APA Handbook of Consumer Psychology PDF Download
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Author: Lynn R. Kahle
Publisher: American Psychological Association (APA)
ISBN: 9781433836428
Category : Consumer behavior
Languages : en
Pages : 716
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Book Description
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
Author: Lynn R. Kahle
Publisher: American Psychological Association (APA)
ISBN: 9781433836428
Category : Consumer behavior
Languages : en
Pages : 716
Get Book Here
Book Description
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
ISBN: 1136676201
Category : Psychology
Languages : en
Pages : 1784
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Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author: John C. Norcross
Publisher:
ISBN: 9781433821325
Category :
Languages : en
Pages :
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Book Description
Author: Meg A. Bond
Publisher: APA Handbooks in Psychology
ISBN: 9781433822575
Category : Psychology
Languages : en
Pages : 1228
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Book Description
This two-volume handbook summarizes and makes sense of exciting intellectual developments in the field of community psychology. As a discipline that is considered a half century old in the United States, community psychology has grown in the sophistication and reach of theories and research. Reviewing the chapters of the APA Handbook of Community Psychology, the reader will readily notice several themes emerge. Community psychology's ideas are becoming increasingly elaborated; its theory, research and interventions more situated; and its reach in both thought and action, more expansive. Ideas that may have seemed much simpler when first proposed -- for example, community, prevention and empowerment -- have come to pose challenges, contradictions and opportunities initially unspecified and perhaps unimagined. Under the editorial direction of Meg A. Bond, Irma Serrano-Garc�a, Christopher B. Keys, and Marybeth Shinn, with chapters authored by both senior and rising scholars, the APA Handbook of Community Psychology provides an indispensable and authoritative reference resource for researchers, instructors, students, practitioners, field leaders and life-long learners alike. This highly anticipated addition to the APA Handbooks in Psychology� series covers current knowledge and identifies the most pertinent sources of information in both the core and evolving literature. It highlights community psychology's emphasis on the synergistic relationship between research and action, and offers an international outlook, including chapters integrating perspectives from across cultures and contexts around the world.
Author: Cathrine V. Jansson-Boyd
Publisher: Taylor & Francis
ISBN: 131753994X
Category : Business & Economics
Languages : en
Pages : 749
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Book Description
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Author: Olga Kravets
Publisher: SAGE
ISBN: 1473998778
Category : Business & Economics
Languages : en
Pages : 748
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Book Description
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture
Author: Frank Kardes
Publisher: Routledge
ISBN: 1351137700
Category : Psychology
Languages : en
Pages : 541
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Book Description
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
Author: David M. Buss
Publisher: John Wiley & Sons
ISBN: 1118756029
Category : Psychology
Languages : en
Pages : 691
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Book Description
The indispensable reference tool for the groundbreaking science of evolutionary psychology Why is the mind designed the way it is? How does input from the environment interact with the mind to produce behavior? These are the big, unanswered questions that the field of evolutionary psychology seeks to explore. The Handbook of Evolutionary Psychology is the seminal work in this vibrant, quickly-developing new discipline. In this thorough revision and expansion, luminaries in the field provide an in-depth exploration of the foundations of evolutionary psychology and explain the new empirical discoveries and theoretical developments that continue at a breathtaking pace. Evolutionary psychologists posit that the mind has a specialized and complex structure, just as the body has a specialized and complex structure. From this important theoretical concept arises the vast array of possibilities that are at the core of the field, which seeks to examine such traits as perception, language, and memory from an evolutionary perspective. This examination is intended to determine the human psychological traits that are the products of sexual and natural selection and, as such, to chart and understand human nature. Join the discussion of the big questions addressed by the burgeoning field of evolutionary psychology Explore the foundations of evolutionary psychology, from theory and methods to the thoughts of EP critics Discover the psychology of human survival, mating, parenting, cooperation and conflict, culture, and more Identify how evolutionary psychology is interwoven with other academic subjects and traditional psychological disciplines The Handbook of Evolutionary Psychology is the definitive guide for every psychologist and student interested in keeping abreast of new ideas in this quickly-developing field.
Author: William O. Bearden
Publisher: SAGE
ISBN: 9780761910008
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Author: Cait Lamberton
Publisher: Cambridge University Press
ISBN: 1009243942
Category : Psychology
Languages : en
Pages : 873
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Book Description
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
