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Author: Diane Scott
Publisher: Routledge
ISBN: 9781032748313
Category : Art
Languages : en
Pages : 0
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Book Description
Holistically addressing the documented needs of practicing artists, this book applies contemporary business management principles to the unique circumstances of people who make their living through creative expression. Artists looking to forge a career have had to turn to either entrepreneurship resources or professional practice tools specific to a discipline such as studio arts or theatre--but the business-school entrepreneurial approach conflicts with the way artists make work and the unique structures of the artist environment, while the professional practice focus neglects the necessary business theory and the wide range of ways artists create viable careers. For the first time, this book provides a comprehensive theoretical and practical foundation for understanding how artists create practices that endure. Employing a strategic management framework, the book spells out prevailing business strategies in marketing, finance, human resources, and the legal environment from an arts-specific and artist-friendly point of view. In a world of perpetually changing communication, distribution, and technology, it also offers a lasting framework and understanding of the broader arts economy, while highlighting contemporary tools and tactics to implement the theories in individual practices. Practicing artists and students preparing for a career in any of the arts disciplines will welcome the artist's perspective and the many examples from the lives of working artists in a variety of endeavors, while instructors in arts management, administration, and entrepreneurship will appreciate this comprehensive text with research-based pedagogy addressing their needs.
Author: Diane Scott
Publisher: Routledge
ISBN: 9781032748313
Category : Art
Languages : en
Pages : 0
Get Book Here
Book Description
Holistically addressing the documented needs of practicing artists, this book applies contemporary business management principles to the unique circumstances of people who make their living through creative expression. Artists looking to forge a career have had to turn to either entrepreneurship resources or professional practice tools specific to a discipline such as studio arts or theatre--but the business-school entrepreneurial approach conflicts with the way artists make work and the unique structures of the artist environment, while the professional practice focus neglects the necessary business theory and the wide range of ways artists create viable careers. For the first time, this book provides a comprehensive theoretical and practical foundation for understanding how artists create practices that endure. Employing a strategic management framework, the book spells out prevailing business strategies in marketing, finance, human resources, and the legal environment from an arts-specific and artist-friendly point of view. In a world of perpetually changing communication, distribution, and technology, it also offers a lasting framework and understanding of the broader arts economy, while highlighting contemporary tools and tactics to implement the theories in individual practices. Practicing artists and students preparing for a career in any of the arts disciplines will welcome the artist's perspective and the many examples from the lives of working artists in a variety of endeavors, while instructors in arts management, administration, and entrepreneurship will appreciate this comprehensive text with research-based pedagogy addressing their needs.
Author: Mark Rabideau
Publisher: Rowman & Littlefield
ISBN: 153810993X
Category : Music
Languages : en
Pages : 253
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Book Description
As traditional music career paths become increasingly scarce, 21st-century musicians must reach out to new and diverse audiences to ensure career success and sustainability. Many universities and conservatories now offer entrepreneurship courses for their students, but musicians already in the working world must also learn to build relationships with their communities, jumpstart and fund new initiatives, engage new audiences, and ultimately create successful and meaningful careers. Creating the Revolutionary Artist challenges performers to build increased audiences through creative action and community involvement. Mark Rabideau helps jumpstart the careers of musicians and artists in all styles and at all levels as it lays out business and project management acumen within a talent-driven spirit of civic-mindfulness. Drawing together the real-world wisdom of world-class musicians and educators, the book includes strength identification and idea creation exercises, inspiring case studies, and a toolkit of how-to guides to lead the reader through a successful community-based project and on to a rewarding career in the arts. To access various templates included in the book, please visit: https://textbooks.rowman.com/rabideau
Author: Ronald C. McCurdy
Publisher: Rowman & Littlefield
ISBN: 1538123290
Category : Music
Languages : en
Pages : 187
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Book Description
The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today’s artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process. Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.
Author: Ramses M
Publisher: CreateSpace
ISBN: 9781505265590
Category :
Languages : en
Pages : 352
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Book Description
Described as the 'Hip Hop Entrepreneur's Bible,' How It All Got Started is a book like no other. A journey through the lives and lyrics of dozens of people who have used Hip Hop as a vehicle to achieve remarkable things, this book tells the story of what it takes to be a successful entrepreneur and artist, from a rather unique point of view. The book holds twenty-three universally applicable life philosophies, gathered from dozens of Hip Hop artists, executives and entrepreneurs. Including: * How Kanye developed his 'God-like' self-belief and why it's fundamental to his success. * Keys to longevity and how Dr. Dre has remained at the forefront of Hip Hop for thirty years. * Where Jay Z, and dozens of other successful 'hustlers' draw the line over what's acceptable and what is not. * Why most Hip Hop icons choose to have long-term intimate relationships with one person. * The 'secret' of creative genius, and how Pharrell, Grandmaster Flash and others earn millions using it. * The one thing Diddy as an intern, Drake as a rapper and Dame Dash as a CEO, all did to break into their industry. * The power of 'celebrity' and how Eminem, Snoop and Hopsin know how to solve the problem of getting noticed. 'How It All Got Started' also features the in-depth biographies of Kanye West, Kendrick Lamar, Jay Z and Eminem. Read in extensive detail the remarkable stories of how four seemingly unlikely people rose to their position at the helm of popular culture. This book is made especially for entrepreneurs and artists, aspiring and established, who are inspired by Hip Hop icons and aspire to emulate their success. "You love to hear the story, How It All Got Started" - Nas, Back When
Author: Aaron P. Dworkin
Publisher: Rowman & Littlefield
ISBN: 153812954X
Category : Performing Arts
Languages : en
Pages : 185
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Book Description
In The Entrepreneurial Artist: Lessons from Highly Successful Creatives, Aaron Dworkin offers an engaging, practical guide to achieving artistic fulfillment, both personally and professionally. Based on the accomplishments of Shakespeare, Mozart, and several contemporary creatives, these lessons will help you realize your goals—no matter your medium. Among those Dworkin personally interviewed for this book are Emmy-winning actor Jeff Daniels, Tony-award winning choreographer Bill T. Jones, Grammy award-winning musician Wynton Marsalis, and Pulitzer Prize winner Lin-Manuel Miranda, among others. The stories of these twelve remarkable individuals come alive with lessons of love, loss, despair, sacrifice, perseverance, and triumph. Some of the artist-entrepreneur takeaways explored in this book include: Build partnerships—with peers, patrons, and sponsors Embrace diversity Expand your focus Allow your work to mature Whether one is an aspiring student artist in search of practical tools to build a sustainable career, or a veteran seeking reinvention, The Entrepreneurial Artist offers insights—well-tested, unusual, or innovative—that are meaningful for every kind of creative.
