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Author: Jennifer L. Anderson
Publisher: Harvard University Press
ISBN: 0674067266
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Colonial Americans were enamored with the rich colors and silky surface of mahogany. As this exotic wood became fashionable, demand for it set in motion a dark, hidden story of human and environmental exploitation. Anderson traces the path from source to sale, revealing how prosperity and desire shaped not just people’s lives but the natural world.
Author: Jennifer L. Anderson
Publisher: Harvard University Press
ISBN: 0674067266
Category : Business & Economics
Languages : en
Pages : 421
Get Book Here
Book Description
Colonial Americans were enamored with the rich colors and silky surface of mahogany. As this exotic wood became fashionable, demand for it set in motion a dark, hidden story of human and environmental exploitation. Anderson traces the path from source to sale, revealing how prosperity and desire shaped not just people’s lives but the natural world.
Author: Arthur Asa Berger
Publisher: Cambridge Scholars Publishing
ISBN: 1527571394
Category : Social Science
Languages : en
Pages : 197
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Book Description
Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.
Author: Michael Silverstein
Publisher: Allen Lane
ISBN: 9781591840138
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
A guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several "New Luxury" companies.
Author: U. Okonkwo
Publisher: Springer
ISBN: 0230590888
Category : Business & Economics
Languages : en
Pages : 481
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Book Description
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Author:
Publisher: Assouline
ISBN: 9781614288954
Category :
Languages : en
Pages :
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Book Description
Author: Michael J. Silverstein
Publisher: Penguin
ISBN: 1440638861
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
Author: Chester Dawson
Publisher: John Wiley & Sons
ISBN: 0470828072
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota’s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph—and tragedy—behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.
Author: Pierre-Yves Donzé
Publisher: Springer
ISBN: 9811052360
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.
Author: Wided Batat
Publisher: Springer
ISBN: 3030016714
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK
Author: Sally Bayley
Publisher: Peter Lang
ISBN: 9781906165154
Category : American literature
Languages : en
Pages : 260
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Book Description
In this study of space and place, Sally Bayley examines the meaning of 'home' in American literature and culture. Moving from the nineteenth-century homestead of Emily Dickinson to the present-day reality of Bob Dylan, Bayley investigates the relationship of the domestic frontier to the wide-open spaces of the American outdoors. In contemporary America, she argues, the experience of home is increasingly isolated, leading to unsettling moments of domestic fallout. At the centre of the book is the exposed and often shifting domain of the domestic threshold: Emily Dickinson's doorstep, Edward Hopper's doors and windows, and Harper Lee's front porch. Bayley tracks these historically fragile territories through contemporary literature and film, including Cormac McCarthy's No Country For Old Men, Lars Von Trier's Dogville, and Andrew Dominik's The Assassination of Jesse James By The Coward Robert Ford - works that explore local, domestic territories as emblems of nation. The culturally potent sites of the american home - the hearth, porch, backyard, front lawn, bathroom, and basement - are positioned in relation to the more conflicted sites of the American motel and hotel.
