Author: Timothy P. Seward
Publisher: Entrepreneur Press
ISBN: 161308398X
Category : Business & Economics
Languages : en
Pages : 323
Book Description
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning
Ultimate Guide to Amazon Advertising
Author: Timothy P. Seward
Publisher: Entrepreneur Press
ISBN: 161308398X
Category : Business & Economics
Languages : en
Pages : 323
Book Description
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning
Publisher: Entrepreneur Press
ISBN: 161308398X
Category : Business & Economics
Languages : en
Pages : 323
Book Description
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning
The Affiliate Marketing Blueprint for Beginners
Author: Mahmoud sultan
Publisher: Mahmoud Sultan
ISBN:
Category : Business & Economics
Languages : en
Pages : 66
Book Description
Are you ready to take advantage of one of the most effective and simple ways to generate money from home in 2022 without having to hire thousands of people, acquire expensive items, or work on work hours that you despise? Are you fed up with your 9-5 grind and looking for a way out? Are you willing to put affiliate marketing to work for you and earn money while you sleep? Are you ready to discover how you may work from anywhere in the globe and earn money simply by connecting to the internet with your laptop? Would you like me to show you a new way to earn an extra $100, $500, or $1,000 every month by doing what you enjoy online? Even if you've never earned a penny online before, the Beginners Affiliate Marketing Blueprint has everything you need to establish a thriving internet marketing business and make money online. This free affiliate marketing book will walk you through the process of starting an affiliate marketing business like a pro. Within the affiliate program, you will learn how to: • Select the most appropriate affiliate products to market (you have to do it right) • Adopt the proper mindset in order to profit from affiliate marketing. • Join the top affiliate networks in the business. • How to Start an Affiliate Marketing Business for Free • Establish successful enterprises Locate conversion-oriented landing pages. • Use the best traffic networks to drive traffic to your services. • Keep track of your marketing activities and tally up the results. • Automate your affiliate marketing to make money while you sleep!
Publisher: Mahmoud Sultan
ISBN:
Category : Business & Economics
Languages : en
Pages : 66
Book Description
Are you ready to take advantage of one of the most effective and simple ways to generate money from home in 2022 without having to hire thousands of people, acquire expensive items, or work on work hours that you despise? Are you fed up with your 9-5 grind and looking for a way out? Are you willing to put affiliate marketing to work for you and earn money while you sleep? Are you ready to discover how you may work from anywhere in the globe and earn money simply by connecting to the internet with your laptop? Would you like me to show you a new way to earn an extra $100, $500, or $1,000 every month by doing what you enjoy online? Even if you've never earned a penny online before, the Beginners Affiliate Marketing Blueprint has everything you need to establish a thriving internet marketing business and make money online. This free affiliate marketing book will walk you through the process of starting an affiliate marketing business like a pro. Within the affiliate program, you will learn how to: • Select the most appropriate affiliate products to market (you have to do it right) • Adopt the proper mindset in order to profit from affiliate marketing. • Join the top affiliate networks in the business. • How to Start an Affiliate Marketing Business for Free • Establish successful enterprises Locate conversion-oriented landing pages. • Use the best traffic networks to drive traffic to your services. • Keep track of your marketing activities and tally up the results. • Automate your affiliate marketing to make money while you sleep!
D2C Growth Blueprint
Author: Rohit Uttamchandani
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 206
Book Description
There are thousands of D2C businesses today. Some scale, but the hard truth is that most don’t. That’s because there’s a lot that goes into building a D2C brand from the ground up and not all founders or prospective founders may have prior experience in this space. Hence, a lot of them, particularly early-stage, miss out on key things they should be doing, resulting in opportunity loss, costly mistakes and slower growth. In this book, or blueprint (which is what it truly is), you will get a roadmap that will guide you to do the right things with every aspect of building a D2C brand, across product, customer service, supply chain, logistics and growth strategies. Why this blueprint and not any other blog or information on the internet, you may wonder. Well, this blueprint is the brainchild of a growth consultant who has scaled multiple D2C brands from scratch. It distils out the key concepts and actions that would drive the maximum impact and is also structured in a way that would make it easy for any founder to understand and implement. Implementing this blueprint will help you push all the right buttons and accelerate growth instead of spending time and energy trying to reinvent the wheel and figure out what to do. So go ahead and get ready to supercharge your D2C growth today!