Author: Philip Delves Broughton
Publisher: Penguin
ISBN: 1101561742
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience. When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled to find that sales was not on the curriculum. Why not, he wondered? Sales plays a part in everything we do—not just in clinching a deal but in convincing people of an argument, getting a job, attracting a mate, or getting a child to eat his broccoli. Well, he thought; he’d just have to assemble his own master class in the art of selling. And so he did, setting out on a remarkable pilgrimage to find the world’s great wizards of sales. Great selling is an art that demands creativity, mindfulness, selflessness, and resilience; but anyone who says you can become a great salesperson in 15 minutes is either a charlatan or a fool. The more Delves Broughton traveled and listened, the more he found a wealth of applicable insight. In Morocco, he found the master rug merchant who thrives in Kasbah by using age-old principles to read his customers. In Tampa, he met with Tony Sullivan, king of the infomercial, and learned the importance of creating a good narrative to selling effectively. In a sold-out seminar with sales guru Jeffrey Gitomer, he uncovered the ways successful selling approaches religion, inspiring faith and even a sense of duty in customers. From celebrity art dealer Larry Gagosian to the most successful saleswoman in Japan, Broughton tracked down anyone who would help him understand what it took to achieve greatness in sales. Though sales is the engine of commerce and industry—more Americans work in sales than in manufacturing, marketing, or finance—it remains shrouded in myth. The Art of the Sale is a powerful beam of light onto the field, a wise and winning tour of the best in show of this endeavor which is nothing less than the means by which all of us, one way or another, get our way in the world.
Author: Cory Huff
Publisher: HarperCollins
ISBN: 0062414968
Category : Art
Languages : en
Pages : 149
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Book Description
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Author: Joe Abraham
Publisher:
ISBN: 9781619275096
Category :
Languages : en
Pages :
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Book Description
In these pages you will learn how to: - Clearly define and envision the artist you want to be - Create an empowering context for your carrer - Magnetize yoursefl for success - Build habits and a mindset that enables you to realize your vision - Gain practial knowledge about auditions, networking, marketing, etc. - Effectively manage every penny you earn and make it grow like crazy - ...much more!
Author: Christopher Gergen
Publisher: John Wiley & Sons
ISBN: 1118047427
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"An inspirational and practical guide for anyone who wants to incorporate the dynamic skills of entrepreneurs into their own lives and work. A new generation of "life entrepreneurs" is emerging: people who apply their vision, talents, creativity, and energy not only to their work but to their entire lives, changing the world for themselves and those around them. In this book, successful entrepreneurs Christopher Gergen and Gregg Vanourek draw on numerous interviews with fifty-five leading entrepreneurs worldwide as well as the wisdom of multiple thought leaders to provide vivid examples, moving vignettes, concrete frameworks, and practical strategies for revving up our work and play through entrepreneurial leadership. This book starts by providing strategies for integrating life, work, and purpose and ends by capturing the implications of the current entrepreneurial boom for our workplaces, learning institutions, communities, and families. Christopher Gergen (Washington, D.C.) is a founding partner of New Mountain Ventures, co-founder and chairman of SMARTHINKING, Adjunct Professor and Director of the Entrepreneurial Leadership Initiative at Duke University, and a life-long entrepreneur, Gregg Vanourek (Thornton, CO) is a founding partner of New Mountain Ventures, former CEO of Vanourek Consulting Solutions, and former Senior Vice President of School Development for K12 Inc."
Author: Sharon Louden
Publisher:
ISBN: 9781783207275
Category : ART
Languages : en
Pages : 402
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Book Description
When 'Living and Sustaining a Creative Life' was published in 2013, it became an immediate sensation. Edited by Sharon Louden, the book brought together forty essays by working artists, each sharing their own story of how to sustain a creative practice that contributes to the ongoing dialogue in contemporary art. The book struck a nerve how do artists really make it in the world today? Louden took the book on a sixty-two-stop book tour, selling thousands of copies, and building a movement along the way. Now, Louden returns with a sequel: forty more essays from artists who have successfully expanded their practice beyond the studio and become change agents in their communities. There is a misconception that artists are invisible and hidden, but the essays here demonstrate the truth artists make a measurable and innovative economic impact in the non-profit sector, in education, and in corporate environments. The Artist as Culture Producer illustrates how today's contemporary artists add to creative economies through out-of-the-box thinking while also generously contributing to the well-being of others. By turns humorous, heartbreaking, and instructive, the testimonies of these forty diverse working artists will inspire and encourage every reader from the art student to the established artist.
