AMA Members and Marketing Services Directory PDF Download
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Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 556
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Book Description
Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 556
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Book Description
Author: American Marketing Association
Publisher:
ISBN:
Category :
Languages : en
Pages : 240
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Book Description
Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 586
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Author:
Publisher:
ISBN:
Category : Minority business enterprises
Languages : en
Pages : 16
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Author: John Philip Jones
Publisher: SAGE Publications
ISBN: 1452221863
Category : Business & Economics
Languages : en
Pages : 366
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"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." —Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York "John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising." —Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of What′s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library. How Advertising Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities and Myths Advertising Organizations and Publications
Author: United States. Department of Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 628
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 576
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Author:
Publisher:
ISBN:
Category : Newspapers
Languages : en
Pages : 1928
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 688
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Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 196
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