The Handbook of Media Audiences PDF Download
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Author: Virginia Nightingale
Publisher: John Wiley & Sons
ISBN: 111872139X
Category : Social Science
Languages : en
Pages : 562
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Book Description
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Author: Virginia Nightingale
Publisher: John Wiley & Sons
ISBN: 111872139X
Category : Social Science
Languages : en
Pages : 562
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Book Description
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Author: Pieter Jacobus Fourie
Publisher: Juta and Company Ltd
ISBN: 9780702156564
Category : Language Arts & Disciplines
Languages : en
Pages : 620
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Book Description
This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.
Author: Lee B. Becker
Publisher: Routledge
ISBN: 1136696377
Category : Language Arts & Disciplines
Languages : en
Pages : 395
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Book Description
First published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.
Author: Wendy Willems
Publisher: Taylor & Francis
ISBN: 1315472767
Category : Language Arts & Disciplines
Languages : en
Pages : 275
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Book Description
African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.
Author: Deirdre K. Breakenridge
Publisher: FT Press
ISBN: 0132703971
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricks--it’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.” Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions “Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.” Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0 Identify the needs of companies and clients, and how to integrate them for greatest effectiveness Reaching today’s crucial wired media Powerful new strategies for pitching and media distribution Best uses of traditional PR tactics Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest tools Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panel Powerful new ways to capture emerging customer desires and needs
Author: Céline Ségur
Publisher: Springer Nature
ISBN: 3030333469
Category : Social Science
Languages : en
Pages : 211
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Book Description
This book provides a theoretical assessment of audience research issues. A host of contributions from French-speaking scholars question and analyse the participatory turn in media and communication research that has emerged over the last 15 years. This collection brings together high-quality theoretical and empirical contributions in order to promote scientific discussions and debates between English- and French-speaking academics. Ségur contextualizes the paradigmatic evolution of media communication, explaining how participation has become an imperative in media devices. In the first section authors explore, often critically, types of participatory media formats such as radio, television, and the internet. In the second section, authors focus on the participatory performances of audiences in public media spaces. Analysis is made of online forums, the phenomenon of lurking, and of urban spaces. This book provides viewpoints from a range of disciplines including social anthropology, information and communication sciences, and media studies.
Author: Beata Klimkiewicz
Publisher: Central European University Press
ISBN: 615521185X
Category : Social Science
Languages : en
Pages : 364
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Book Description
Addresses a critical analysis of major media policies in the European Union and Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy-making and reconfiguration of traditional regulatory models. The analytical problem-related approach seems to better reflect a media policy process as an interrelated part of European integration, formation of European citizenship, and exercise of communication rights within the European communicative space. The question of normative expectations is to be compared in this case with media policy rationales, mechanisms of implementation (transposing rules from EU to national levels), and outcomes.
Author:
Publisher: Editions Bréal
ISBN: 274952265X
Category :
Languages : en
Pages : 226
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Book Description
Author: Dan Gillmor
Publisher: "O'Reilly Media, Inc."
ISBN: 0596102275
Category : Computers
Languages : en
Pages : 336
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Book Description
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Author: Ulrike Weckel
Publisher: Berghahn Books
ISBN: 1805391003
Category : History
Languages : en
Pages : 302
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Book Description
Traces of audience responses to propaganda in the Third Reich are particularly sparse given that the public sphere was so highly regulated. By taking an interdisciplinary and innovative approach to found historical sources of audiences’ responses, the contributions to Audiences of Nazism critically approach the effectiveness of the Nazi media. The volume presents a comprehensive array of case studies including, but not limited to, Jewish responses to anti-Semitic media, personal reports from Nazi party rallies, responses to “degenerate art” exhibitions, and the afterlife of visual documentations of Nazi crimes. It uncovers the target groups of certain Nazi media products; how effective these products were in disseminating propaganda; and their chances to win over readers, listeners, and spectators not yet convinced of Nazism.
