Author: Robert Webber
Publisher: Bloomsbury Publishing
ISBN: 1137296100
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.
Author: Andrew C. Selden
Publisher:
ISBN:
Category : Franchises (Retail trade)
Languages : en
Pages : 72
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Book Description
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: CSIS Counselor and Trustee Harold Brown, PhD
Publisher: Law Journal Press
ISBN: 9781588520111
Category : Business & Economics
Languages : en
Pages : 1706
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Book Description
Provides agreements and completed pre-sale disclosure statements. It includes the transition from the former FTC pre-sale disclosure regulations to the new FTC Franchise Rule and NASAA Guidelines.
Author: Mahmood A. Khan
Publisher: CRC Press
ISBN: 192689569X
Category : Business & Economics
Languages : en
Pages : 620
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Book Description
This book is the only up-to-date book of its kind that will provide an introduction to franchising, its pros and cons, and other aspects pertinent to restaurant franchises. It is the only guide to franchising written exclusively for food service professionals and is an indispensable resource for anyone wishing to break into one of today’s most dynamic service industries. Since the late 1800s, when the idea was first conceived, the restaurant franchise has become a worldwide phenomenon. Opportunities abound for restaurateurs and food service professionals with the know-how to dive into and stay afloat in the growing, ever-changing sea of franchise operations. With the help of vignettes and case histories, this completely updated new edition to Restaurant Franchising explains operate a successful franchise, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements. Topics include: What is franchising? Franchising pros and cons Selecting the franchise that fits your style and goals Finding financial backing Understanding franchise agreements State franchise rules and regulations Developing healthy franchisor/franchisee relationships International franchising Unconventional franchises This book is suitable for classroom use, and an accompanying online instructor’s manual is available as a teaching resource for instructors. It includes a template of a syllabus to fit one semester within an academic calendar, and each chapter’s contents are highlighted starting with the chapter’s objectives. Objectives are designed so that after reading and studying each chapter, the student should be able to complete specific knowledge components. Key teaching elements and points are listed for each chapter, with special emphasis on definitions and terminology. References and other sources for further information are also provided. At the end of each chapter within this book, there is a case study, for which discussion questions are listed. Possible topics for class assignments and field studies are suggested in the instructor’s manual. In addition, almost 200 PowerPoint slides are provided for each chapter. Overall this manual is designed to provide teaching aids that will help in making lectures a more productive, interactive, and interesting learning experience for students. Readers will get practical, first-hand information that will be extremely useful to hospitality academicians and students, as well as corporations that are franchisors and other related restaurant corporations. It will be a valuable book for entrepreneurs and those interested in owning a franchise.
Author: Michael A. Peterson
Publisher: CreateSpace Independent Publishing Platform
ISBN: 1540372847
Category : Business & Economics
Languages : en
Pages : 121
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Book Description
This book was written with the would-be franchisor in mind. It delves deeply into such topics as preparing to become a franchisor, the legal repercussions of franchising, how to recruit the right candidates, and how to manage a franchise system. This book will guide you in building a successful team of experts to help you create the stellar franchise brand that you dream of!
Author: Roger D. Blair
Publisher: Cambridge University Press
ISBN: 1139443364
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.
Author: Ralph Massetti, Jr.
Publisher: Lulu.com
ISBN: 1430315598
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
This book is written to offer would-be Franchisors the virtual experience and benefit of personally speaking with an expert Franchise Consultant about franchising their business. It provides straight-talk advice concerning every business and personal consideration which needs to be contemplated when deciding whether to franchise a business including: Whether your business is ready to franchise, Options for expanding your business, What to expect as a Franchisor, Introduction to the franchise development process, Branding and marketing for Franchisors, Other factors that impact your chances for success, Choosing a Franchise Developer, Sample Uniform Franchise Offering Circular (UFOC) and more. Ralph Massetti is President & CEO of The Franchise Builders, a franchise consulting, development, marketing and technology firm. He also holds a Bachelors and Master Degree in Business Administration, and is a candidate for the prestigious Certified Franchise Executive (CFE) designation.
Author: Ilan Alon
Publisher: FT Press
ISBN: 0132884305
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises in emerging markets. Of course, success will depend on their ability to execute – and extending successful franchising operations outside their home markets requires significant new skills, knowledge, and expertise. In Global Franchising Operations Management, the field’s leading expert and author brings together an unprecedented collection of in-depth cases that illuminate the field’s unexplored opportunities, key pitfalls, and proven best practices. Ilan Alon thoroughly covers key challenges from both the franchisor and franchisee perspective, teaching lessons learned by Marks and Spencer, Ruth’s Chris Steakhouse, Athlete’s Foot, Kodak, Sari Organic, and other pioneers. Through these cases, he addresses pivotal issues such as: Should you take your franchise operation global? What unique marketing and demand management challenges will you face in doing so? Do Master Franchisee or Micro-Franchising strategies make sense for you? What are their risks, and can those risks be managed? How can you efficiently manage logistics, supply chains, and operations in unfamiliar markets? Whatever your role or potential role in global franchising operations, this book will be an indispensable resource.
Author: Ed Teixeira
Publisher: Routledge
ISBN: 1000602516
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry. For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchising.
