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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 706
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 706
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Book Description
Author: Steve Lance
Publisher: Penguin
ISBN: 9781591841241
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This concise guide designed for quick reading and easy reference addresses 52 everyday business problems with real examples and straightforward strategies.
Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1768
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Book Description
A union list of serials commencing publication after Dec. 31, 1949.
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1318
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Author:
Publisher:
ISBN:
Category : Book industries and trade
Languages : en
Pages : 204
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Book Description
Author: Graham Thomas
Publisher: SAGUS
ISBN: 1911489623
Category : History
Languages : en
Pages : 759
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Book Description
This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.
Author:
Publisher:
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Category : Art
Languages : en
Pages : 772
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Book Description
Author: Ellen M. Thomson
Publisher: Greenwood
ISBN:
Category : Art
Languages : en
Pages : 304
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Book Description
Graphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.
Author: Thomas Frank
Publisher: University of Chicago Press
ISBN: 9780226260129
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
Author: Richard Abel & Company
Publisher:
ISBN:
Category : Monographic series
Languages : en
Pages : 918
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Book Description
