, the book slyly investigates the professionals and practices that make people, products, and platforms seem "authentic" in today's media, culture, and politics. The result is a spotlight on the power of authenticity in today's media-saturated world and the strategies to satisfy this widespread yearning. In theory, authenticity might represent the central moral framework of our time: allaying anxieties about self and society, culture and commerce, and technology and humanity. It infects and informs our ideals of celebrity, aesthetics, privacy, nostalgia, and populism. And Serazio reveals how these pretenses are crafted, backstage, for audiences, consumers, and voters.
Author: Mark Toft
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.
Author: Caroline M. Myss
Publisher: Hay House
ISBN: 9781848503403
Category : Archetype (Psychology)
Languages : en
Pages : 272
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Book Description
Have you ever wondered why you are drawn to certain people, ideas or products and turned off by others? Are you constantly searching for something you can't put your finger on, or wondering whether you are living a life that truly fits?In Archetypes, New York Times bestselling author Caroline Myss delves into the world of archetypes, which have been the subject of her work for more than 25 years. Archetypes are universal patterns of behavior that, once discovered, help you better understand yourself and your place in the world. In short, knowing your archetypes can transform your life.Within the pages of this book, Myss writes about ten primary archetypes that have emerged in today's society: the Caregiver, the Artist/Creative, the Fashionista, the Intellectual, the Rebel, the Queen/Executive, the Advocate, the Visionary, the Athlete, and the Spiritual Seeker. In each chapter, she explains one individual archetype, showing how it has evolved and then in fascinating detail lays out the unique characteristics, the defining graces, the life challenges, and other information to help you understand if you are part of this archetype family and if so, how you can fully tap into its power. She also offers tips and practical advice on how to fully engage with your archetypes. Learning which archetypes best describe you is just the beginning. You can then use this knowledge to make more conscious decisions about everything from careers to relationships, avoiding common pitfalls of your personality type while playing up your strengths. The result is a happier, more authentic you. It's never too late to change your life by embracing your archetypes to the fullest.So are you a Rebel? An Artist? A Visionary? Join us . . . and find yourself.
Author: Margaret Mark
Publisher: McGraw Hill Professional
ISBN: 007138118X
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
