An Analysis of the Reader Interest in Three Employee Magazines PDF Download
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Author: Mary Axtell Bailey
Publisher:
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Category :
Languages : en
Pages :
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Author: Mary Axtell Bailey
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author:
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Category : House organs
Languages : en
Pages : 726
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Author:
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Category : Business
Languages : en
Pages : 656
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Author:
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Category : Journalism
Languages : en
Pages : 326
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Author:
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Category : Investments
Languages : en
Pages : 468
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Author:
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Category : Investments
Languages : en
Pages : 1280
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Author:
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Category : Railroads
Languages : en
Pages : 2118
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Author:
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ISBN:
Category : Business
Languages : en
Pages : 310
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 502
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Author: David Abrahamson
Publisher: Routledge
ISBN: 1317524535
Category : Language Arts & Disciplines
Languages : en
Pages : 670
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Book Description
Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
