An Analysis of Cooperatives with Successful Marketing Strategies

An Analysis of Cooperatives with Successful Marketing Strategies PDF Author: Ann Gizela Stern
Publisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 446

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Competitive Strategy Analysis For Agricultural Marketing Cooperatives

Competitive Strategy Analysis For Agricultural Marketing Cooperatives PDF Author: Ronald W Cotterill
Publisher: CRC Press
ISBN: 0429700407
Category : Science
Languages : en
Pages : 245

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Book Description
This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

Marketing Fresh Fruits and Vegetables

Marketing Fresh Fruits and Vegetables PDF Author: Richard B. How
Publisher: Springer Science & Business Media
ISBN: 1461520312
Category : Technology & Engineering
Languages : en
Pages : 365

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This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate and interpret this information so that it provides an under standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance.

Bibliography of Agriculture

Bibliography of Agriculture PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1130

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Masters Theses in the Pure and Applied Sciences

Masters Theses in the Pure and Applied Sciences PDF Author: Wade H. Shafer
Publisher: Springer Science & Business Media
ISBN: 1461573912
Category : Science
Languages : en
Pages : 386

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Book Description
Masters Theses in the Pure and Applied Sciences was first conceived, published, and disseminated by the Center for Information and Numerical Data Analysis and Synthesis (CINDAS) * at Purdue University in 1957, starting its coverage of theses with the academic year 1955. Beginning with Volume 13, the printing and dissemination phases of the activity were transferred to University Microfilms/Xerox of Ann Arbor, Michigan, with the thougtit that such an arrangement would be more beneficial to the academic and general scientific and technical community. After five years of this joint undertaking we had concluded that it was in the interest of all con cerned if the printing and distribution of the volumes were handled by an interna tional publishing house to assure improved service and broader dissemination. Hence, starting with Volume 18, Masters Theses in the Pure and Applied Sciences has been disseminated on a worldwide basis by Plenum Publishing Cor poration of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 31 (thesis year 1986) a total of 11 ,480 theses titles trom 24 Canadian and 182 United States universities. We are sure that this broader base tor these titles reported will greatly enhance the value ot this important annual reterence work. While Volume 31 reports theses submitted in 1986, on occasion, certain univer sities do re port theses submitted in previousyears but not reported at the time.

Farmer Cooperatives

Farmer Cooperatives PDF Author:
Publisher:
ISBN:
Category : Agricultural cooperative credit associations
Languages : en
Pages : 298

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Cooperative Strategy

Cooperative Strategy PDF Author: Pierre Dussauge
Publisher: Wiley
ISBN: 9780471974925
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
Cooperative Strategy Competing Successfully through Strategic Alliances Pierre Dussauge and Bernard Garrette HEC-School of Management, France In recent years, such corporate giants as Boeing, Toyota, Nestlé, Philips, United Airlines, IBM, and Intel have increasingly turned to alliances in order to develop new products and technologies, enter new markets, and globalize their activities. Indeed, no one firm, however dominant, can beat the competition entirely on its own. Unfortunately, managers have found collaboration to be a difficult, and sometimes dangerous, strategy; they have often over-estimated the benefits of alliances while overlooking their pitfalls which only materialize over time. C.K. Prahalad notes in the foreword that "managers need a robust framework for navigating through these uncharted waters" and that "this book provides an invaluable source of ideas and practical guidance in their search". As the dynamics of the business landscape change and alliances become an increasingly used competitive weapon, Cooperative Strategy will enable managers to plan, implement and make the best use of strategic alliances. "This book significantly advances the literature on strategic alliances. The case studies are fresh and the insights they provide are powerful. This book is a must read for both managers and academics interested in cooperative strategies." Nitin Nohria, Professor of Business Administration, Harvard Business School "This book provides an excellent guide to the new skills needed in an environment where more and more managers must learn to collaborate in order to enhance the competitive position of their company. No-one can become a global leader alone." John M. Stopford, Professor of International Business, London Business School "The framework developed by Pierre Dussauge and Bernard Garrette provides new and valuable insights on the strategic and managerial issues raised by alliances, in particular when these alliances bring together companies that compete in the same industries. Indeed, getting former competitors to collaborate efficiently is a difficult endeavour; this book offers managers guidelines that will make this challenge less daunting." Jean-Luc Lagardère, CEO, Matra-Hachette "This excellent book provides insightful clarity on the various types of alliances and successfully explores the issues, pitfalls and traps which ensnare the misinformed. The examples are rich and the perspective truly global. In particular, it disentangles the more creative forms of 'co-opetition' between rival firms, and lays out the longer term outcomes of alliances. It is pragmatic and practical, bristling with concrete suggestions on how to make alliances successful." Bruce Simpson, Principal, McKinsey&Company

Competitive Strategy Analysis For Agricultural Marketing Cooperatives

Competitive Strategy Analysis For Agricultural Marketing Cooperatives PDF Author: Ronald W Cotterill
Publisher: CRC Press
ISBN: 0429720416
Category : Science
Languages : en
Pages : 247

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Book Description
This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

Rural Cooperative Publications

Rural Cooperative Publications PDF Author:
Publisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 52

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Cooperative Information Report

Cooperative Information Report PDF Author:
Publisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 56

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