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Author: Veronica Monique Triplett
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 159
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Book Description
This qualitative case study explored how rural small business owners make decisions about using internet marketing as a strategy. To understand the small business owner’s experiences, this study uncovered relevant factors influencing the business owner’s during the decision-making process. The general problem to be addressed is the lack of internet marketing used by small business owners. The project focused on rural small business owners in Sumter and Marengo counties in Alabama, to gain their perspective on internet marketing, the impact that a failure to use internet marketing have on their businesses, and the specific factors that influence them not to use or ineffectively use internet marketing. The owners were the primary decision-makers for their business, and the interviews provided the qualitative data used to develop a list of key factors that influence the decision making process in terms of internet marketing. The research methodology permitted a deeper understanding of the factors contributing to the problem and helped identify potential solutions to the problem. The study concludes with recommendations for future research and application to professional practice.
Author: Veronica Monique Triplett
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 159
Get Book Here
Book Description
This qualitative case study explored how rural small business owners make decisions about using internet marketing as a strategy. To understand the small business owner’s experiences, this study uncovered relevant factors influencing the business owner’s during the decision-making process. The general problem to be addressed is the lack of internet marketing used by small business owners. The project focused on rural small business owners in Sumter and Marengo counties in Alabama, to gain their perspective on internet marketing, the impact that a failure to use internet marketing have on their businesses, and the specific factors that influence them not to use or ineffectively use internet marketing. The owners were the primary decision-makers for their business, and the interviews provided the qualitative data used to develop a list of key factors that influence the decision making process in terms of internet marketing. The research methodology permitted a deeper understanding of the factors contributing to the problem and helped identify potential solutions to the problem. The study concludes with recommendations for future research and application to professional practice.
Author: Annie Tsai
Publisher: John Wiley & Sons
ISBN: 1118770137
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Author: Cheryl Waller
Publisher: Strategic Internet Marketing Corporation
ISBN: 9780692463574
Category :
Languages : en
Pages : 254
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Book Description
Cheryl Waller, MBA dares small business owners to dramatically improve their online marketing with proven strategies used by the smartest (and wealthiest) first-time entrepreneurs. Strategic Internet Marketing for Small Business Owners delivers new insights and amazingly effective strategies that any one can implement in their marketing to immediately produce outstanding results for their business and consistently put money in their pocket. This book is for you if... You are a small business owner looking to expand your business, marketing strategy, and online presence You are trying to grow your business, but don t have the time or knowledge to manage Internet marketing You realize how important Internet marketing is to your business, but you re not sure how to apply it or where to start If you have read this far, then you have dedicated precious time, hard-earned money, and months (or even years) of effort into opening your business only to find out that it is nearly impossible to run a business, market the business, and still have time for a life outside of the business. Inside these pages, you will discover the fool-proof methods used by the top small business owners to siphon their ideal clients from the Internet and pour them into their business. You will finally understand how smart small business owners crack the code of Internet Marketing with step-by-step methods to consistently attract their ideal clients. Finally understand how to magnetically attract your ideal target client with focused reliability and precision design. But, most importantly, discover the art of leveraging your business for all that it s worth and living the life you deserve.
Author: Chad J J Treadway
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Looking for help growing your rural small business? Discover the tools and techniques to master digital marketing and stake your digital presence today.
Author: Stephanie Diamond
Publisher: Sourcebooks, Inc.
ISBN: 1402219261
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers.
Author: Chad J Treadway
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Looking for help growing your rural small business? Discover the tools and techniques to master digital marketing and stake your digital presence today.
Author: Lee Kindig
Publisher: Independently Published
ISBN: 9781796263183
Category :
Languages : en
Pages : 250
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Book Description
Cheryl Carradini, MBA dares small business owners to dramatically improve their online marketing with proven strategies used by the smartest (and wealthiest) first-time entrepreneurs. Strategic Internet Marketing for Small Business Owners delivers new insights and amazingly effective strategies that anyone can implement in their marketing to immediately produce outstanding results for their business and consistently put money in their pocket. This book is for you if... You are a small business owner looking to expand your business, marketing strategy, and online presence You are trying to grow your business, but don t have the time or knowledge to manage Internet marketing You realize how important Internet marketing is to your business, but you're not sure how to apply it or where to start If you have read this far, then you have dedicated precious time, hard-earned money, and months (or even years) of effort into opening your business only to find out that it is nearly impossible to run a business, market the business, and still have time for a life outside of the business. Inside these pages, you will discover the fool-proof methods used by the top small business owners to siphon their ideal clients from the Internet and pour them into their business. You will finally understand how smart small business owners crack the code of Internet Marketing with step-by-step methods to consistently attract their ideal clients. Finally understand how to magnetically attract your ideal target client with focused reliability and precision design. But, most importantly, discover the art of leveraging your business for all that it's worth and living the life you deserve.
Author: Parker Monroe
Publisher:
ISBN: 9781461100256
Category :
Languages : en
Pages : 366
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Book Description
Internet marketing is a booming industry. Experts anticipate the boom to continue into the next decade. The growth increase can be for several reasons: the down economy, the innately entrepreneurial mindset of Americans or perhaps because it is a very inexpensive business to set-up and to start-up.Whatever the reasons for the boom, internet marketing has certainly made its mark in the industry as a valid business that, if done right, can generate huge revenue for any type of business.'¬SIf done right,'¬ that is the condition that must exist before any returns can happen. While internet marketing is inexpensive and effortless to set up, it can be tricky and time-consuming to manage during its course. Many small businesses prefer to start out in the internet rather than on a brick and mortar storefront. While many start-ups have failed, many have expanded into large companies because they did things right.This book contains information and instructions on how to do internet marketing the right way. It will provide a very comprehensive coverage of internet marketing tools and strategies that any small business can implement so that, in time, real significant results can be obtained to sustain the online business.
Author: Colette Henry
Publisher: Emerald Group Publishing
ISBN: 1784411094
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
This text bridges gaps in the literature by offering an edited collection of contemporary research contributions that explore the complex nature of rural enterprise across a range of settings and geographical contexts. In particular, this book includes up to date policy contributions, as well as valuable insights into rural enterprise in practice.
Author: Jim Kukral
Publisher:
ISBN: 9781611561906
Category :
Languages : en
Pages : 319
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Book Description
The absolute best way to learn how to grow a successful business is to pay attention to how the experts have done it before you. Internet Marketing for Business Answers, the Small Business Expert Interviews edition puts you into a private one-on-one session with over 16 of the most successful business owners and entrepreneurs on the Web.
