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Author: Billy Dagger
Publisher: Endymion Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
New York based blogger Billy Dagger provides a glimpse at some of the seminal works behind the groundbreaking concept of Attention Economics.
Author: Billy Dagger
Publisher: Endymion Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
New York based blogger Billy Dagger provides a glimpse at some of the seminal works behind the groundbreaking concept of Attention Economics.
Author: Tim Wu
Publisher: Vintage
ISBN: 0804170045
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Author: Richard A. Lanham
Publisher: University of Chicago Press
ISBN: 0226468828
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.
Author: James Williams
Publisher:
ISBN: 1108429092
Category : Computers
Languages : en
Pages : 151
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Book Description
Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.
Author: Jenny Odell
Publisher: Black Inc.
ISBN: 1743821212
Category : Philosophy
Languages : en
Pages : 256
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Book Description
A galvanising critique of the forces vying for our attention – and our personal information – that redefines what we view as productivity and reveals what we’ve been too distracted to see about ourselves and our world. Nothing is harder to do these days than nothing. But in a world where our value is determined by our data productivity, doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to slowing down. Odell sees our attention as the most precious – and overdrawn – resource we have. Once we start paying a new kind of attention, we can undertake bolder forms of political action, reimagine humanity’s role in the environment, and arrive at a more meaningful understanding of happiness and fulfilment. Far from a simple anti-technology screed, How to Do Nothing is an action plan for thinking beyond capitalist narratives of efficiency and value. Provocative, timely, and utterly persuasive, it shows us how to preserve our inner lives and bring about change in a world that needs this more than ever. ‘A manifesto for the internet age.’ —The A.V. Club ‘An invigorating meditation on ways of seeing and being more present ... It’s a book that could change you for the better.’ —LitHub ‘[Odell] wants to give readers permission to be a human, in a body, in a place.’ —The Guardian ‘Thoughtful, compelling, and practical.’—GQ ‘Compelling, provocative and hopeful – a roadmap for stillness and reflection in an age of distraction.’—Jill Stark, author of Happy Never After and When You're Not OK ‘Your chaotic, fraught internal weather isn't an accident, it's a business model, and while “thoughtful resistance” isn't “productive”, Odell proves that it is utterly necessary.’—Cory Doctorow, author of Radicalized and Walkaway 'Nuanced, sympathetic, thoughtful and imaginative, Odell's book explores the ways you can take back your attention without turning your back on the world. If, like me, you are trying to conserve your energy for creative or transformative projects; if you want information and connections but not distraction; if you want less despair, less anxiety and more world-changing action, start here.’ —Jane Rawson, author of From the Wreck and A Wrong Turn at the Office of Unmade Lists ‘The book we all need to read now. With wonderful precision, passion and artfulness, Odell finds the language to meet this cultural moment. [This is] a joyful manifesto about resistance that is also an eccentric and practical handbook on how to reclaim your colonised and monetised attention.’—Dana Spiotta, author of Innocents and Others
Author: Shoshana Zuboff
Publisher: PublicAffairs
ISBN: 1610395700
Category : Business & Economics
Languages : en
Pages : 658
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Book Description
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Author: Fouad Sabry
Publisher: One Billion Knowledgeable
ISBN:
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
What is Attention Economy The treatment of human attention as a limited commodity and the application of economic theory to the resolution of a variety of information management issues are the two main components of the attention economics approach to the management of information. This is what Matthew Crawford has to say about attention: "Attention is a resource-a person has only so much of it." This concept is expanded upon by Thomas H. Davenport and John C. Beck, who state that attention is defined as the mental engagement that is focused on a specific piece of information. We become aware of certain things, we focus our attention on a specific set of things, and then we decide whether or not to take action. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Attention economy Chapter 2: Economics Chapter 3: Ronald Coase Chapter 4: Environmental economics Chapter 5: Free-rider problem Chapter 6: Externality Chapter 7: Market failure Chapter 8: The Nature of the Firm Chapter 9: Index of economics articles Chapter 10: Transaction cost Chapter 11: Behavioral economics Chapter 12: Law and economics Chapter 13: Coase theorem Chapter 14: Pigouvian tax Chapter 15: Information overload Chapter 16: Theory of the firm Chapter 17: Armen Alchian Chapter 18: New institutional economics Chapter 19: Property rights (economics) Chapter 20: Digital marketing Chapter 21: Willingness to accept (II) Answering the public top questions about attention economy. (III) Real world examples for the usage of attention economy in many fields. Who will benefit Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of attention economy.
Author: Inter American Development Bank
Publisher: Inter-American Development Bank
ISBN:
Category : Art
Languages : en
Pages : 242
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Book Description
This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.
Author: Kevin Kelly
Publisher: Penguin
ISBN: 0525428089
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Becoming -- Cognifying -- Flowing -- Screening -- Accessing -- Sharing -- Filtering -- Remixing -- Interacting -- Tracking -- Questioning -- Beginning
Author: Friedrich List
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 422
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Book Description
