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Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
ISBN: 152251029X
Category : Psychology
Languages : en
Pages : 351
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Book Description
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
ISBN: 152251029X
Category : Psychology
Languages : en
Pages : 351
Get Book Here
Book Description
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
Author: Shane O'Mara
Publisher: Springer
ISBN: 3319491547
Category : Business & Economics
Languages : en
Pages : 169
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Book Description
Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O’Mara’s starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain–based (‘neurocognitive’) analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work. He begins by looking at neuroplasticity and how it is enables a shift from a restrictive ‘fixed mindset’ to an enabling ‘growth mindset’. He shows how this changing mindset approach – where the focus is on task and improvements based on effort – is scalable within organisations. Next, as the brain is a living organ like the heart and lungs, O’Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race – and the impact that this has on performance.
Author: Michael Platt
Publisher: University of Pennsylvania Press
ISBN: 1613631456
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain, Wharton Neuroscience Initiative director Michael Platt explains how.
Author: Atli, Dincer
Publisher: IGI Global
ISBN: 1799831280
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.
Author: Leon Zurawicki
Publisher: Springer Science & Business Media
ISBN: 3540778292
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
Author: Stella Collins
Publisher: Kogan Page Publishers
ISBN: 0749493275
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
In order to design and deliver effective learning and development initiatives, it is essential to understand how our brains process and retain information. Neuroscience for Learning and Development introduces the latest research and concepts, equipping L&D and training professionals with an understanding of the inner workings of the mind. Covering areas such as how to create effective learning environments, promoting motivation and how to make learning 'stickier' through the use of stories, the book offers practical tools and ideas that can be applied in a variety of contexts, from digital learning and in-person training sessions, to coaching conversations, to lectures and presentations. Neuroscience for Learning and Development also features insights from L&D practitioners who have applied these approaches. Readers will not only find new techniques they can implement straight away, but will also discover research that backs up what they are already doing well, enabling them to put convincing cases to budget holders. This updated second edition contains new chapters on digital learning and on the importance of sleep, as well as updated wider content and new material on mindfulness, learning through your senses and the neuroscience of habits.
Author: Benny B. Briesemeister
Publisher: Springer Nature
ISBN: 3658351853
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
Author: Chad Luke
Publisher:
ISBN: 9781793518309
Category :
Languages : en
Pages : 286
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Book Description
Applying Neuroscience to Counseling Children and Adolescents: A Guide to Brain-Based, Experiential Interventions explores the neurobiological underpinnings of child and adolescent development and encourages readers to apply neuroscience-informed interventions and strategies to counseling practice. The book provides an overview and foundational perspective on neuroscience-informed child and adolescent counseling; covers models and modes of counseling from a neuroscience perspective; and examines common clinical presentations when working with children and adolescents. Individual chapters address ethical and cultural considerations, counseling theory and neuroscience, neuroscience of play, using neuroscience in working with parents and caregivers, and neuroscience-informed interventions to treat anxiety, depression, stress, trauma, substance misuse, and attention and behavioral issues. Each chapter features two primary cases, one for a young child and one for an adolescent, conceptualized from real-life clients. The chapters present practical interventions and a sample of counselor-client dialogue to help readers understand how an intervention might unfold during a session. Applying Neuroscience to Counseling Children and Adolescents bridges the gap between textbooks that cover neuroscience and counseling children and adolescents independently. It is an ideal supplemental text for courses on incorporating neuroscience in counseling.
Author: Schiuma, Giovanni
Publisher: IGI Global
ISBN: 1522520511
Category : Art
Languages : en
Pages : 278
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Book Description
Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.
Author: Chase, Justin P.
Publisher: IGI Global
ISBN: 1522524215
Category : Education
Languages : en
Pages : 278
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Book Description
The ability to effective learn, process, and retain new information is critical to the success of any student. Since mathematics are becoming increasingly more important in our educational systems, it is imperative that we devise an efficient system to measure these types of information recall. Assessing and Measuring Statistics Cognition in Higher Education Online Environments: Emerging Research and Opportunities is a critical reference source that overviews the current state of higher education learning assessment systems. Featuring extensive coverage on relevant topics such as statistical cognitions, online learning implications, cognitive development, and curricular mismatches, this publication is ideally designed for academics, students, educators, professionals, and researchers seeking innovative perspectives on current assessment and measurement systems within our educational facilities.
