Author: Karl Gerth
Publisher: Hill and Wang
ISBN: 1429962461
Category : History
Languages : en
Pages : 346
Book Description
In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.
As China Goes, So Goes the World
Author: Karl Gerth
Publisher: Hill and Wang
ISBN: 1429962461
Category : History
Languages : en
Pages : 346
Book Description
In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.
Publisher: Hill and Wang
ISBN: 1429962461
Category : History
Languages : en
Pages : 346
Book Description
In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.
China Goes Green
Author: Yifei Li
Publisher: John Wiley & Sons
ISBN: 1509543139
Category : Political Science
Languages : en
Pages : 159
Book Description
What does it mean for the future of the planet when one of the world’s most durable authoritarian governance systems pursues “ecological civilization”? Despite its staggering pollution and colossal appetite for resources, China exemplifies a model of state-led environmentalism which concentrates decisive political, economic, and epistemic power under centralized leadership. On the face of it, China seems to embody hope for a radical new approach to environmental governance. In this thought-provoking book, Yifei Li and Judith Shapiro probe the concrete mechanisms of China’s coercive environmentalism to show how ‘going green’ helps the state to further other agendas such as citizen surveillance and geopolitical influence. Through top-down initiatives, regulations, and campaigns to mitigate pollution and environmental degradation, the Chinese authorities also promote control over the behavior of individuals and enterprises, pacification of borderlands, and expansion of Chinese power and influence along the Belt and Road and even into the global commons. Given the limited time that remains to mitigate climate change and protect millions of species from extinction, we need to consider whether a green authoritarianism can show us the way. This book explores both its promises and risks.
Publisher: John Wiley & Sons
ISBN: 1509543139
Category : Political Science
Languages : en
Pages : 159
Book Description
What does it mean for the future of the planet when one of the world’s most durable authoritarian governance systems pursues “ecological civilization”? Despite its staggering pollution and colossal appetite for resources, China exemplifies a model of state-led environmentalism which concentrates decisive political, economic, and epistemic power under centralized leadership. On the face of it, China seems to embody hope for a radical new approach to environmental governance. In this thought-provoking book, Yifei Li and Judith Shapiro probe the concrete mechanisms of China’s coercive environmentalism to show how ‘going green’ helps the state to further other agendas such as citizen surveillance and geopolitical influence. Through top-down initiatives, regulations, and campaigns to mitigate pollution and environmental degradation, the Chinese authorities also promote control over the behavior of individuals and enterprises, pacification of borderlands, and expansion of Chinese power and influence along the Belt and Road and even into the global commons. Given the limited time that remains to mitigate climate change and protect millions of species from extinction, we need to consider whether a green authoritarianism can show us the way. This book explores both its promises and risks.
This Brave New World
Author: Anja Manuel
Publisher: Simon and Schuster
ISBN: 1501121987
Category : Business & Economics
Languages : en
Pages : 384
Book Description
"In the next decade and a half, China and India will become two of the world's indispensable powers--whether they rise peacefully or not. During that time, Asia will surpass the combined strength of North America and Europe in economic might, population size, and military spending. Both India and China will have vetoes over many international decisions, from climate change to global trade, human rights, and business standards. From her front row view of this colossal shift, first at the State Department and now as an advisor to American business leaders, Anja Manuel escorts the reader on an intimate tour of the corridors of power in Delhi and Beijing. Her encounters with political and business leaders reveal how each country's history and politics influences their conduct today. Through vibrant stories, she reveals how each country is working to surmount enormous challenges--from the crushing poverty of Indian slum dwellers and Chinese factory workers, to outrageous corruption scandals, rotting rivers, unbreathable air, and managing their citizens' discontent. We wring our hands about China, Manuel writes, while we underestimate India, which will be the most important country outside the West to shape China's rise. Manuel shows us that a different path is possible--we can bring China and India along as partners rather than alienating one or both, and thus extend our own leadership in the world"--
Publisher: Simon and Schuster
ISBN: 1501121987
Category : Business & Economics
Languages : en
Pages : 384
Book Description
