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Author: Prof.Dr.V.Sasirekha
Publisher: Archers & Elevators Publishing House
ISBN: 8119653645
Category : Antiques & Collectibles
Languages : en
Pages : 404
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Book Description
Author: Dr shetkarsudeshsatyavan, Dr. Anthony rodrigues
Publisher: Archers & Elevators Publishing House
ISBN: 8195038441
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Prof.Dr.V.Sasirekha
Publisher: Archers & Elevators Publishing House
ISBN: 8119653645
Category : Antiques & Collectibles
Languages : en
Pages : 404
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: A.C. Fernando
Publisher: Pearson Education India
ISBN: 9332514097
Category :
Languages : en
Pages : 576
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Book Description
Business Ethics: An Indian Perspective provides a comprehensive coverage of the theories of business ethics and emphasizes the importance of ethical principles in overcoming moral dilemmas in the business world. Using a large number of India-centric case studies and examples, this book helps readers develop the reasoning and analytical skills needed to apply ethical concepts to business.
Author: David Wasieleski
Publisher: Emerald Group Publishing
ISBN: 1789736854
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
As business and society is an inherently multi-disciplinary scholarly area, the book will draw from work in areas outside of business and management, such as psychology, sociology, philosophy, religious studies, economics and other related fields, as well as the natural sciences, education, and other professional areas of study.
Author: Anol Bhattacherjee
Publisher: CreateSpace
ISBN: 9781475146127
Category : Science
Languages : en
Pages : 156
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Book Description
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Author: David Crowther
Publisher: Emerald Group Publishing
ISBN: 1803820675
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
The Equal Pillars of Sustainability investigates whether equality between environmental protection, social sustainability, and economic sustainability can be achieved in all circumstances or what alternatives need to be considered via the latest research on topical issues by international experts.
Author: Lawrence B. Chonko
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Chonko simplifies the presentation of ethical decision making by substituting a "people are different" approach to the in-depth theoretical treatment of ethical decision rules. Discussions of various marketing decision areas are included, as are numerous scenarios to help students develop the decision-making skills that will guide them in their careers.
Author: Nayan Mitra
Publisher: Springer
ISBN: 3319417819
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
This book provides a comprehensive overview of Corporate Social Responsibility (CSR) in Indian corporations following the 2013 legal mandate on corporate spending of profits for CSR. Bringing together authors hailing from diverse walks of life, the book pursues a 'hands-on' approach, with real-world case studies and examples that help the reader feel the dynamic pulse of India immediately after the ratification of the CSR mandate in the Companies Act, 2013. The Act is expected to affect over 16,300 companies with an estimated flow of approximately 200 billion Indian rupees into the economy every year, thus shaking the foundations of business and society and impacting the country at multiple stakeholder levels. As a result, India is likely to become the birthplace of social, economic, and environmental transformation through financial investments in CSR! In order to insightfully reflect on this transition, this book has been divided into three parts. The first part presents the CSR mandate and its implications, while the second focuses on its implementation and the third part provides a view on the way forward. The book helps to reveal the various layers of CSR in an emerging economy like India and is expected to spark debate, discussion and research among policy-makers, consultants, academics, practitioners and other stakeholders the world over, which will further expand its contribution to CSR literature and open up new vistas in CSR research. "This is indeed a first of its kind book and marks a watershed in the journey of CSR. It is an extremely important contribution to the body of knowledge in the area of CSR and Corporate Governance in emerging economies that is driven by a completely different set of challenges, opportunities and requirements from that of developed economies." Dr. Bhaskar Chatterjee, Director General & CEO, Indian Institute of Corporate Affairs
Author: Gnan, Luca
Publisher: IGI Global
ISBN: 1799848159
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Human resource management (HRM) systems are an under-researched area in family business studies even though they arguably play an important role. To exploit their entrepreneurial orientation and achieve their goals, family firms must be willing to adopt a specific configuration of the organizational variables to succeed in the competitive environment of today. Designing and Implementing HR Management Systems in Family Businesses is a pivotal reference source that focuses on HRM in family businesses aiming at clarifying what HRM topics are relevant in family firms given their distinctive features, what the role of HR choices in family firms is, and how they differ in these organizations. While highlighting topics such as quality of work, generational workforce, and leadership management, this publication explores the relationship between HRM systems and the organization as well as why certain theories would be more dominant for family firms. This book is ideally designed for family businesses, managers, executives, entrepreneurs, business professionals, academicians, students, and researchers.
