Appraising Research on Advertising's Economic Impacts PDF Download
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Author: Mark S. Albion
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 220
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Book Description
Author: Mark S. Albion
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 220
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Book Description
Author: Otto John Firestone
Publisher: Routledge
ISBN: 1136670149
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
Author: Robert Louis Wills
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 584
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Book Description
Author: Paul W. Farris
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 40
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Book Description
Author: Graham M Vaughan
Publisher: Pearson Higher Education AU
ISBN: 1442562315
Category : Psychology
Languages : en
Pages : 767
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Book Description
The 7th edition of this best-selling social psychology text by Graham Vaughan and Michael Hogg, Social Psychology, retains the structure and approach of the previous edition but has been revised to reflect the changes in the field, with the material thoroughly updated throughout. Social Psychology 7e continues to capture the scope and detail of contemporary social psychology as an international scientific enterprise and at the same time deals with the subject in a way that is relevant to university teaching and social psychology research in Australia and New Zealand.
Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Author: Neil Hopper Borden
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 412
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Book Description
Author: Marketing Science Institute
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 76
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Book Description
Author: Gary Burl Wilcox
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 342
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Book Description
Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 572
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Book Description
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
