As Per NEP Syllabus PRINCIPLES OF MARKETING PDF Download
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Author: Mr. BASAVARAJ M. NAIK & Mr. NARAYAN S. GHANTI
Publisher: Ashok Yakkaldevi
ISBN: 1387494996
Category : Art
Languages : en
Pages : 206
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Book Description
Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, including writing thank you emails, playing golf with a prospective client, returning calls and emails quickly, and meeting with clients for coffee or a meal.
Author: Mr. BASAVARAJ M. NAIK & Mr. NARAYAN S. GHANTI
Publisher: Ashok Yakkaldevi
ISBN: 1387494996
Category : Art
Languages : en
Pages : 206
Get Book Here
Book Description
Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, including writing thank you emails, playing golf with a prospective client, returning calls and emails quickly, and meeting with clients for coffee or a meal.
![Principles of Marketing B.COM I semester [NEP-2020] NEW SYLLABUS Affiliated to Rani Channamma University, Belagavi. PDF](https://books.google.com/books/content/images/frontcover/TefrEAAAQBAJ?fife=w80-h100)
Author:
Publisher: Sankalp Publication
ISBN: 939490185X
Category : Education
Languages : en
Pages : 144
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Book Description
this book is very informative and easy to understand by students.
Author: Mr. Mustaq Mulla
Publisher: Ashok Yakkaldevi
ISBN: 1387086774
Category : Art
Languages : en
Pages : 243
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Book Description
Organizations have a wide range of objectives, and they frequently focus their efforts and resources on achieving these objectives. Organizations have both human and nonhuman resources (plant, equipment, land, money, etc.) that are used to achieve target and deadline-oriented goals. The force that combines resources in support of organizational objectives is management. It is a method of achieving goals with and via people. When people collaborate inside an organisation, management is required. A person who is competent of managing organised activities, whether it be a company operation, religious organisation, military outfit, or a social organisation, must carry out the management duties, which include planning, organising, directing, and regulating. These functions are carried out at all levels of an organisation, regardless of its nature or size. All cooperative projects require management services.
Author: Wayne Alan Long
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :
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Book Description
Author: Dr. CB Gupta
Publisher: Sultan Chand & Sons
ISBN: 9391820697
Category : Business & Economics
Languages : en
Pages : 20
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Book Description
Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3•4 (Principles of Marketing) for the B.Com (Hons.) semester III course of Delhi University. The book will also be useful for similar courses at the undergraduate level. SALIENT FEATURES 1. Comprehensive and analytical presentation of the subject matter. 2. Learning objectives in the beginning of each chapter to give a bird's eye-view of the contents. 3. Tables and diagrams to facilitate understanding. 4. Examples from Indian Industry. 5. Summary at the end of each chapter for quick revision before the examination. 6. Reader friendly format and simple language. 7. Test questions culled from B.Com. (Hons.) examinations of Delhi University.
Author: Dr. S. G. Hundekar
Publisher:
ISBN:
Category :
Languages : en
Pages : 214
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Book Description
Unit -IMARKETING AND CORE CONCEPTSUnit - IIMARKETING ENVIRONMENT (MICRO & MACRO)Unit - IIIDEVELOPING THE MARKETING Mix-I (INDIRECT & PRICE)Unit -IVDEVELOPING THE MARKETING Mix-II(PROMOTION & DISTRIBUTION) Unit -VMARKETING IN THE DIGITAL AGE.
Author: R S N Pillai
Publisher: S. Chand Publishing
ISBN: 8121916976
Category : Business & Economics
Languages : en
Pages : 605
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Book Description
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author: R.C. Agarwal
Publisher: SBPD Publishing House
ISBN: 939220888X
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
Author: Dr. Pardeep Kumar
Publisher: Sultan Chand & Sons
ISBN: 9391820166
Category : Business & Economics
Languages : en
Pages : 20
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Book Description
This textbook “Principles of Marketing' has incorporated all the components of the syllabus of the University of Delhi Undergraduate Curriculum Framework-2022, based on NEP, Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing B.Com. (Hons.): Semester-IIIrd. This textbook has been specifically designed and written as a standard textbook for UGCF Discipline Specific Course: 3.3 Paper: Principles of Marketing B.Com.(Hons) IIIrd Semester. This textbook meets the requirement of the syllabus of Delhi University for UGCF DSC-3.3 B.Com (H) IIIrd Semester and DSC-3.3 B.Com (Prog.). Principles of Marketing as a Discipline Specific Subject/Paper (DSC: 3.3) is a core subject introduced for B.Com (H) IInAd Year (IIIrd Semester) and B.Com (Prog.). This book has been designed and written, especially for this paper. This book also covers the entire syllabus of Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing, B.Com (Prog.) of the University of Delhi. This book meets the requirement of the B.Com (H) and B.Com (Prog.) of Discipline Specific Course. The present edition would be found useful for other professional courses. The book is written with a minimum of technical terminology and the format is clearly structured in accordance with the syllabus of the University of Delhi.
Author: William M. Pride
Publisher: Cengage AU
ISBN: 017038618X
Category : Business & Economics
Languages : en
Pages : 632
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Book Description
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
