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Author: Lynn R. Kahle
Publisher: American Psychological Association (APA)
ISBN: 9781433836428
Category : Consumer behavior
Languages : en
Pages : 716
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Book Description
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
Author: Lynn R. Kahle
Publisher: American Psychological Association (APA)
ISBN: 9781433836428
Category : Consumer behavior
Languages : en
Pages : 716
Get Book Here
Book Description
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
ISBN: 1136676201
Category : Psychology
Languages : en
Pages : 1784
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Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author: American Psychological Association
Publisher: American Psychological Association (APA)
ISBN: 9781433819698
Category : Psychology
Languages : en
Pages : 0
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Book Description
Provides scholarly reviews of state-of-the-art knowledge in the areas of nonverbal communication and nonverbal behaviours and includes an entire section devoted to new and improved methodologies and technologies that allow for the recording, capture, and analysis of nonverbal behaviours. The primary audience for the book is researchers in the area, as well as by students in graduate-level classes on nonverbal communication or behaviour. The handbook is organised around four broad themes, each of which led to a different section in this volume: The first concerns the history of the field and includes two chapters providing an overview and history of the area, all written by senior researchers with many years of experience. The second concerns the factors of influence of nonverbal communication and encompasses the main theoretical and conceptual frameworks within which research on nonverbal communication occurs. The third theme presents the separate sources of nonverbal communication and behaviour and includes chapters on the physical environment, appearance and physiognomy, olfactics and odour, facial expressions, voice, gesture, eye behaviour and gaze, and postures, gait, proxemics, and haptics. This section also includes a chapter on nonverbal communication in nonhuman primates. The final theme concerns advances in research methodologies, and includes chapters on the methods for measuring and analysing facial expressions, voice, gesture, eye behaviour, olfactics, body movements, and nonverbal sensitivity.
Author: Cathrine V. Jansson-Boyd
Publisher: Taylor & Francis
ISBN: 131753994X
Category : Business & Economics
Languages : en
Pages : 749
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Book Description
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Author: Frank Kardes
Publisher: Routledge
ISBN: 1351137700
Category : Psychology
Languages : en
Pages : 541
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Book Description
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
Author: Richard M. Ryan
Publisher: Oxford University Press
ISBN: 019936625X
Category : Psychology
Languages : en
Pages : 1805
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Book Description
Motivation is that which moves us to action. Human motivation is thus a complex issue, as people are moved to action by both their evolved natures and by myriad familial, social and cultural influences. The Oxford Handbook of Human Motivation collects the top theorists and researchers of human motivation into a single volume, capturing the current state-of-the-art in this fast developing field. The book includes theoretical overviews from some of the best-known thinkers in this area, including chapters on Social Learning Theory, Control Theory, Self-determination theory, Terror Management theory, and the Promotion and Prevention perspective. Topical chapters appear on phenomena such as ego-depletion, flow, curiosity, implicit motives, and personal interests. A section specifically highlights goal research, including chapters on goal regulation, achievement goals, the dynamics of choice, unconscious goals and process versus outcome focus. Still other chapters focus on evolutionary and biological underpinnings of motivation, including chapters on cardiovascular dynamics, mood, and neuropsychology. Finally, chapters bring motivation down to earth in reviewing its impact within relationships, and in applied areas such as psychotherapy, work, education, sport, and physical activity. By providing reviews of the most advanced work by the very best scholars in this field, The Oxford Handbook of Human Motivation represents an invaluable resource for both researchers and practitioners, as well as any student of human nature.
Author: Gary R. VandenBos
Publisher: American Psychological Association (APA)
ISBN: 9781433812071
Category : Psychology
Languages : en
Pages : 0
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Book Description
APA dictionary of clinical psychology : 11, 000 entries offering clear and authoritative definitions ; Balanced coverage across core areas-including assessment, evaluation, diagnosis, prevention, and treatment of emotional and behavioral disorders; training and supervision; as well as terms more generally relevant to the biological, cognitive, developmental, and personality/social psychological underpainnings of mental health ; Hundreds of incisive cross-references to deepen the user's understanding of related topics ; A Quick guide to use that explains stylistic and formal features at a glance ; Appendixes listing major figures relevant in the history of clinical psychology and psychological therapies and psychotherapeutic approaches.--[book jacket].
Author: Hazel Huang
Publisher: SAGE
ISBN: 1529787483
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.
Author: Angela Y. Lee
Publisher: Emerald Group Publishing
ISBN: 1802629572
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
Author: Ingrid M. Martin
Publisher: Springer Nature
ISBN: 3031601998
Category :
Languages : en
Pages : 363
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Book Description
