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Author: United States. National Aeronautics and Space Administration. Apollo 13 Review Board
Publisher:
ISBN:
Category :
Languages : en
Pages : 1000
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Book Description
Author: United States. National Aeronautics and Space Administration. Apollo 13 Review Board
Publisher:
ISBN:
Category :
Languages : en
Pages : 1000
Get Book Here
Book Description
Author: Robert Godwin
Publisher: Apogee Books
ISBN: 9781896522517
Category : Moon
Languages : en
Pages : 232
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Book Description
Brings together four of the most important documents from the Apollo 9 mission.
Author: Nasa
Publisher: www.Militarybookshop.CompanyUK
ISBN: 9781780398587
Category : Science
Languages : en
Pages : 160
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Book Description
Author: Robert Godwin
Publisher: Burlington, Ont. : Apogee Books
ISBN:
Category : Nature
Languages : en
Pages : 324
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Book Description
Compiled here are many important documents about the Apollo 16 mission including the complete debriefing in the crew's own words.
Author: Robert Godwin
Publisher: Burlington, Ont. : Apogee Books
ISBN:
Category : Nature
Languages : en
Pages : 238
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Book Description
Contains the entire crew of Apollo 11’s personal observations upon returning to earth.
Author: Helen T. Wells
Publisher:
ISBN:
Category : Aeronautics
Languages : en
Pages : 246
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Book Description
Author: Robert Godwin
Publisher:
ISBN: 9781896522500
Category : Moon
Languages : en
Pages : 0
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Book Description
On December 21st 1968, NASA sent three men to orbit the moon in the Apollo 8 spacecraft. This book and CD-ROM pack contains important documents from the historic odyssey, including the press kit, pre-mission reports and objectives, the supplemental technical report and the post-flight summary.
Author: Robert Godwin
Publisher: Burlington, Ont. : Apogee Books
ISBN: 9781896522647
Category : Manned space flight
Languages : en
Pages : 0
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Book Description
Accompanying CD-ROM includes movies and images of the flight.
Author:
Publisher:
ISBN:
Category : Manned space flight
Languages : en
Pages : 48
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Book Description
Author: David Meerman Scott
Publisher: MIT Press
ISBN: 0262026961
Category : Science
Languages : en
Pages : 145
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Book Description
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
