An Investigation of Direct-to-consumer Prescription Drug Advertising in Terms of the Knowledge Gap Hypothesis PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download An Investigation of Direct-to-consumer Prescription Drug Advertising in Terms of the Knowledge Gap Hypothesis PDF full book. Access full book title An Investigation of Direct-to-consumer Prescription Drug Advertising in Terms of the Knowledge Gap Hypothesis by Nadine Carol Butler. Download full books in PDF and EPUB format.
Author: Nadine Carol Butler
Publisher:
ISBN:
Category :
Languages : en
Pages : 570
Get Book Here
Book Description
Author: Nadine Carol Butler
Publisher:
ISBN:
Category :
Languages : en
Pages : 570
Get Book Here
Book Description
Author: Brant R. Burleson
Publisher: Routledge
ISBN: 1135152586
Category : Language Arts & Disciplines
Languages : en
Pages : 476
Get Book Here
Book Description
The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1996.
Author: Various
Publisher: Routledge
ISBN: 1136630538
Category : Language Arts & Disciplines
Languages : en
Pages : 16840
Get Book Here
Book Description
The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 604
Get Book Here
Book Description
Author: University of Minnesota. Graduate School
Publisher:
ISBN:
Category :
Languages : en
Pages : 88
Get Book Here
Book Description
Author: William L. Cron
Publisher:
ISBN: 9780877573098
Category : Marketing
Languages : en
Pages : 360
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Drugs
Languages : en
Pages : 234
Get Book Here
Book Description
On October 25,1999, the President directed the Secretary of Health and Human Services to study prescription drug costs and trends for Medicare beneficiaries. He asked that the study investigate: price differences for the most commonly used drugs for people with and without coverage; drug spending by people of various ages, as a percentage of income and of total health spending; and trends in drug expenditures by people of different ages, as a percentage of income and of total health spending. This report is the Department's response to that request. It represents the work of individuals and agencies throughout the Department, including the Agency for Healthcare Research and Quality (AHRQ), the Food and Drug Administration (FDA), the Health Care Financing Administration (HCFA), and the Office of the Assistant Secretary for Planning and Evaluation (ASPE).
Author:
Publisher: U.S. Government Printing Office
ISBN:
Category : Business & Economics
Languages : en
Pages : 94
Get Book Here
Book Description
Author: Imogen Evans
Publisher: Pinter & Martin Publishers
ISBN: 1905177488
Category : Health & Fitness
Languages : en
Pages : 187
Get Book Here
Book Description
This work provides a thought-provoking account of how medical treatments can be tested with unbiased or 'fair' trials and explains how patients can work with doctors to achieve this vital goal. It spans the gamut of therapy from mastectomy to thalidomide and explores a vast range of case studies.
Author: Janelle Applequist
Publisher: Lexington Books
ISBN: 1498539521
Category : Language Arts & Disciplines
Languages : en
Pages : 169
Get Book Here
Book Description
How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of “the good life,” patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term “pharmaceutical fetishism” can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of “big pharma.”
