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Author: Constance Smith
Publisher: Artnetwork Press
ISBN:
Category : Art
Languages : en
Pages : 356
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Book Description
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Author: Constance Smith
Publisher: Artnetwork Press
ISBN:
Category : Art
Languages : en
Pages : 356
Get Book Here
Book Description
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Author: Constance Smith
Publisher: Madison Square Press
ISBN:
Category : Architecture
Languages : en
Pages : 340
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Book Description
A guide to gaining a competitive edge in the art market that provides practical ideas and examples to help artists create a plan of action, advertise their work, set the right price, handle legal aspects, plan an exhibition, put together a portfolio, and publish and license their work.
Author: J. Jason Horejs
Publisher: Reddot Press
ISBN: 9780615568324
Category : Art
Languages : en
Pages : 0
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Book Description
Provides insight into the art business from the perspective of a gallery owner.
Author: Anthony Rhine
Publisher: Rowman & Littlefield
ISBN: 1538128969
Category : Performing Arts
Languages : en
Pages : 275
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Book Description
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website
Author: Cory Huff
Publisher: HarperCollins
ISBN: 0062414968
Category : Art
Languages : en
Pages : 149
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Book Description
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Author: Calvin J. Goodman
Publisher:
ISBN: 9780917232268
Category : Business & Economics
Languages : en
Pages : 533
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Book Description
"This is the sixth edition of a classic reference on art marketing, which was first published in the 1970s. Straightforward, well structured, & extremely informative, it begins where books such as THE ARTIST'S MARKET...end. Simply put, the book has become a standard in its field... (It) discusses marketing methods such as organizing sales parties, exhibitions, adding that exhibitions built around a particular "theme" (especially when tied to a related public event) are most profitable. THE ART MARKETING HANDBOOK stems from Goodman's three decades of experience advertising artists & art dealers. In addition to explaining how artists can earn more from increased art sales, he also shares information about finding qualified prospects, selling to collectors & businesses, pricing art work ethics in the art market, publishing, promotion, contracts & proper documentation of sales, copyrights, & wholesaling .... Filled with specific examples from artists Goodman has worked with over the years, the book remains enjoyable reading as well as an extremely information & motivating resource." Laurie S. Hurwitz, Senior Editor, AMERICAN ARTIST. To order: GEE TEE BEE, 11901 Sunset, #102, Los Angeles, CA 90049 $60.00 plus $3.50 (S&H). Phone (310) 476-2622 FAX (310) 472-8785.
Author: Joshua C. Taylor
Publisher: University of Chicago Press
ISBN: 9780226791517
Category : Art
Languages : en
Pages : 284
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Book Description
"Though comparatively short, it is no once-over-lightly chronicle full of insignificant names and dates. It brilliantly achieves its principal aim: to provide readers with a compact but broad and well rounded conception of the progress of the fine arts in America from ca. 1670 to the present day. . . . It is a fascinating book, full of new vistas; it has all the earmarks of an instant classic."—American Artist "[Taylor] describes changing definitions of art as much as he describes art itself, and he shows how the shifting forms of patronage affected the forms of art. He analyzes artists' associations . . . and he shows how museums and schools have expanded the audience for art. In short, he places artists and their work in cultural context. This treatment of the social history of art is the most original and intriguing aspect of Taylor's sketch."—Journal of American History "This is a brilliantly subtle book. It builds with one insight after another, and suddenly the reader finds that a whole new way of looking at American art is being proposed. . . . After decades of thinking and looking and teaching, Dr. Taylor has written it all down. This work will become a classic interpretation almost overnight."—Peter Marzio, director, Corcoran Gallery of Art "Interest in American art is unlikely to abate. . . . Mr. Taylor's short book is an invaluable guide through this activity and to its traditions."—Neil Harris, Wall Street Journal
Author: Alicia Puig
Publisher:
ISBN:
Category :
Languages : en
Pages : 332
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Book Description
Learn how to sell more art, build a thriving business, and lead the creative life you've always dreamed of!This is the book with all of the practical information about how to actually make a career in the arts that we never learned in art school. The Complete Smartist Guide by artist and Create! Magazine Founder, Ekaterina Popova, and curator and gallery director of PxP Contemporary, Alicia Puig, is packed with tips, hints, and actionable steps from our personal experiences working in the art world. In this essential guide for self-taught and emerging artists, we discuss not only business tactics, sales strategies, and how to promote your art online and in person, but also actionable information about how to deal with creative burnout, overcome imposter syndrome, and avoid the comparison game! We've built our creative businesses largely using social media and email marketing so we share all of the exact steps we used to reach audiences of hundreds of thousands of followers around the world. To make sure we rounded out this book with even more solid advice, we've included interviews with numerous contemporary artists to share their unique insight into how to license your art, attract clients for commissions and mural projects, develop your unique creative voice, and so much more! Includes Supporting Interviews With Inspiring Contemporary Artists, Curators, and Art Agents: Alonsa GuevaraAshley LongshoreChambers AustelleErika Lee SearsJenny BrownKestin CornwallLisa KrannichfeldLiza ZhurkovskayaTyler Ka
Author: Constance Smith
Publisher: Artnetwork Press
ISBN:
Category : Art
Languages : en
Pages : 198
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Book Description
A guide for fine artists to promotion, presentation, exhibition planning, raising money, and pricing art, with appendices listing reference books and resources, and showing sample legal agreements, and forms. Nicely done. Published by ArtNetwork, 13284 Rices Crossing Road #3, PO Box 369, Renaissance, CA 95962-0369. Annotation copyrighted by Book News, Inc., Portland, OR
Author: New York Foundation for the Arts
Publisher: Simon and Schuster
ISBN: 1621536459
Category : Art
Languages : en
Pages : 350
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Book Description
The Indispensable Roadmap Artists Need to Navigate Their Careers"The Profitable Artist's chapters address a spectrum of practical topics for working artists." —Artsy.net While all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists worldwide, the expert staff of the New York Foundation for the Arts—in conjunction with outside professionals—have compiled a “best practices” approach to planning and organizing an art career. In The Profitable Artist, Second Edition, NYFA has identified common problems, examined specialized areas of strategic planning, finance, marketing, law, and fundraising, and distilled these topics in such a way that readers can digest them and apply them to their own experience and practice. This newly revised edition has made considerable updates to reflect changes in the legal and financial landscapes, the vast shift in the tools and culture of both social media and fundraising, and proven planning methodologies from the startup community. All of this continues to be presented in an accessible manner, which encourages artists to apply the information and techniques in a way that is true to their personal and artistic integrity. This invaluable guide appeals to artists in all disciplines of the literary, media, performing, and visual arts—from recent art school graduates to established artists undertaking new arts businesses to artists seeking more from their careers at any stage.
