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Author: Börje Johansson
Publisher: Springer Science & Business Media
ISBN: 3540344888
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
This book provides a balanced, empirically-based view of the "Digital Economy," and explores its regional and geographical import in areas where the Digital Economy meets more traditional patterns. More than just an interpretive analysis, this book utilizes empirical evidence in its assessment of the dynamics of specific regions in different parts of the world. The book also examines the policy implications of the rising Digital Economy.
Author: Börje Johansson
Publisher: Springer Science & Business Media
ISBN: 3540344888
Category : Business & Economics
Languages : en
Pages : 348
Get Book Here
Book Description
This book provides a balanced, empirically-based view of the "Digital Economy," and explores its regional and geographical import in areas where the Digital Economy meets more traditional patterns. More than just an interpretive analysis, this book utilizes empirical evidence in its assessment of the dynamics of specific regions in different parts of the world. The book also examines the policy implications of the rising Digital Economy.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964
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Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Seema Gopichand Hariramani
Publisher: Archers & Elevators Publishing House
ISBN: 9388805208
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Efraim Turban
Publisher:
ISBN: 9780138010140
Category : Electronic commerce
Languages : en
Pages : 539
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Book Description
Previous ed.: published as Introduction to e-commerce. 2003.
Author: Guido Mollering
Publisher: Emerald Group Publishing
ISBN: 0080448550
Category : Psychology
Languages : en
Pages : 241
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Book Description
"Trust: Reason, Routine, Reflexivity".
Author: Mohd Suki, Norazah
Publisher: IGI Global
ISBN: 179984773X
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.
Author: Joseph F. Hair, Jr.
Publisher: SAGE Publications
ISBN: 1483377431
Category : Social Science
Languages : en
Pages : 385
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Book Description
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.
Author: Nripendra Singh
Publisher: Emerald Group Publishing
ISBN: 1804553441
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Author: Almunawar, Mohammad Nabil
Publisher: IGI Global
ISBN: 1799849856
Category : Business & Economics
Languages : en
Pages : 883
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Book Description
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.
Author: Robert Ho
Publisher: CRC Press
ISBN: 1420011111
Category : Mathematics
Languages : en
Pages : 426
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Book Description
Many statistics texts tend to focus more on the theory and mathematics underlying statistical tests than on their applications and interpretation. This can leave readers with little understanding of how to apply statistical tests or how to interpret their findings. While the SPSS statistical software has done much to alleviate the frustrations of s
