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Author: Gary L Peters
Publisher: Routledge
ISBN: 0429970889
Category : Social Science
Languages : en
Pages : 241
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Book Description
Winescapes are unique agricultural landscapes that are shaped by the presence of vineyards, winemaking activities, and the wineries where wines are produced and stored. Where viticulture is successful it transforms the local landscape into a combination of agriculture, industry, and tourism. This book demystifies viticulture in a way that helps the reader understand the environmental and economic conditions necessary in the art and practice of wine making. Distinctive characteristics of the book include a detailed discussion of more than thirty grape cultivars, an overview of wine regions around the country, and a survey of wine publications and festivals. Peters discusses the major environmental conditions affecting viticulture, especially weather and climate, and outlines the special problems the industry faces from lack of capital, competition, and changing public tastes.
Author: Gary L Peters
Publisher: Routledge
ISBN: 0429970889
Category : Social Science
Languages : en
Pages : 241
Get Book Here
Book Description
Winescapes are unique agricultural landscapes that are shaped by the presence of vineyards, winemaking activities, and the wineries where wines are produced and stored. Where viticulture is successful it transforms the local landscape into a combination of agriculture, industry, and tourism. This book demystifies viticulture in a way that helps the reader understand the environmental and economic conditions necessary in the art and practice of wine making. Distinctive characteristics of the book include a detailed discussion of more than thirty grape cultivars, an overview of wine regions around the country, and a survey of wine publications and festivals. Peters discusses the major environmental conditions affecting viticulture, especially weather and climate, and outlines the special problems the industry faces from lack of capital, competition, and changing public tastes.
Author: Marianna Sigala
Publisher: Springer
ISBN: 3030004376
Category : Business & Economics
Languages : en
Pages : 644
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Book Description
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Author: José Luís Reis
Publisher: Springer Nature
ISBN: 9819715520
Category : Marketing
Languages : en
Pages : 862
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Book Description
Zusammenfassung: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies
Author: Carlos Costa
Publisher: Channel View Publications
ISBN: 184541411X
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
Written by leading international tourism researchers, this book examines the key trends in European tourism planning and organisation. It introduces a theoretical framework to tourism planning and organisation using a procedural and structural approach. It also identifies leading and emerging practices and offers a new vision for European tourism planning.
Author: Cristina Brito
Publisher: Cambridge Scholars Publishing
ISBN: 1527544176
Category : History
Languages : en
Pages : 324
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Book Description
This volume brings together perspectives from scholars of different scientific backgrounds endeavouring to understand and debate the interactions and relationships between humans, nonhuman species and natural ecosystems in order to overcome the classic human/environment dichotomy. Through discussions informed by the humanities, arts, social and natural sciences, the book deals with the way different disciplines approach this relationship. These diverse perspectives are compared to enable a cross-cutting analysis of human/nature interface throughout history. Changes forced by the utilization of resources and habitats, as well as climate changes are analysed and discussed, enhancing the importance of a multifaceted approach for a better understanding of the complexity of both the human/world relationship and diverse interspecies connections and impacts.
Author: Ray, Nilanjan
Publisher: IGI Global
ISBN: 1466651555
Category : Business & Economics
Languages : en
Pages : 509
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Book Description
The dynamic economic climate invites participants who are grounded in strategic financial management and infrastructure development. Thus, a lack of sufficient infrastructure, in both quality and quantity, often disqualifies developing countries from being key players in the global economy and influences other socioeconomic problems like unemployment, quality of work life, and quality of life. Handbook of Research on Strategic Business Infrastructure Development and Contemporary Issues in Finance discusses the efficiency of good infrastructure and its impact on socioeconomic growth and socioeconomic development in general and addresses contemporary aspects of the strategic financial management essential for accomplishing the objective of wealth maximization in today's challenging and competitive economy. This book is an essential research work for policy makers, government workers and NGO employees, as well as academicians and researchers in the fields of business, finance, marketing, management, accounting, MIS, public administration, economics, and law.