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 206
Book Description
There are thousands of D2C businesses today. Some scale, but the hard truth is that most don’t. That’s because there’s a lot that goes into building a D2C brand from the ground up and not all founders or prospective founders may have prior experience in this space. Hence, a lot of them, particularly early-stage, miss out on key things they should be doing, resulting in opportunity loss, costly mistakes and slower growth. In this book, or blueprint (which is what it truly is), you will get a roadmap that will guide you to do the right things with every aspect of building a D2C brand, across product, customer service, supply chain, logistics and growth strategies. Why this blueprint and not any other blog or information on the internet, you may wonder. Well, this blueprint is the brainchild of a growth consultant who has scaled multiple D2C brands from scratch. It distils out the key concepts and actions that would drive the maximum impact and is also structured in a way that would make it easy for any founder to understand and implement. Implementing this blueprint will help you push all the right buttons and accelerate growth instead of spending time and energy trying to reinvent the wheel and figure out what to do. So go ahead and get ready to supercharge your D2C growth today!
The Self-publishing Blueprint
Author: Daniel Willcocks
Publisher: Devil's Rock Publishing
ISBN: 1914021053
Category : Language Arts & Disciplines
Languages : en
Pages : 133
Book Description
Ready to self-publish your book? Got an idea for a story and have no idea where to start? Stuck somewhere in the inbetween? ‘The Self-publishing Blueprint’ is a complete guide to getting your book from idea to publication, and beyond. Whether you’ve been thinking of dipping your toes into the self-publishing waters, or you’re an author who has had traditional success and is now looking to publish your books yourself, this comprehensive guide will cover every fundamental step of the self-publishing process. How can I promise this? As the bestselling author of over 40+ titles across a number of pen names and genres since 2015, I’ve been there, done that, got the t-shirt. Now I’m handing the lessons down to you. Self-publishing can seem overwhelming. With this blueprint, you’ll understand every mile of the journey before you take your first step. In The Self-publishing Blueprint, you’ll learn: - Why it’s important to understand your definition of success - Understanding your genre before you start writing - The best ways to plan and research your book - How to actually reach ‘The end’ - The different types of editor, what they do, and where to find them - How to professionally layout your book - The best ways to successfully work with a cover designer - The ins and outs of professionally formatting your book - Your publishing options, and how to get your books online - The pros and cons of the ‘exclusive vs wide’ debate - Every step of the upload screens for publication - The fundamentals of author marketing, and selling your book to your ideal reader - The most important step to ensuring future author success Ready to finally turn that book idea from a dream into a reality? The Self-publishing Blueprint is your one-stop place to begin your journey.
Publisher: Devil's Rock Publishing
ISBN: 1914021053
Category : Language Arts & Disciplines
Languages : en
Pages : 133
Book Description
Ready to self-publish your book? Got an idea for a story and have no idea where to start? Stuck somewhere in the inbetween? ‘The Self-publishing Blueprint’ is a complete guide to getting your book from idea to publication, and beyond. Whether you’ve been thinking of dipping your toes into the self-publishing waters, or you’re an author who has had traditional success and is now looking to publish your books yourself, this comprehensive guide will cover every fundamental step of the self-publishing process. How can I promise this? As the bestselling author of over 40+ titles across a number of pen names and genres since 2015, I’ve been there, done that, got the t-shirt. Now I’m handing the lessons down to you. Self-publishing can seem overwhelming. With this blueprint, you’ll understand every mile of the journey before you take your first step. In The Self-publishing Blueprint, you’ll learn: - Why it’s important to understand your definition of success - Understanding your genre before you start writing - The best ways to plan and research your book - How to actually reach ‘The end’ - The different types of editor, what they do, and where to find them - How to professionally layout your book - The best ways to successfully work with a cover designer - The ins and outs of professionally formatting your book - Your publishing options, and how to get your books online - The pros and cons of the ‘exclusive vs wide’ debate - Every step of the upload screens for publication - The fundamentals of author marketing, and selling your book to your ideal reader - The most important step to ensuring future author success Ready to finally turn that book idea from a dream into a reality? The Self-publishing Blueprint is your one-stop place to begin your journey.
