Author: G. de Soete
Publisher: Elsevier
ISBN: 0080867146
Category : Psychology
Languages : en
Pages : 365
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Book Description
A selection of 15 papers on choice modeling are presented in this volume. These papers result from research in the social and behavioral sciences and in economics. The models, some deterministic, some probabilistic, represent recent developments in the tradition of Thurstone's Law of Comparative Judgement, Coombs' unfolding theory and multidimensional scaling. The theoretical contributions and several applications to voting behaviour, consumer research and preference rankings show the important progress made in psychological choice modeling during the last few years.
Author: Michael A. Fligner
Publisher: Springer Science & Business Media
ISBN: 1461227380
Category : Mathematics
Languages : en
Pages : 330
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Book Description
In June of 1990, a conference was held on Probablity Models and Statisti cal Analyses for Ranking Data, under the joint auspices of the American Mathematical Society, the Institute for Mathematical Statistics, and the Society of Industrial and Applied Mathematicians. The conference took place at the University of Massachusetts, Amherst, and was attended by 36 participants, including statisticians, mathematicians, psychologists and sociologists from the United States, Canada, Israel, Italy, and The Nether lands. There were 18 presentations on a wide variety of topics involving ranking data. This volume is a collection of 14 of these presentations, as well as 5 miscellaneous papers that were contributed by conference participants. We would like to thank Carole Kohanski, summer program coordinator for the American Mathematical Society, for her assistance in arranging the conference; M. Steigerwald for preparing the manuscripts for publication; Martin Gilchrist at Springer-Verlag for editorial advice; and Persi Diaconis for contributing the Foreword. Special thanks go to the anonymous referees for their careful readings and constructive comments. Finally, we thank the National Science Foundation for their sponsorship of the AMS-IMS-SIAM Joint Summer Programs. Contents Preface vii Conference Participants xiii Foreword xvii 1 Ranking Models with Item Covariates 1 D. E. Critchlow and M. A. Fligner 1. 1 Introduction. . . . . . . . . . . . . . . 1 1. 2 Basic Ranking Models and Their Parameters 2 1. 3 Ranking Models with Covariates 8 1. 4 Estimation 9 1. 5 Example. 11 1. 6 Discussion. 14 1. 7 Appendix . 15 1. 8 References.
Author: Wolfgang A. Gaul
Publisher: Springer Science & Business Media
ISBN: 3642734898
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
Author: Daniel Baier
Publisher: Springer Science & Business Media
ISBN: 9783540260073
Category : Mathematics
Languages : en
Pages : 372
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Book Description
It is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia tives and has achieved an unprecedented level of success in facilitating com munication among researchers in diverse disciplines from around the world. A particularly remarkable and unique aspect of his work is that he has been a leading scholar in such diverse areas of research as graph theory and net work models, reliability theory, stochastic optimization, operations research, probability theory, sampling theory, cluster analysis, scaling and multivariate data analysis. His activities have been directed not only at these and other theoretical topics, but also at applications of statistical and mathematical tools to a multitude of important problems in computer science (e.g., w- mining), business research (e.g., market segmentation), management science (e.g., decision support systems) and behavioral sciences (e.g., preference mea surement and data mining). All of his endeavors have been accomplished at the highest level of professional excellence.
Author: A. Gustafsson
Publisher: Springer Science & Business Media
ISBN: 3662063956
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Author: Michel Wedel
Publisher: Springer Science & Business Media
ISBN: 1461546516
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Author: Yoram Wind
Publisher: Springer Science & Business Media
ISBN: 0387286926
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Author: Anders Gustafsson
Publisher: Springer Science & Business Media
ISBN: 3540714049
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
Author: Otto Opitz
Publisher: Springer Science & Business Media
ISBN: 3642750400
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
The 13th conference of the Gesellschaft fUr Klassifikation e. V. took place at the Universitat Augsburg from April 10 to 12, 1989, with the' local organization by the Lehrstuhl fUr Mathematische Me thoden der Wirtschaftswissenschaften. The wide ranged subject of the conference Conceptual and Numerical Analysis of Data was obliged to indicate the variety of the concepts of data and information as well as the manifold methods of analysing and structuring. Based on the received announcements of papers four sections have been arranged: 1. Data Analysis and Classification: Basic Concepts and Methods 2. Applications in Library Sciences, Documentation and Information Sciences 3. Applications in Economics and Social Sciences 4. Applications in Natural Sciences and Computer Sciences This classification doesn't separate strictly, but it shows that theo retic and applying researchers of most different disciplines were disposed to present a paper. In 60 survey and special lectures the speakers reported on developments in theory and applications en couraging the interdisciplinary dialogue of all participants. This volume contains 42 selected papers grouped according to the four sections. Now we give a short insight into the presented papers. x Several problems of concept analysis, cluster analysis, data analysis and multivariate statistics are considered in 18 pa pers of section 1. The geometric representation of a concept lattice is a collection of figures in the plane corresponding to the given concepts in such a way that the subconcept-superconcept-relation corresponds to the containment relation between the figures. R.
Author: J. Edward Jackson
Publisher: John Wiley & Sons
ISBN: 0471725323
Category : Mathematics
Languages : en
Pages : 597
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Book Description
WILEY-INTERSCIENCE PAPERBACK SERIES The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabridged softcover volumes, Wiley hopes to extend the lives of these works by making them available to future generations of statisticians, mathematicians, and scientists. From the Reviews of A User’s Guide to Principal Components "The book is aptly and correctly named–A User’s Guide. It is the kind of book that a user at any level, novice or skilled practitioner, would want to have at hand for autotutorial, for refresher, or as a general-purpose guide through the maze of modern PCA." –Technometrics "I recommend A User’s Guide to Principal Components to anyone who is running multivariate analyses, or who contemplates performing such analyses. Those who write their own software will find the book helpful in designing better programs. Those who use off-the-shelf software will find it invaluable in interpreting the results." –Mathematical Geology