"In the next decade and a half, China and India will become two of the world's indispensable powers--whether they rise peacefully or not. During that time, Asia will surpass the combined strength of North America and Europe in economic might, population size, and military spending. Both India and China will have vetoes over many international decisions, from climate change to global trade, human rights, and business standards. From her front row view of this colossal shift, first at the State Department and now as an advisor to American business leaders, Anja Manuel escorts the reader on an intimate tour of the corridors of power in Delhi and Beijing. Her encounters with political and business leaders reveal how each country's history and politics influences their conduct today. Through vibrant stories, she reveals how each country is working to surmount enormous challenges--from the crushing poverty of Indian slum dwellers and Chinese factory workers, to outrageous corruption scandals, rotting rivers, unbreathable air, and managing their citizens' discontent. We wring our hands about China, Manuel writes, while we underestimate India, which will be the most important country outside the West to shape China's rise. Manuel shows us that a different path is possible--we can bring China and India along as partners rather than alienating one or both, and thus extend our own leadership in the world"--
The Second World
Author: Parag Khanna
Publisher: Random House Trade Paperbacks
ISBN: 0812979842
Category : Political Science
Languages : en
Pages : 498
Book Description
In The Second World, scholar Parag Khanna, chosen as one of Esquire’s 75 Most Influential People of the Twenty-First Century, reveals how America’s future depends on its ability to compete with the European Union and China to forge relationships with the Second World, the pivotal regions of Eastern Europe, Central Asia, South America, the Middle East, and East Asia that are growing in influence and economic strength. Informed, witty, and armed with a traveler’s intuition for blending into diverse cultures, Khanna depicts second-world societies from the inside out, observing how globalization divides them into winners and losers–and shows how China, Europe, and America use their unique imperial gravities to pull the second-world countries into their orbits. Along the way, Khanna explains how Arabism and Islamism compete for the Arab soul, reveals how Iran and Saudi Arabia play the superpowers against one another, unmasks Singapore’s inspirational role in East Asia, and psychoanalyzes the second-world leaders whose decisions are reshaping the balance of power.
Publisher: Random House Trade Paperbacks
ISBN: 0812979842
Category : Political Science
Languages : en
Pages : 498
Book Description
In The Second World, scholar Parag Khanna, chosen as one of Esquire’s 75 Most Influential People of the Twenty-First Century, reveals how America’s future depends on its ability to compete with the European Union and China to forge relationships with the Second World, the pivotal regions of Eastern Europe, Central Asia, South America, the Middle East, and East Asia that are growing in influence and economic strength. Informed, witty, and armed with a traveler’s intuition for blending into diverse cultures, Khanna depicts second-world societies from the inside out, observing how globalization divides them into winners and losers–and shows how China, Europe, and America use their unique imperial gravities to pull the second-world countries into their orbits. Along the way, Khanna explains how Arabism and Islamism compete for the Arab soul, reveals how Iran and Saudi Arabia play the superpowers against one another, unmasks Singapore’s inspirational role in East Asia, and psychoanalyzes the second-world leaders whose decisions are reshaping the balance of power.
China Goes Global
Author: David Shambaugh
Publisher: Oxford University Press
ISBN: 0199860157
Category : Political Science
Languages : en
Pages : 428
Book Description
Most global citizens are well aware of the explosive growth of the Chinese economy. Indeed, China has famously become the "workshop of the world." Yet, while China watchers have shed much light on the country's internal dynamics--China's politics, its vast social changes, and its economic development--few have focused on how this increasingly powerful nation has become more active and assertive throughout the world. In China Goes Global, eminent China scholar David Shambaugh delivers the book that many have been waiting for--a sweeping account of China's growing prominence on the international stage. Thirty years ago, China's role in global affairs beyond its immediate East Asian periphery was decidedly minor and it had little geostrategic power. Today however, China's expanding economic power has allowed it to extend its reach virtually everywhere--from mineral mines in Africa, to currency markets in the West, to oilfields in the Middle East, to agribusiness in Latin America, to the factories of East Asia. Shambaugh offers an enlightening look into the manifestations of China's global presence: its extensive commercial footprint, its growing military power, its increasing cultural influence or "soft power," its diplomatic activity, and its new prominence in global governance institutions. But Shambaugh is no alarmist. In this balanced and well-researched volume, he argues that China's global presence is more broad than deep and that China still lacks the influence befitting a major world power--what he terms a "partial power." He draws on his decades of China-watching and his deep knowledge of the subject, and exploits a wide variety of previously untapped sources, to shed valuable light on China's current and future roles in world affairs.
