Architecting Experience: A Marketing Science And Digital Analytics Handbook PDF Download
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Author: Scot R Wheeler
Publisher: World Scientific
ISBN: 9814678430
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Author: Scot R Wheeler
Publisher: World Scientific
ISBN: 9814678430
Category : Business & Economics
Languages : en
Pages : 281
Get Book Here
Book Description
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Author: Scot R Wheeler
Publisher: World Scientific
ISBN: 9811219885
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
Author: Jacob E. Gersen
Publisher: Cambridge University Press
ISBN: 1108603513
Category : Law
Languages : en
Pages : 855
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Book Description
This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What are the challenges in doing so? What divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How can one extract evidence on consumer behavior with the explosion of social media? This unique volume at the intersection of marketing and the law brings together an international roster of scholars to answer these questions and more.
Author: Timothy E Carone
Publisher: World Scientific
ISBN: 9813142359
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
remove Listen to Timothy Carone, one of our authors of 'Future Automation', on CNN Ryan Noble's latest podcast 'Rigged Election/Wikileaks fallout' here - cnn.it/2ez7NRf remove The world overstates the present fear of future risk. Autonomous systems are our future. One day we will wake up to some event that will make it clear that the robots have taken over but just not in the way we always thought. Robots take many forms. A driverless car is a robot. A drone over Afghanistan is a robot. Siri is a robot as are high frequency trading systems. And the autonomous systems that Amazon uses to manage their warehouses and logistics are collections of robots acting in concert. In short, robots, or autonomous systems, are slowly taking over the execution of key processes that run our businesses and our lives. We define an autonomous system to be an integration at the data and process level of three components: sensors or the Internet of Things that collect data; big data that stores and processes data; and artificial intelligence, which takes the information, makes decisions, and acts. On occasions, we add in actuators, which are motors that are responsible for moving or controlling a mechanism or system. Other words for an autonomous system with actuators are 'robot,' 'driverless car,' and 'unmanned drone.'This book describes the coming disruptions caused by autonomous systems (AS), which are unique blends of AI, analytics, and the Internet of Things (IoT). An example of an AS is a driverless car. Analytics is the key element here that is still receiving scant attention as compared to the advances in AI and IoT. This book shows how disruption across many industries caused by the presence of AS will be pervasive and that analytics, which is created by the IoT and other sensors, provides the content from which AI can make decisions. These decisions are no longer the purview of humans only. AS will transcend what machines currently do. We will show how the impact of AS will start to manifest in the coming years.
Author: De Ascaniis, Silvia
Publisher: Edward Elgar Publishing
ISBN: 178897008X
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.
Author: Idemudia, Efosa C.
Publisher: IGI Global
ISBN: 1522589341
Category : Computers
Languages : en
Pages : 696
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Book Description
Technology in the world today impacts every aspect of society and has infiltrated every industry, affecting communication, management, security, etc. With the emergence of such technologies as IoT, big data, cloud computing, AI, and virtual reality, organizations have had to adjust the way they conduct business to account for changing consumer behaviors and increasing data protection awareness. The Handbook of Research on Social and Organizational Dynamics in the Digital Era provides relevant theoretical frameworks and the latest empirical research findings on all aspects of social issues impacted by information technology in organizations and inter-organizational structures and presents the conceptualization of specific social issues and their associated constructs. Featuring coverage on a broad range of topics such as business management, knowledge management, and consumer behavior, this publication seeks to advance the practice and understanding of technology and the impacts of technology on social behaviors and norms in the workplace and society. It is intended for business professionals, executives, IT practitioners, policymakers, students, and researchers.
Author: Keikhosrokiani, Pantea
Publisher: IGI Global
ISBN: 1668470314
Category : Computers
Languages : en
Pages : 428
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Book Description
Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.
Author: Chkoniya, Valentina
Publisher: IGI Global
ISBN: 1799869865
Category : Computers
Languages : en
Pages : 653
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Book Description
The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 1522575995
Category : Computers
Languages : en
Pages : 1946
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Book Description
From cloud computing to data analytics, society stores vast supplies of information through wireless networks and mobile computing. As organizations are becoming increasingly more wireless, ensuring the security and seamless function of electronic gadgets while creating a strong network is imperative. Advanced Methodologies and Technologies in Network Architecture, Mobile Computing, and Data Analytics highlights the challenges associated with creating a strong network architecture in a perpetually online society. Readers will learn various methods in building a seamless mobile computing option and the most effective means of analyzing big data. This book is an important resource for information technology professionals, software developers, data analysts, graduate-level students, researchers, computer engineers, and IT specialists seeking modern information on emerging methods in data mining, information technology, and wireless networks.
Author: Hannah Lewi
Publisher: Routledge
ISBN: 0429015291
Category : Art
Languages : en
Pages : 563
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Book Description
The Routledge International Handbook of New Digital Practices in Galleries, Libraries, Archives, Museums and Heritage Sites presents a fascinating picture of the ways in which today's cultural institutions are undergoing a transformation through innovative applications of digital technology. With a strong focus on digital design practice, the volume captures the vital discourse between curators, exhibition designers, historians, heritage practitioners, technologists and interaction designers from around the world. Contributors interrogate how their projects are extending the traditional reach and engagement of institutions through digital designs that reconfigure the interplay between collections, public knowledge and civic society. Bringing together the experiences of some of today’s most innovative cultural institutions and thinkers, the Handbook provides refreshingly new ideas and directions for the exciting digital challenges and opportunities that lie ahead. As such, it should be essential reading for academics, students, designers and professionals interested in the production of culture in the post-digital age.
