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Author: Thomas Tufte
Publisher: World Bank Publications
ISBN: 0821380109
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
What do we mean when we say participatory communication? What are the practical implications of working with participatory communication strategies in development and social change processes? What experiences exists in practice that documents that participatory communication adds value to a development project or programme? The aim of this user guide on participatory communication is to provide answers to some of these questions. Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also non-governmental, that seek participatory approaches in their development initiative. This guide seeks to provide perspectives, tools and experiences regarding how to go about it with participatory communication strategies. It is conceived as a guide that hopefully can be of relevance and utility for development workers in the field. It is targeted at both at government and their officials, World Bank staff and at civil society.
Author: Thomas Tufte
Publisher: World Bank Publications
ISBN: 0821380109
Category : Business & Economics
Languages : en
Pages : 62
Get Book Here
Book Description
What do we mean when we say participatory communication? What are the practical implications of working with participatory communication strategies in development and social change processes? What experiences exists in practice that documents that participatory communication adds value to a development project or programme? The aim of this user guide on participatory communication is to provide answers to some of these questions. Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also non-governmental, that seek participatory approaches in their development initiative. This guide seeks to provide perspectives, tools and experiences regarding how to go about it with participatory communication strategies. It is conceived as a guide that hopefully can be of relevance and utility for development workers in the field. It is targeted at both at government and their officials, World Bank staff and at civil society.
Author: Paolo Mefalopulos
Publisher: Food & Agriculture Org.
ISBN: 9789251052525
Category : Business & Economics
Languages : en
Pages : 126
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Book Description
This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.
Author: Paolo Mefalopulos
Publisher: World Bank Publications
ISBN: 0821375237
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.
Author: Maria Elena Figueroa
Publisher:
ISBN: 9780891840657
Category : Communication in social action
Languages : en
Pages : 42
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Book Description
Author: Thomas L. Jacobson
Publisher: Hampton Press (NJ)
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 408
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Book Description
This text identifies and explores the relevance of development communication theory. The chapters address community participation, communication and culture from specific contemporary perspectives, and raise for discussion a number of associated methodological and metatheoretical issues.
Author: Guy Bessette
Publisher: IDRC
ISBN: 1552502244
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
In natural resource management research, best practice implies the participation of community members, research or development teams and other stakeholders to jointly identify research and development parameters and contribute to decision making. Ideally, the research or development process itself generates a situation of empowerment in which participants transform their vision and become able to take effective action. Used increasingly widely in resource management, this process is known as Participatory Development Communication (PDC).This book presents conceptual and methodological issues r.
Author: Linje Manyozo
Publisher: SAGE Publications Pvt. Limited
ISBN: 9788132109051
Category : Social Science
Languages : en
Pages : 0
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Book Description
The book thus addresses the extant gap in scholarship in the field and includes a chapter on impact evaluation, which current scholarship has either ignored or footnoted. In addition, the book uses case studies from both the global south and the global north to attend to complex and multidisciplinary concerns with participation, power and empowerment. The author brings in postcolonial perspectives to demonstrate that the use of MCD approaches emerged in response to the growing problems of underdevelopment, and not necessarily to western development theories. Using simple language that is at the same time theoretically engaged, he opens up the field to scholars across a large number of disciplines.
Author: Jan Servaes
Publisher:
ISBN: 9788178297729
Category : Communication
Languages : en
Pages : 428
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Book Description
This book deals with the processes required to facilitate the sharing of knowledge and effect positive developmental change. It is contextual and based on dialogue. The stakeholders' participation also needs to be promoted. This is essential in order to understand of their perceptions, perspectives, values, attitudes and practices so that these can be incorporated into the design and implementation of development initiatives. The book, for the most part, follows the two-way horizontal model of communication, but also makes use of the...
Author: Jan Servaes
Publisher: Springer
ISBN: 9789811520136
Category : Social Science
Languages : en
Pages : 0
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Book Description
This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the question being addressed in this handbook is, is there a right communication strategy? Perspectives on sustainability, participation, and culture in communication have changed over time in line with the evolution of development approaches and trends, and in response to the need for effective applications of communication methods and tools to new issues and priorities. Divided into prominent themes comprising relevant chapters written by experts in the field and reviewed by renowned editors, the book addresses topics where communication and social change converge in both theory and praxis. Specific concerns and issues include food security, climate change, poverty reduction, health, equity and gender, sustainable development goals, and information and communication technologies (ICTs). The book shows how communication is essential at all levels of society. It helps readers understand the processes that underlie attitude change and decision-making and the work uses powerful models and methods to explain the processes that lead to sustainable development and social change. This is essential reading for academics and practitioners, students and policy makers alike.
Author: Chike Anyaegbunam
Publisher: Food & Agriculture Org.
ISBN: 9789251052518
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
This handbook sets out a step-by-step procedure for planning and conducting evaluation of communication programmes with communities in a participatory way, in order to design effective communication for development programmes and initiatives. It can be used as a reference guide for conducting participatory rural communication appraisal (PRCA) in the field as well as a training guide for capacity building. It actively involves people in the research process to ensure that communication for development programmes are effective and relevant to their needs and preferences.
