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Author: David E. Carter
Publisher: Hearst Communications
ISBN: 9780688164409
Category : Industrial design coordination
Languages : en
Pages : 0
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Book Description
American Corporate is the oldest and largest competition of its kind. The book "American Corporate Indentity 98" includes the work of more than 600 design firms from all over America -- all the work shown in the annual was chosen from more than 4,000 pieces which were entered into the most recent annual competition....The book has seven diverse categories: complete identity programs, logos, package design, letterheads, corporate identity manuals, environmental graphics and corporate brochures.
Author: David E. Carter
Publisher: Hearst Communications
ISBN: 9780688164409
Category : Industrial design coordination
Languages : en
Pages : 0
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Book Description
American Corporate is the oldest and largest competition of its kind. The book "American Corporate Indentity 98" includes the work of more than 600 design firms from all over America -- all the work shown in the annual was chosen from more than 4,000 pieces which were entered into the most recent annual competition....The book has seven diverse categories: complete identity programs, logos, package design, letterheads, corporate identity manuals, environmental graphics and corporate brochures.
Author: David E. Carter
Publisher: Watson-Guptill Publications
ISBN: 9780688179854
Category : Design
Languages : en
Pages : 324
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Book Description
The seventeenth edition of a highly respected resource, this volume displays the most exemplary corporate designs produced in the US over the past year, including logos, corporate identity programs, manuals, brochures, letterheads, packages, signage, and environmental graphics.
Author: David E. Carter
Publisher: Watson-Guptill Publications
ISBN: 9780688150563
Category : Art
Languages : en
Pages : 310
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Book Description
These sophisticated pages are a springboard of ideas for anyone needing, studying, or creating business-image identities. A survey of the best new work in corporate identity programs, from letterheads and logos to package design and signage.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 264
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Book Description
Author: Nancy Sharon Collins
Publisher: Chronicle Books
ISBN: 1648960049
Category : Crafts & Hobbies
Languages : en
Pages : 218
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Book Description
In this age of emails, texts, and instant messages, receiving a letter has become a rare treat. Engraved stationery can make a piece of correspondence, whether a short note, formal letter, or business card, even more special. Once an integral part of social life, the use of engraved stationery has become a lost art. In The Complete Engraver, author Nancy Sharon Collins brings this venerable craft to life—from the history and etiquette of engraved social stationery in America to its revival and promise of new visual possibilities. Illustrated with gorgeous, original specimens of social stationery, calling cards, and monograms, The Complete Engraver also includes an instructional section that walks the reader through the engraving process and the steps required to commission engraving work today.
Author: T C Melewar
Publisher: Routledge
ISBN: 1317950917
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.
Author: Shalini Shankar
Publisher: Duke University Press
ISBN: 0822375613
Category : Social Science
Languages : en
Pages : 199
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Book Description
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
Author: Susan Westcott Alessandri
Publisher: Routledge
ISBN: 1317452542
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
Author: David Langton
Publisher: John Wiley & Sons
ISBN: 111814368X
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.
Author: Michael B. Goodman
Publisher: SUNY Press
ISBN: 9780791437612
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication -- computers, digital media, interactive corporate television, faxes, e-mail, the Internet -- fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
