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Author: Glenn Grayson Sparks
Publisher:
ISBN: 9780534274948
Category : Mass media
Languages : en
Pages : 250
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Book Description
Author: Glenn Grayson Sparks
Publisher:
ISBN: 9780534274948
Category : Mass media
Languages : en
Pages : 250
Get Book Here
Book Description
Author: Roger Haney
Publisher: Cambridge Scholars Publishing
ISBN: 1527575748
Category : Reference
Languages : en
Pages : 348
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Book Description
This textbook covers the basics of media research, through which the reader will learn the advantages of scientific research over other types of knowing, and how to conduct experimental and survey research, including polling procedures. The book also presents the historical development of mass media, the nature of the audiences of each medium, the basics of various learning theories, research on children’s learning from Sesame Street and Mr. Rogers, and discussion of critical thinking techniques. Also included is extensive research on how the media socializes us, encompassing studies on stereotypes presented by the media and how to offset them, eating disorders, and the prosocial effects of the media.
Author: W. James Potter
Publisher: SAGE
ISBN: 1412964695
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.
Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1538186004
Category : Social Science
Languages : en
Pages : 281
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Book Description
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Author: Debra L. Merskin
Publisher: SAGE Publications
ISBN: 1483375528
Category : Business & Economics
Languages : en
Pages : 2169
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Book Description
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author: Lucy Küng
Publisher: SAGE
ISBN: 1446245667
Category : Language Arts & Disciplines
Languages : en
Pages : 202
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Book Description
"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.
Author: Roger D. Wimmer
Publisher: Wadsworth Publishing Company
ISBN: 9780534647186
Category : Social Science
Languages : en
Pages : 468
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Book Description
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 150635856X
Category : Language Arts & Disciplines
Languages : en
Pages : 1297
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Book Description
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author: M. H. Syed
Publisher:
ISBN: 9788126124213
Category : Mass media
Languages : en
Pages : 304
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Book Description
Mass Media Has Traversed A Long Journey From Crude Forms To The Modern Advanced Age. This Book Is Devised As An Introductory Text To The Mass Media.Some Crucial Issues Are Highlighted In Pros And Cons. The Main Topics Included Herein Are- Introduction; Media S Status In Society; Institutional Management; Aims And Objectives; Concepts Of News; Origin Of News; Evolution Of News; News Formation; News Display; Editing The News; And Job Of Editor; Etc.Certainly, This Book Will Prove Of Utmost Use To Academics And Professionals In The Field.
Author: Robin L. Nabi
Publisher: SAGE
ISBN: 1412959969
Category : Language Arts & Disciplines
Languages : en
Pages : 657
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Book Description
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