Publisher: Oxford University Press
ISBN: 0199860157
Category : Political Science
Languages : en
Pages : 428
Book Description
Most global citizens are well aware of the explosive growth of the Chinese economy. Indeed, China has famously become the "workshop of the world." Yet, while China watchers have shed much light on the country's internal dynamics--China's politics, its vast social changes, and its economic development--few have focused on how this increasingly powerful nation has become more active and assertive throughout the world. In China Goes Global, eminent China scholar David Shambaugh delivers the book that many have been waiting for--a sweeping account of China's growing prominence on the international stage. Thirty years ago, China's role in global affairs beyond its immediate East Asian periphery was decidedly minor and it had little geostrategic power. Today however, China's expanding economic power has allowed it to extend its reach virtually everywhere--from mineral mines in Africa, to currency markets in the West, to oilfields in the Middle East, to agribusiness in Latin America, to the factories of East Asia. Shambaugh offers an enlightening look into the manifestations of China's global presence: its extensive commercial footprint, its growing military power, its increasing cultural influence or "soft power," its diplomatic activity, and its new prominence in global governance institutions. But Shambaugh is no alarmist. In this balanced and well-researched volume, he argues that China's global presence is more broad than deep and that China still lacks the influence befitting a major world power--what he terms a "partial power." He draws on his decades of China-watching and his deep knowledge of the subject, and exploits a wide variety of previously untapped sources, to shed valuable light on China's current and future roles in world affairs.
China's Future
Author: David Shambaugh
Publisher: John Wiley & Sons
ISBN: 1509507175
Category : Political Science
Languages : en
Pages : 144
Book Description
China's future is arguably the most consequential question in global affairs. Having enjoyed unprecedented levels of growth, China is at a critical juncture in the development of its economy, society, polity, national security, and international relations. The direction the nation takes at this turning point will determine whether it stalls or continues to develop and prosper. Will China be successful in implementing a new wave of transformational reforms that could last decades and make it the world's leading superpower? Or will its leaders shy away from the drastic changes required because the regime's power is at risk? If so, will that lead to prolonged stagnation or even regime collapse? Might China move down a more liberal or even democratic path? Or will China instead emerge as a hard, authoritarian and aggressive superstate? In this new book, David Shambaugh argues that these potential pathways are all possibilities - but they depend on key decisions yet to be made by China's leaders, different pressures from within Chinese society, as well as actions taken by other nations. Assessing these scenarios and their implications, he offers a thoughtful and clear study of China's future for all those seeking to understand the country's likely trajectory over the coming decade and beyond.
Publisher: John Wiley & Sons
ISBN: 1509507175
Category : Political Science
Languages : en
Pages : 144
Book Description
China's future is arguably the most consequential question in global affairs. Having enjoyed unprecedented levels of growth, China is at a critical juncture in the development of its economy, society, polity, national security, and international relations. The direction the nation takes at this turning point will determine whether it stalls or continues to develop and prosper. Will China be successful in implementing a new wave of transformational reforms that could last decades and make it the world's leading superpower? Or will its leaders shy away from the drastic changes required because the regime's power is at risk? If so, will that lead to prolonged stagnation or even regime collapse? Might China move down a more liberal or even democratic path? Or will China instead emerge as a hard, authoritarian and aggressive superstate? In this new book, David Shambaugh argues that these potential pathways are all possibilities - but they depend on key decisions yet to be made by China's leaders, different pressures from within Chinese society, as well as actions taken by other nations. Assessing these scenarios and their implications, he offers a thoughtful and clear study of China's future for all those seeking to understand the country's likely trajectory over the coming decade and beyond.
