An Analysis of the Portrayal of Older People in Television Advertising PDF Download
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Author: Marylyn Carrigan
Publisher:
ISBN: 9780704421240
Category : Advertising
Languages : en
Pages : 22
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Book Description
Author: Marylyn Carrigan
Publisher:
ISBN: 9780704421240
Category : Advertising
Languages : en
Pages : 22
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Book Description
Author: Liat Ayalon
Publisher: Springer
ISBN: 3319738208
Category : Family & Relationships
Languages : en
Pages : 582
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Book Description
This open access book provides a comprehensive perspective on the concept of ageism, its origins, the manifestation and consequences of ageism, as well as ways to respond to and research ageism. The book represents a collaborative effort of researchers from over 20 countries and a variety of disciplines, including, psychology, sociology, gerontology, geriatrics, pharmacology, law, geography, design, engineering, policy and media studies. The contributors have collaborated to produce a truly stimulating and educating book on ageism which brings a clear overview of the state of the art in the field. The book serves as a catalyst to generate research, policy and public interest in the field of ageism and to reconstruct the image of old age and will be of interest to researchers and students in gerontology and geriatrics.
Author: Thomas E. Robinson
Publisher: Taylor & Francis
ISBN: 9780815332152
Category : Business & Economics
Languages : en
Pages : 97
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Book Description
Older individuals currently represent 13% of the total population of the United States, and with their strong economic base, growth potential, and longer life expectancy, targeting them would seem ideal for advertisers. However, there is little evidence that this type of marketing exists. This study explores the level to which older Americans are targeted, represented, and portrayed in media advertising.
Author: Kathryn E. Serock
Publisher:
ISBN:
Category : Children and older people
Languages : en
Pages : 342
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Book Description
Author: Florian Kohlbacher
Publisher: Springer
ISBN: 1137586605
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Author: George Christodoulides
Publisher: Springer
ISBN: 3658152206
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Author: Thomas E. Robinson II
Publisher: Garland Science
ISBN: 100052521X
Category : Social Science
Languages : en
Pages : 112
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Book Description
First published in 1998. As society grows and changes, advertisers are faced with the challenge of matching their advertising messages to new and different target audiences. For example, children, adolescents, men, women, and "older" individuals are all audiences with specific needs, wants, and desires that advertisers must address in their advertising appeals. The purpose of this research is to determine the degree to which certain advertisements in the general interest media portray older individuals differently depending on the target audience. Specifically, this study examines advertisers’ attempts, in the electronic and print media, to target and attract the business of the older population.
Author: Richard H. Davis
Publisher: Free Press
ISBN:
Category : Performing Arts
Languages : en
Pages : 296
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Book Description
Author: Stephanie Catherine Walton
Publisher:
ISBN:
Category : Aging
Languages : en
Pages : 76
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Book Description
Author: Dora Quanbeck
Publisher:
ISBN:
Category : Older people on television
Languages : en
Pages : 186
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Book Description
