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Author: Jagdish Sheth
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 359
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Book Description
Author: Jagdish Sheth
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 359
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : fr
Pages : 359
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Book Description
Author: Myriam Ertz
Publisher: Editions JFD
ISBN: 2897990988
Category : Business & Economics
Languages : fr
Pages : 324
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Book Description
Premier ouvrage à traiter du marketing responsable, ce livre de référence allie la théorie et les exemples pratiques, en rattachant le marketing responsable aux grands principes de marketing dont la méthode SCP (segmentation ciblage positionnement) ou encore du mix marketing. L’ouvrage propose un résumé pluridisciplinaire du marketing responsable envisagé ici commeun projet managérial complet. Chaque chapitre est introduit par une mise en situation, propose de nombreux exemples pour illustrer les concepts, présente un résumé des points clés et prévoit des activités de réflexion critique ainsi que des exercices de révision. Outil de référence quotidien, l’ouvrage propose de nombreux exemples et conseils pratiques sur le consommateur responsable et le marché vert, le positionnement responsable, l’avantage concurrentiel durable, le mix de la responsabilité ainsi que les transformations du marketing responsable pour passer d’une stratégie marketing traditionnelle vers une stratégie responsable. Grâce à cet ouvrage, le lecteur sera en capacité de développer un projet complet de marketing responsable. Les 5 points forts Comprendre les comportements des consommateurs responsables Créer facilement des stratégies de marketing responsable à l’aide des cadres de référence proposés Disposer d’une large gamme de pratiques marketing pour créer un positionnement responsable authentique et éviter les pièges de l’écoblanchiment ou du socialwashing Adapter des outils provenant d’autres disciplines au contexte spécifique du marketing Approfondir les apprentissages par des questions de révision et de réflexion
Author: Denis Darpy
Publisher:
ISBN: 9782100805761
Category :
Languages : fr
Pages : 426
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Book Description
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Sven Boermeester
Publisher:
ISBN: 9781949677072
Category :
Languages : en
Pages :
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Book Description
Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Author: Wouter Vandenhole
Publisher: Routledge
ISBN: 1317669738
Category : Law
Languages : en
Pages : 453
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Book Description
Since the adoption of the UN Convention on the Rights of the Child (1989) children’s rights have assumed a central position in a wide variety of disciplines and policies. This handbook offers an engaging overview of the contemporary research landscape for those people in the theory and practice of children’s rights. The volume offers a multidisciplinary approach to children’s rights, as well as key thematic issues in children’s rights at the intersection of global and local concerns. The main approaches and topics within the volume are: • Law, social work, and the sociology of childhood and anthropology • Geography, childhood studies, gender studies and citizenship studies • Participation, education and health • Juvenile justice and alternative care • Violence against children and female genital mutilation • Child labour, working children and child poverty • Migration, indigenous children and resource exploitation The specially commissioned chapters have been written by renowned scholars and researchers and come together to provide a critical and invaluable guide to the challenges and dilemmas currently facing children’s rights.
Author: Başak Başoğlu
Publisher: Springer
ISBN: 331927256X
Category : Law
Languages : en
Pages : 340
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Book Description
This book is about one of the most controversial dilemmas of contract law: whether or not the unexpected change of circumstances due to the effects of financial crises may under certain conditions be taken into account. Growing interconnectedness of global economies facilitates the spread of the effects of the financial crises. Financial crises cause severe difficulties for persons to fulfill their contractual obligations. During the financial crises, performance of contractual obligations may become excessively onerous or may cause an excessive loss for one of the contracting parties and consequently destroy the contractual equilibrium and legitimate the governmental interventions. Uncomfortable economic climate leads to one of the most controversial dilemmas of the contract law: whether the binding force of the contract is absolute or not. In other words, unstable economic circumstances impose the need to devote special attention to review and perhaps to narrow the binding nature of a contract. Principle of good faith and fair dealing motivate a variety of theoretical bases in order to overcome the legal consequences of financial crises. In this book, all these theoretical bases are analyzed with special focus on the available remedies, namely renegotiation, rescission or revision and the circumstances which enables the revocation of these remedies. The book collects the 19 national reports and the general report originally presented in the session regarding the Effects of Financial Crises on the Binding Force of Contracts: Renegotiation, Rescission or Revision during the XIXth congress of the International Academy of Comparative Law, held in Vienna, July 2014.
Author: Tor Arve Benjaminsen
Publisher: Nordic Africa Institute
ISBN: 9789171064769
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
Through a number of case studies from the West African Sahel, this book links and explores natural resources management from the perspectives of politics, property and production.
Author: Gérard Cliquet
Publisher: John Wiley & Sons
ISBN: 1118614143
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