Conversations About History, Volume 3
Author: Howard Burton
Publisher: Open Agenda Publishing
ISBN: 1771701587
Category : History
Languages : en
Pages : 187
Book Description
Conversations About History, Volume 3, includes the following 5 carefully-edited Ideas Roadshow Conversations featuring leading historians. This collection includes a detailed preface highlighting the connections between the different books. Each book is broken into chapters with a detailed introduction and questions for discussion at the end of each chapter: 1.Eating One’s Own: Examining Civil War - A Conversation with intellectual historian David Armitage, the Lloyd C. Blanfein Professor of History at Harvard University. This conversation covers David Armitage’s extensive research on the history of ideas of civil war from Ancient Rome to the present. A salient feature of his work is a strong focus on etymology as it relates to our understanding of how people interpreted (or misinterpreted) and perceived events in history which results in a fascinating exploration of how our understanding of various concepts has been prejudiced by past societies and past beliefs that we might not even be aware of, and how they, in turn, go on to influence other societies; and how this cumulative process frames our understanding of these ideas. 2. China: Up Close and Personal - A Conversation with Karl Gerth, Hwei-Chih and Julia Hsiu Chair in Chinese Studies and Professor of History at UC San Diego. This wide-ranging conversation covers the emerging American-style consumer culture of China which is revolutionizing the lives of hundreds of millions of Chinese, how it has transformed its economy and lifestyle and has the potential to reshape the world. 3. Sheathing the Bodkin: Combating Suicide - A Conversation with poet, author and historian Jennifer Michael Hecht. After intriguing details about how she combines writing poetry, doing scholarly history and public writing, this wide-ranging conversation movingly embellishes upon Jennifer Michael Hecht’s book, Stay: A History of Suicide and the Philosophies Against It, which is an intellectual and cultural history of the most persuasive arguments against suicide from the Stoics and the Bible to Dante, Shakespeare, Wittgenstein, and such twentieth-century writers as Albert Camus. 4. For the Love of History - A Conversation with Margaret MacMillan, Professor of History at the University of Toronto and emeritus Professor of International History and the former warden of St Antony’s College at the University of Oxford. This wide-ranging conversation examines her research on patriotism and nationalism, which are essential themes of her lifelong work on 19th and 20th history. 5. The Epicurean Republic - A Conversation with award-winning author and independent scholar Matthew Stewart. In his later years, Thomas Jefferson referred to “the revolutionary part of the [American] Revolution”, which for him meant the founding ideals that would serve as a model for the world on how to build a modern state, as opposed to an incidental squabble between one country and its former colonists. This wide-ranging conversation explores how many of these ideals that Jefferson referred to are part of an intellectual thread that passes through key Enlightenment thinkers such as Spinoza and can be traced all the way back to Epicurus. Howard Burton is the founder and host of all Ideas Roadshow Conversations and was the Founding Executive Director of Perimeter Institute for Theoretical Physics. He holds a PhD in theoretical physics and an MA in philosophy.
Publisher: Open Agenda Publishing
ISBN: 1771701587
Category : History
Languages : en
Pages : 187
Book Description
Conversations About History, Volume 3, includes the following 5 carefully-edited Ideas Roadshow Conversations featuring leading historians. This collection includes a detailed preface highlighting the connections between the different books. Each book is broken into chapters with a detailed introduction and questions for discussion at the end of each chapter: 1.Eating One’s Own: Examining Civil War - A Conversation with intellectual historian David Armitage, the Lloyd C. Blanfein Professor of History at Harvard University. This conversation covers David Armitage’s extensive research on the history of ideas of civil war from Ancient Rome to the present. A salient feature of his work is a strong focus on etymology as it relates to our understanding of how people interpreted (or misinterpreted) and perceived events in history which results in a fascinating exploration of how our understanding of various concepts has been prejudiced by past societies and past beliefs that we might not even be aware of, and how they, in turn, go on to influence other societies; and how this cumulative process frames our understanding of these ideas. 2. China: Up Close and Personal - A Conversation with Karl Gerth, Hwei-Chih and Julia Hsiu Chair in Chinese Studies and Professor of History at UC San Diego. This wide-ranging conversation covers the emerging American-style consumer culture of China which is revolutionizing the lives of hundreds of millions of Chinese, how it has transformed its economy and lifestyle and has the potential to reshape the world. 3. Sheathing the Bodkin: Combating Suicide - A Conversation with poet, author and historian Jennifer Michael Hecht. After intriguing details about how she combines writing poetry, doing scholarly history and public writing, this wide-ranging conversation movingly embellishes upon Jennifer Michael Hecht’s book, Stay: A History of Suicide and the Philosophies Against It, which is an intellectual and cultural history of the most persuasive arguments against suicide from the Stoics and the Bible to Dante, Shakespeare, Wittgenstein, and such twentieth-century writers as Albert Camus. 4. For the Love of History - A Conversation with Margaret MacMillan, Professor of History at the University of Toronto and emeritus Professor of International History and the former warden of St Antony’s College at the University of Oxford. This wide-ranging conversation examines her research on patriotism and nationalism, which are essential themes of her lifelong work on 19th and 20th history. 5. The Epicurean Republic - A Conversation with award-winning author and independent scholar Matthew Stewart. In his later years, Thomas Jefferson referred to “the revolutionary part of the [American] Revolution”, which for him meant the founding ideals that would serve as a model for the world on how to build a modern state, as opposed to an incidental squabble between one country and its former colonists. This wide-ranging conversation explores how many of these ideals that Jefferson referred to are part of an intellectual thread that passes through key Enlightenment thinkers such as Spinoza and can be traced all the way back to Epicurus. Howard Burton is the founder and host of all Ideas Roadshow Conversations and was the Founding Executive Director of Perimeter Institute for Theoretical Physics. He holds a PhD in theoretical physics and an MA in philosophy.
