An Emergency Public Relations Plan for the Stanislaus County Fair in the Event of a Medical Crisis PDF Download
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Author: Jessica L. Smart
Publisher:
ISBN:
Category : Stanislaus County Fair (Stanislaus County, Calif.)
Languages : en
Pages : 144
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Book Description
Author: Jessica L. Smart
Publisher:
ISBN:
Category : Stanislaus County Fair (Stanislaus County, Calif.)
Languages : en
Pages : 144
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Book Description
Author: Alan B. Bernstein
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Author: Alan B. Bernstein; Cindy Rakowitz
Publisher: Xlibris Corporation
ISBN: 1469159554
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."
Author: Alan B. Bernstein
Publisher:
ISBN: 9781469159539
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."
Author: World Health Organization
Publisher: World Health Organization
ISBN: 9241547030
Category : Medical
Languages : en
Pages : 138
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Book Description
Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally support, calm a nervous public, provide much-needed information, encourage cooperative behaviors, and help save lives. This handbook presents an integrated principle-based approach to media communication for those dealing with public health emergencies. Topics covered include how journalists gather and process information about public health emergencies, steps for planning and implementing an effective media communication program, identifying and reaching target audiences, conducting media interviews, avoiding traps and pitfalls, and preparing key messages. It is designed to improve those skills needed for preparing and delivering public health messages during an emergency. It will be useful to public health and government officials, senior managers in public and private sector organizations, hospital managers, public information officers, and experts responsible for communicating with the media. The Field Guide produced as a separate book summarizes the practical steps that can be taken to strengthen and enhance efforts made in this area. The target audiences for the Field Guide are WHO offices field personnel and public health officials who are unfamiliar with media interactions or who wish to sharpen their skills in this area. Companion volume link: Field Guide
Author: Leo Brown
Publisher: Jones & Bartlett Publishers
ISBN: 1449684203
Category : Medical
Languages : en
Pages : 110
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Book Description
As most public safety professionals are aware, the events that require emergency response personnel also frequently attract members of the news media. Covering such essential topics as press releases, the types of media, and interviewing techniques, this book provides public safety professionals with the tools necessary to successfully interact with the media, from the department rookie to the seasoned Public Information Officer.
Author: Edward L. Mund
Publisher: Prentice Hall
ISBN: 9780135074633
Category : Emergency medical personnel
Languages : en
Pages : 0
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Book Description
Emergency Medical Services: Public Information Education and Relations is intended to be used as a reference and "how to" manual for EMS managers seeking to design, implement, and maintain a public relations plan. The text identifies and offers examples of the informational and educational components that work together to form a comprehensive public relations plan. Capitalizing on successful strategies used in marketing and advertising, it explains the reasons why public information and education is a necessary part of gaining and holding the public trust. A Public Information and Education Tool helps EMS managers create personalized templates and reference materials in order to easily and quickly produce the right message for the right audience and ensure its delivery. ***** This title is also available as part of our Digital Library EMS Management Series, please visit www.bradybooks.com/dl to learn more.
Author: Thomas Anthony Guerriero
Publisher: Trafford Publishing
ISBN: 1466914033
Category : Reference
Languages : en
Pages : 137
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Book Description
In today's post September 11th society, it is prevalent now more than ever to have an action plan for any organization to address a plethora of crisis situations. Introducing a detailed plan for crisis management for an organization in dealing with real life situations will increase the probability of survival of an event, while increasing overall safety. The Plan For Crisis proprietary protocols have been comprised from a wealth of world-class expertise in the planning and management for crisis situations. The authors have expertise in every significant arena related to ensuring the safest and most secure environment possible for all who use this book as a manual to protect their organization. Plan For Crisis offers a wealth of research, leading edge technology, all of which translates to a high-powered comprehensive program to secure the safety of any one who uses it.
Author: Hal Golden
Publisher:
ISBN:
Category : Publicity
Languages : en
Pages : 264
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Book Description
Author: April L. Harris
Publisher: Aspen Books
ISBN:
Category : Self-Help
Languages : en
Pages : 170
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Book Description
This book is intended to serve as a practical reference tool for advancement services professionals, illustrating the importance of special events as a way to communicate with and personalize contact between the higher education institution and donors, community leaders, students, elected officials, and others. Each chapter offers comprehensive checklists, useful hints, and cautionary warnings that help sponsors create well-planned events that support the institutional mission, help achieve specific goals, showcase unique resources, find friends or raise funds, build goodwill, support institutional image, and match available resources. Following a brief introduction, the 11 chapters cover planning ahead; spreading the word-invitations, tickets, and publicity; finding a facility for the event and making sure necessary equipment and adequate parking are available; using food and beverages; welcoming guests; providing entertainment and coordinating the program; working with volunteers; budgeting; having follow-up publicity; using checklists and planning a timeline; and learning basic formats for standard events such as recognition ceremonies, retirements, ribbon cuttings, etc. (CH.).