Amazon Marketing
Author: Jeff Walker
Publisher: Jeff Walker
ISBN: 3988658871
Category : Business & Economics
Languages : en
Pages : 112
Book Description
"Mastering Amazon Marketing: Your Complete Guide to Elevating Your Brand in the World's Largest Online Marketplace Ready to revolutionize your business on the global stage? 'Amazon Marketing Mastery' is your passport to unlocking unparalleled success on the world's largest e-commerce platform. This comprehensive eBook is a treasure trove of strategies, insights, and proven tactics to catapult your brand to new heights within the dynamic realm of Amazon marketing. What's Inside: Navigating the Amazon ecosystem from setup to advanced strategies Crafting irresistible product listings that convert browsers into buyers Leveraging the power of Amazon advertising for maximum visibility Harnessing the potential of Amazon SEO for top-ranking product pages Building and maintaining a stellar seller reputation for trust and authority Winning the Buy Box and staying ahead of the competition Understanding and optimizing Amazon Analytics for data-driven decisions Exclusive success stories from thriving Amazon marketers Why 'Amazon Marketing Mastery'? Authored by seasoned e-commerce and digital marketing experts Suitable for sellers of all levels, from beginners to experienced entrepreneurs Practical insights with actionable steps for immediate impact Unleash your brand's potential in the Amazon marketplace Exclusive Bonus Material:Subscribe now and receive downloadable templates, checklists, and resources to amplify your Amazon marketing success.ORDER NOW.
Publisher: Jeff Walker
ISBN: 3988658871
Category : Business & Economics
Languages : en
Pages : 112
Book Description
"Mastering Amazon Marketing: Your Complete Guide to Elevating Your Brand in the World's Largest Online Marketplace Ready to revolutionize your business on the global stage? 'Amazon Marketing Mastery' is your passport to unlocking unparalleled success on the world's largest e-commerce platform. This comprehensive eBook is a treasure trove of strategies, insights, and proven tactics to catapult your brand to new heights within the dynamic realm of Amazon marketing. What's Inside: Navigating the Amazon ecosystem from setup to advanced strategies Crafting irresistible product listings that convert browsers into buyers Leveraging the power of Amazon advertising for maximum visibility Harnessing the potential of Amazon SEO for top-ranking product pages Building and maintaining a stellar seller reputation for trust and authority Winning the Buy Box and staying ahead of the competition Understanding and optimizing Amazon Analytics for data-driven decisions Exclusive success stories from thriving Amazon marketers Why 'Amazon Marketing Mastery'? Authored by seasoned e-commerce and digital marketing experts Suitable for sellers of all levels, from beginners to experienced entrepreneurs Practical insights with actionable steps for immediate impact Unleash your brand's potential in the Amazon marketplace Exclusive Bonus Material:Subscribe now and receive downloadable templates, checklists, and resources to amplify your Amazon marketing success.ORDER NOW.