Restless Empire
Author: Odd Arne Westad
Publisher: Basic Books
ISBN: 0465029361
Category : History
Languages : en
Pages : 536
Book Description
As the twenty-first century dawns, China stands at a crossroads. The largest and most populous country on earth and currently the world's second biggest economy, China has recently reclaimed its historic place at the center of global affairs after decades of internal chaos and disastrous foreign relations. But even as China tentatively reengages with the outside world, the contradictions of its development risks pushing it back into an era of insularity and instability -- a regression that, as China's recent history shows, would have serious implications for all other nations. In Restless Empire, award-winning historian Odd Arne Westad traces China's complex foreign affairs over the past 250 years, identifying the forces that will determine the country's path in the decades to come. Since the height of the Qing Empire in the eighteenth century, China's interactions -- and confrontations -- with foreign powers have caused its worldview to fluctuate wildly between extremes of dominance and subjugation, emulation and defiance. From the invasion of Burma in the 1760s to the Boxer Rebellion in the early 20th century to the 2001 standoff over a downed U.S. spy plane, many of these encounters have left Chinese with a lingering sense of humiliation and resentment, and inflamed their notions of justice, hierarchy, and Chinese centrality in world affairs. Recently, China's rising influence on the world stage has shown what the country stands to gain from international cooperation and openness. But as Westad shows, the nation's success will ultimately hinge on its ability to engage with potential international partners while simultaneously safeguarding its own strength and stability. An in-depth study by one of our most respected authorities on international relations and contemporary East Asian history, Restless Empire is essential reading for anyone wishing to understand the recent past and probable future of this dynamic and complex nation.
Publisher: Basic Books
ISBN: 0465029361
Category : History
Languages : en
Pages : 536
Book Description
As the twenty-first century dawns, China stands at a crossroads. The largest and most populous country on earth and currently the world's second biggest economy, China has recently reclaimed its historic place at the center of global affairs after decades of internal chaos and disastrous foreign relations. But even as China tentatively reengages with the outside world, the contradictions of its development risks pushing it back into an era of insularity and instability -- a regression that, as China's recent history shows, would have serious implications for all other nations. In Restless Empire, award-winning historian Odd Arne Westad traces China's complex foreign affairs over the past 250 years, identifying the forces that will determine the country's path in the decades to come. Since the height of the Qing Empire in the eighteenth century, China's interactions -- and confrontations -- with foreign powers have caused its worldview to fluctuate wildly between extremes of dominance and subjugation, emulation and defiance. From the invasion of Burma in the 1760s to the Boxer Rebellion in the early 20th century to the 2001 standoff over a downed U.S. spy plane, many of these encounters have left Chinese with a lingering sense of humiliation and resentment, and inflamed their notions of justice, hierarchy, and Chinese centrality in world affairs. Recently, China's rising influence on the world stage has shown what the country stands to gain from international cooperation and openness. But as Westad shows, the nation's success will ultimately hinge on its ability to engage with potential international partners while simultaneously safeguarding its own strength and stability. An in-depth study by one of our most respected authorities on international relations and contemporary East Asian history, Restless Empire is essential reading for anyone wishing to understand the recent past and probable future of this dynamic and complex nation.
Environmental Advertising in China and the USA
Author: Xinghua Li
Publisher: Routledge
ISBN: 1317753356
Category : Business & Economics
Languages : en
Pages : 168
Book Description
Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
Publisher: Routledge
ISBN: 1317753356
Category : Business & Economics
Languages : en
Pages : 168
Book Description
Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
The Oxford Illustrated History of Modern China
Author: Jeffrey N. Wasserstrom
Publisher: Oxford University Press
ISBN: 0199683751
Category : History
Languages : en
Pages : 374
Book Description
This lavishly illustrated volume explores the history of China from the founding of the Qing Dynasty (1644-1912) through to the present day. Essential reading for anyone who wants to understand this rising superpower on the verge of what promises to be the 'Chinese century'.
Publisher: Oxford University Press
ISBN: 0199683751
Category : History
Languages : en
Pages : 374
Book Description
This lavishly illustrated volume explores the history of China from the founding of the Qing Dynasty (1644-1912) through to the present day. Essential reading for anyone who wants to understand this rising superpower on the verge of what promises to be the 'Chinese century'.