Author: Irén Annus
Publisher: JATEPress Kiadó
ISBN: 9633152666
Category : Foreign Language Study
Languages : en
Pages : 142
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Book Description
This volume is a collection of studies that analyze cultural encounters in Europe from multidisciplinary perspectives. The book faithfully reflects the research conducted at various departments within the Faculty of Arts and Letters at the University of Szeged, Hungary. The idea for the collection was conceived during a dissemination meeting for a four-year research project involving some of the authors known as Languages in a Network of European Excellence (LINEE), cofounded by the European Commission (FP6, contract 28388), whose generous support also made the publication of this volume possible—for which I would like to extend my gratitude here. Our contemporary world has been persuasively described in a wealth of literature as an era of postmodernity, characterized by a series of particular features, including the development of digital culture and mediation, an intricate interplay between globalization and localization, the compression of time and space, the rapid and constant movement of information and of people as well as the crossing of boundaries, both in symbolic and concrete terms (Lyotard, Harvey, and Appadurai [Modernity], among others). It has been depicted as a transitory period marked by a series of turns—linguistic, cultural and pictorial/visual (e.g. by Rorty, Jameson and Mitchell)—that have captured new mental frameworks for the comprehension of reality(-ies) and resultant principles and processes of knowledge production, also opening up avenues towards pluralism, the politics of identity and difference, and the centrality of issues concerning discourse, power and ideology (Calhoun, Gupta and Ferguson, Fairclough, etc.). Having investigated various aspects of globalization, Appadurai (“Disjuncture”) concluded that one way to understand this phenomenon is through the notion of cultural flows, a concept that captures the speed and dynamism with which particular cultural forms and practices may travel and gain recognition outside of the local cultures within which they appear. He proposed that these global cultural flows can best be explored through five imagined dimensions, often in disjunction with each other: ethnoscapes, mediascapes, technoscapes, financescapes and ideoscapes. Of these, the studies in this volume focus primarily on ethnoscapes and ideoscapes: the cultural flow that both the movement of people, be they students, tourists, immigrants or artists, and that of ideas, from subcultures to teaching paradigms, bring about and the representation of the various encounters these entail in language use, cultural production and identity constructions. This collection of studies tackles some of these issues as they appear in Europe, particularly within the boundaries of Hungary, where they have received particular attention after Hungary joined the European Union in 2004. Hungary’s accession introduced not only EU rules, norms and expectations to the country but also encouraged the flow of people, cultural exchange and cooperation within the EU in numerous ways, such as research projects and academic exchange programs (e.g. Tempus and Erasmus) and cultural projects, such as the European Capital of Culture award program. In the implementation of the various programs and broad cooperation upon which a united Europe may emerge, it is imperative to ensure communication; thus, language teaching and learning and the attainment of a particular level of proficiency have received particular attention within the EU. All this, in a broader context, can be regarded as part of the problematization tied to the word “European,” including the construction and meaning of a European identity, particularly in relation to other, such as national, regional and local, identities, while not being blind to other powerful factors, such as ethnicity, religion and gender, that also shape self-identities in compelling ways. The authors in this volume represent a multiplicity of academic fields, from linguistics and literary criticism to cultural anthropology and cultural studies. They share the characteristic of reaching across traditional methods and disciplines, thus typically applying an interdisciplinary approach in their investigations, all of which focus on the construction, mediation, outcome or impact of cultural encounters in a variety of contexts. Except for one, all of these studies explore particular aspects of contemporary issues and practices. As reflected in the subtitle of the volume, the papers have been organized around three major themes: language use, cultural interaction and identity construction. The first set of studies investigates the significance of language in the postmodern age. Globalization is often associated with tendencies towards standardization and homogenization (e.g. Featherstone), in the course of which “English is becoming the global language, and culture is becoming more and more dominated by American and Western European models” (Smith 14). In this context, issues such as the way in which English is used in the global community, the forms of power English may represent in particular local communities, or the washback effect this global role may have on emerging techniques used in the English as a Foreign Language (EFL) classroom, require further investigation.
Author: Michael Ripmeester
Publisher: Wilfrid Laurier Univ. Press
ISBN: 1554584051
Category : Cooking
Languages : en
Pages : 378
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Book Description
The World of Niagara Wine is a transdisciplinary exploration of the Niagara wine industry. In the first section, contributors explore the history and regulation of wine production as well as its contemporary economic significance. The second section focuses on the entrepreneurship behind and the promotion and marketing of Niagara wines. The third introduces readers to the science of grape growing, wine tasting, and wine production, and the final section examines the social and cultural ramifications of Niagara’s increasing reliance on grapes and wine as an economic motor for the region. The original research in this book celebrates and critiques the local wine industry and situates it in a complex web of Old World traditions and New World reliance on technology, science, and taste as well as global processes and local sociocultural reactions. Preface by Konrad Ejbich.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466665440
Category : Business & Economics
Languages : en
Pages : 1655
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Book Description
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Author: C Michael Hall
Publisher: Routledge
ISBN: 1135406774
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
