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Author: Maribeth Kuzmeski
Publisher: John Wiley & Sons
ISBN: 0470769904
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!
Author: Maribeth Kuzmeski
Publisher: John Wiley & Sons
ISBN: 0470769904
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!
Author: Maribeth Kuzmeski
Publisher: John Wiley & Sons
ISBN: 1118156293
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!
Author: Isabella Tree
Publisher: Ivy Kids
ISBN: 071126287X
Category : Juvenile Fiction
Languages : en
Pages : 34
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Book Description
From the best-selling author and rewilding pioneer Isabella Tree, When We Went Wild is a heartwarming, sustainably printed picture book about the benefits of letting nature take the lead, inspired by real-life rewilding projects. Nancy and Jake are farmers. They raise their cows and pigs, and grow their crops. They use a lot of big machines to help them, and spray a lot of chemicals to get rid of the weeds and the pests. That's what all good farmers do, isn't it? And yet, there is no wildlife living on their farm. The animals look sad. Even the trees look sad! One day, Nancy has an idea... what if they stopped using all the machines, and all the chemicals, and instead they went wild? The author’s own experience of rewilding her estate at Knepp in West Sussex, England, has influenced conservation techniques around the world that are bringing nature back to the countryside and bringing threatened species back from the brink. Ivy Kids brings you beautiful, sustainably printed books to rewild your child. They are hopeful, joyful stories and nonfiction about nature and the environment that are charmingly illustrated and printed on 100% post-consumer recycled paper, locally in the US, and using renewable energy. Praise for Wilding, the author’s best-selling memoir: “In a story that is part personal memoir, part work of conservation, Tree reveals the capacity of the wild to reclaim the land—as long as humans step out of the way.” —Smithsonian, “The Ten Best Science Books of 2018” “Wilding is both a timely and important book.” —Tim Flannery, The New York Review of Books
Author: Windy Dryden
Publisher: Routledge
ISBN: 1136597573
Category : Psychology
Languages : en
Pages : 306
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Book Description
Mistakes are often an inevitable part of training; Learning from Mistakes in Rational Emotive Behaviour Therapy encourages the trainee to pinpoint potential errors at the earliest possible stage in training, helping them to make fast progress towards becoming competent REBT practitioners. Windy Dryden and Michael Neenan have compiled 111 of the most common errors, explaining what has gone wrong and how to put it right, and have divided them into eight accessible parts: general mistakes assessment mistakes goal-setting mistakes disputing mistakes homework mistakes mistakes in dealing with client doubts and misconceptions working through mistakes self-maintenance. Learning from Mistakes in Rational Emotive Behaviour Therapy is an indispensable guide for anyone embarking on a career in the REBT field.
Author: Ko-lin Chin
Publisher: Silkworm Books
ISBN: 1630418471
Category : Social Science
Languages : en
Pages : 132
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Book Description
In Chongqing, Ling Ling had been a waitress earning twenty-five dollars a month; a few years later in Hong Kong she was making six times that each day. Kelly taught preschool in Beijing for ten years before moving to LA and opening a brothel. These are just two of the eighteen Chinese women interviewed in this book about how they came to sell sex in Hong Kong, Macau, Taipei, Bangkok, Singapore, Kuala Lumpur, Jakarta, Los Angeles, and New York. The women’s candid stories put a human face on globalized commercial sex and off er a raw, inside view of the moneydriven transnational sex industry. The author, an expert in the field of criminal justice, frames these personal accounts with contextual details and incisive commentary to provide a rich understanding of the realities and myths of prostitution and global sex trafficking. Every year, the United States alone spends hundreds of millions on programs to combat human trafficking and rescue trafficked victims. But what do sex workers themselves have to say about these issues? These eighteen interviews were gathered as part of an extensive research project for the author’s 2012 book, Selling Sex Overseas. With the publication of these full, unvarnished accounts, we are now able to hear firsthand how and why these women left China to work in the sex trade abroad, how much they make, what hardships they face, and what hopes they have for the future. What Others Are Saying “Ko-lin’s in-depth fieldwork has set a new standard for nuanced sociological inquiry into thorny social issues. The women he interviews deserve not judgment but understanding of the complex circumstances and challenges they face. Through sheer tenacity and painstaking documentation, Ko-lin allows us to see for ourselves the human stories behind each veiled entrance and every dimly lit doorway.” —Sheldon Zhang, San Diego State University “Ambitious in global scope while staying focused on individual stories, this book vividly and poignantly reveals the impact of anti-traffi cking laws and campaigns on the everyday experiences of Chinese sex workers overseas, and illuminates the ways these policies imperil the very people they purport to assist.”—Tiantian Zheng, Professor, Anthropology Highlights - Stories of life in the transnational sex trade, told by the women themselves - Details on the inner workings of the sex industry - Interviews collected and presented by an expert on Asian criminal networks - On-the-ground perspectives on transnational sex trafficking
Author: John Aylen
Publisher: John Wiley & Sons
ISBN: 1118172825
Category : Business & Economics
Languages : en
Pages : 672
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Book Description
The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.
