Analysis of the Diffusion Process of Consumer Durable Goods Across Countries PDF Download
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Author: Yin-Chun Claudia Ku
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 200
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Book Description
Author: Yin-Chun Claudia Ku
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 200
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Book Description
Author: Vijay Mahajan
Publisher: Springer Science & Business Media
ISBN: 9780792377511
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
Author: Ashish Sood
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The idea of a flattening world has captured the public imagination, yet the income gap between rich and poor countries has widened. The net effect of these two trends on the speed of new product diffusion across the world has remained an open question. This study provides an answer by analyzing 848 diffusion trajectories of 15 consumer durables in 86 countries between 1977 and 2010 and distinguishing between early and late speed of diffusion. There are four main findings: (i) the speeds at which 10% and 50% penetration are reached have both increased in rich and poor countries, (ii) there is no clear convergence or divergence in the speed to reach 10% penetration, (iii) there is divergence in the speed to reach 50% penetration, and (iv) the divergence in diffusion speed is consistent with divergence in income. Hence, in spite of diffusion acceleration and economic globalization, the gap in diffusion speed between rich and poor countries is wider than 30 years ago, at least for the median household rather than the fastest adopters.
Author: Scott Shane
Publisher: John Wiley & Sons
ISBN: 1405127910
Category : Business & Economics
Languages : en
Pages : 514
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Book Description
This timely handbook represents the latest thinking in the field of technology and innovation management, with an up-to-date overview of the key developments in the field. The editor provides with a critical, introductory essay that establishes the theoretical framework for studying technology and innovation management The book will include 15-20 original essays by leading authors chosen for their key contribution to the field These chapters chart the important debates and theoretical issues under 3 or 4 thematic headings The handbook concludes with an essay by the Editor highlighting the emergent issues for research The book is targeted as a handbook for academics as well as a text for graduate courses in technology and innovation management
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254
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Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author: Wagner A. Kamakura
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This paper extends past research on new product diffusion by taking a long-term view of the diffusion process for several consumer durables. Specifically, we investigate the role of price and adoption influence processes within the product diffusion framework by assessing the relative superiority of competing model specifications belonging to a nested family. Results indicate that price affects the diffusion process only for relatively high-priced goods; further, our analysis suggests that this is achieved through impact on the probability of adoption. It is also shown that the traditional diffusion model specification (incorporating both external and internal influence) is not always the most adequate representation of the product adoption process.
Author: Masaaki Kotabe
Publisher: SAGE
ISBN: 1446206734
Category : Business & Economics
Languages : en
Pages : 569
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Book Description
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Author: Christiansen, Bryan
Publisher: IGI Global
ISBN: 1466662212
Category : Business & Economics
Languages : en
Pages : 491
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Book Description
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 556
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Book Description
Author: Nebojsa Nakicenovic
Publisher: Springer Science & Business Media
ISBN: 3662027003
Category : Science
Languages : en
Pages : 616
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Book Description
Wee felt it before in sense; but now wee know it by science. Edward Misselden (1623) The collective effort reported in this volume is the outcome of the diffusion of the idea of diffusion as a fundamental process in society. The considerable number of disciplines represented here indicates the weight of the problem area. The editors are to be congratulated for their initiative in drawing together present thinking at a vivid meeting, now also in print. An old timer in the business has not much to add. But maybe some things, bearing in mind that a Preface is a celebration and not a review. As always with ideas it is hard to identify those who first gave shape to the idea of diffusion. In a general sense it is probably an observation as old as human self-reflection that groups of populations exchange ideas and copy habits and implements from each other. Sometimes it has even been recommended, as a Chinese proverb suggested millenia ago, "If you want to become a good farmer, look at your neighbor" .