Self Publishing Blueprints
Author: Albert Griesmayr
Publisher: Scribando | Novelify
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 439
Book Description
Self-Publishing Blueprints is the ultimate success bundle for self-publishers! Created by self-publishing expert Albert Griesmayr, who has worked on projects resulting in more than 2 million copies sold worldwide, the bundle teaches business-oriented authors how to create book projects that bring long-lasting success! After reading Self-Publishing Blueprints you will be able to: ->Create a bestselling book that readers will love ->Understand what it takes to create successful book projects ->Design irresistible book offers relevant to target audiences ->Prepare a book launch in a highly effective way ->Focus on what truly matters when launching your new book ->Use the latest book marketing tactics for ultimate success ->Plug into systems that keep you up-to-date with the latest publishing developments ->Run Amazon advertising campaigns successfully ->Automate your book sales for long-term success ->Jettison tactics and recommendations that are simply not working ->Launch your book with 25-100 reviews and 250-1000 sales within the first 3 months And much, much more... The Self-Publishing Blueprints bundle includes the following three stand-alone books: Book Marketing Secrets: The 10 fundamental secrets for selling more books and creating a successful self-publishing career Bestseller: How to create a perennial bestseller that brings passive income 24/7 Book Sales Explosion: The 25 Best Tactics For Skyrocketing Your Book Sales Today *PLUS*: A unique introduction, and final words that include Albert’s most valuable publishing insight not communicated anywhere else! In addition, you get amazing bonus material including the one-page blueprints that Albert Griesmayr uses on his client's projects as he works with bestselling and award-winning publishing houses and authors, such as Patrick McKeown, James Kahn, Harvey Mackay, B.C. Schiller, Saleema Vellani, First Class Publishing, and many more – as well as: SEO For Books On Steroids: How To Increase Your Book Rankings On Amazon By Focusing On Conversion Rates As The Holy Grail Getting Book Reviews On Autopilot: The Best Way For Setting Up A System That Supports Automated Review Collection Get Your Book To Number 1: How To Create A Book Offer That Readers Can't Resist Simply put: Self Publishing Blueprints is all you need to have long-lasting book success! Buy SELF PUBLISHING BLUEPRINTS today to make your book an ULTIMATE SUCCESS! Note: Early Bird Pricing and exclusive surprise gift accessible within the book are available for a short period of time ONLY! Get your copy NOW!
Publisher: Scribando | Novelify
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 439
Book Description
Self-Publishing Blueprints is the ultimate success bundle for self-publishers! Created by self-publishing expert Albert Griesmayr, who has worked on projects resulting in more than 2 million copies sold worldwide, the bundle teaches business-oriented authors how to create book projects that bring long-lasting success! After reading Self-Publishing Blueprints you will be able to: ->Create a bestselling book that readers will love ->Understand what it takes to create successful book projects ->Design irresistible book offers relevant to target audiences ->Prepare a book launch in a highly effective way ->Focus on what truly matters when launching your new book ->Use the latest book marketing tactics for ultimate success ->Plug into systems that keep you up-to-date with the latest publishing developments ->Run Amazon advertising campaigns successfully ->Automate your book sales for long-term success ->Jettison tactics and recommendations that are simply not working ->Launch your book with 25-100 reviews and 250-1000 sales within the first 3 months And much, much more... The Self-Publishing Blueprints bundle includes the following three stand-alone books: Book Marketing Secrets: The 10 fundamental secrets for selling more books and creating a successful self-publishing career Bestseller: How to create a perennial bestseller that brings passive income 24/7 Book Sales Explosion: The 25 Best Tactics For Skyrocketing Your Book Sales Today *PLUS*: A unique introduction, and final words that include Albert’s most valuable publishing insight not communicated anywhere else! In addition, you get amazing bonus material including the one-page blueprints that Albert Griesmayr uses on his client's projects as he works with bestselling and award-winning publishing houses and authors, such as Patrick McKeown, James Kahn, Harvey Mackay, B.C. Schiller, Saleema Vellani, First Class Publishing, and many more – as well as: SEO For Books On Steroids: How To Increase Your Book Rankings On Amazon By Focusing On Conversion Rates As The Holy Grail Getting Book Reviews On Autopilot: The Best Way For Setting Up A System That Supports Automated Review Collection Get Your Book To Number 1: How To Create A Book Offer That Readers Can't Resist Simply put: Self Publishing Blueprints is all you need to have long-lasting book success! Buy SELF PUBLISHING BLUEPRINTS today to make your book an ULTIMATE SUCCESS! Note: Early Bird Pricing and exclusive surprise gift accessible within the book are available for a short period of time ONLY! Get your copy NOW!