Author: Andrew Dagys
Publisher: John Wiley & Sons
ISBN: 1119648416
Category : Business & Economics
Languages : en
Pages : 701
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Book Description
Tried-and-true advice, tools, and strategies to start and succeed in a small business With more Canadians yearning to start a small business—along with benefitting tax rate incentives and interesting new business opportunities—there's never been a greater need for a detailed, comprehensive guide to operating a small business. Comprising the most pertinent information from several bestselling For Dummies books on the subject, this all-encompassing guide gives you everything you need to know about successfully running a small business. Define your target market Create the perfect business plan Get to the bottom of financials Build a strong online presence and social media following From soup to nuts, this book is your recipe for small business success.
Author: Karen Rinaldi
Publisher: HarperCollins
ISBN: 0062569015
Category : Fiction
Languages : en
Pages : 216
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Book Description
A Refinery29 Best Book of the Year The novel that inspired the acclaimed Rebecca Miller film Maggie's Plan, starring Julianne Moore, Ethan Hawke, and Greta Gerwig. Isabel, Anna, Beth, and Maggie are women who aren’t afraid to take it all. Whether spearheading a pregnancy lingerie company, conspiring to return a husband to his ex-wife, lusting after an old lover while in a satisfying marriage, or trying to balance motherhood and work—they are sexy, determined, and not looking for a simple happily ever after. Through punchy, hilarious, and insightful storytelling, The End of Men shatters the confines of society, and more importantly, those we impose upon ourselves. “With humor, bravery, and panache, Karen Rinaldi puts her finger straight on the tender conundrum of the female experience, where work, love, and motherhood intersect.” — Rebecca Miller, director of Maggie’s Plan "Karen Rinaldi's The End of Men is in every way marvelous. A sharply drawn story—or more accurately, stories—that gets everything right. Warm hearted but painfully close to the bone. " —Anthony Bourdain "In 1995, I wrote a short story, 'Baster,' inspired by some goings-on in my friend Karen Rinaldi's life. In 2003, that story, significantly altered, became the Jennifer Aniston-movie ‘The Switch.’ In 2016, another film, 'Maggie's Plan,' directed by Rebecca Miller, appeared, this time based partly on Rinaldi's unfinished novel about said events. And, now, Rinaldi has finished that novel, creating yet another version, her own version. I knew it was a good idea the first time I heard it, but I had no inkling it would prove quite so fruitful. Given the subject matter, however, how could it be otherwise? Certainly, this is a story that keeps on giving." —Jeffrey Eugenides
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1088
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Book Description
Author: Andrew Dornenburg
Publisher: John Wiley & Sons
ISBN: 0471287857
Category : Cooking
Languages : en
Pages : 450
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Book Description
"In Culinary Artistry...Dornenburg and Page provide food and flavor pairings as a kind of steppingstone for the recipe-dependent cook...Their hope is that once you know the scales, you will be able to compose a symphony." --Molly O'Neil in The New York Times Magazine. For anyone who believes in the potential for artistry in the realm of food, Culinary Artistry is a must-read. This is the first book to examine the creative process of culinary composition as it explores the intersection of food, imagination, and taste. Through interviews with more than 30 of America's leading chefsa including Rick Bayless, Daniel Boulud, Gray Kunz, Jean-Louis Palladin, Jeremiah Tower, and Alice Watersa the authors reveal what defines "culinary artists," how and where they find their inspiration, and how they translate that vision to the plate. Through recipes and reminiscences, chefs discuss how they select and pair ingredients, and how flavors are combined into dishes, dishes into menus, and menus into bodies of work that eventually comprise their cuisines.