Amazon Payday Secrets
Author: David Brock
Publisher: Scribl
ISBN: 1633482081
Category : Business & Economics
Languages : en
Pages : 23
Book Description
“Amazon Payday Secrets” will show you exactly what you need to do to become an affiliate with Amazon and to see your commissions grow. In fact, the more products you sell per month, the bigger your commission gets. Inside this e-book you'll get step-by-step instructions on how to sign up as an Amazon affiliate and the strategies you’ll need to use in order to see your profits start increasin...
Publisher: Scribl
ISBN: 1633482081
Category : Business & Economics
Languages : en
Pages : 23
Book Description
“Amazon Payday Secrets” will show you exactly what you need to do to become an affiliate with Amazon and to see your commissions grow. In fact, the more products you sell per month, the bigger your commission gets. Inside this e-book you'll get step-by-step instructions on how to sign up as an Amazon affiliate and the strategies you’ll need to use in order to see your profits start increasin...
Step-by-Step Publishing Guides
Author: Judy Penz Sheluk
Publisher: Superior Shores Press
ISBN: 1989495737
Category : Language Arts & Disciplines
Languages : en
Pages : 325
Book Description
Whether you’re an aspiring author, a traditionally published author considering a change, or merely curious, Step-by-Step Publishing Guides is a must-have reference book covering everything from business basics and publishing platforms to post-publication sales and marketing strategies. This two-volume box set includes Finding YOUR Path to Publication and Self-publishing: The Ins & Outs of Going Indie. Inside you’ll find an honest, unbiased look at the pros and cons of five publishing paths: traditional, independent, hybrid, self-publishing, and social publishing, as well as an in-depth look at self-publishing, all while guiding you through the process—one easy-to-understand step at a time.
Publisher: Superior Shores Press
ISBN: 1989495737
Category : Language Arts & Disciplines
Languages : en
Pages : 325
Book Description
Whether you’re an aspiring author, a traditionally published author considering a change, or merely curious, Step-by-Step Publishing Guides is a must-have reference book covering everything from business basics and publishing platforms to post-publication sales and marketing strategies. This two-volume box set includes Finding YOUR Path to Publication and Self-publishing: The Ins & Outs of Going Indie. Inside you’ll find an honest, unbiased look at the pros and cons of five publishing paths: traditional, independent, hybrid, self-publishing, and social publishing, as well as an in-depth look at self-publishing, all while guiding you through the process—one easy-to-understand step at a time.
The Customer Marketing Method
Author: Adam Curry
Publisher: Simon and Schuster
ISBN: 0743203577
Category : Business & Economics
Languages : en
Pages : 364
Book Description
Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid -- segmented as "Top," "Big," "Medium," and "Small" -- to help the reader visualize, analyze, and improve customer profitability. Success comes to those who follow this three-step Customer Marketing Strategy: (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid. Combining practical how-to directives with vital CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action. The final third of this practical, easy-to-read book is devoted to the Internet. Here Adam Curry introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms.
Publisher: Simon and Schuster
ISBN: 0743203577
Category : Business & Economics
Languages : en
Pages : 364
Book Description
Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid -- segmented as "Top," "Big," "Medium," and "Small" -- to help the reader visualize, analyze, and improve customer profitability. Success comes to those who follow this three-step Customer Marketing Strategy: (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid. Combining practical how-to directives with vital CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action. The final third of this practical, easy-to-read book is devoted to the Internet. Here Adam Curry introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms.
Ethical Marketing Through Data Governance Standards and Effective Technology
Author: Saluja, Shefali
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 349
Book Description
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 349
Book Description
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.