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Author: Christopher Vollmer
Publisher: McGraw Hill Professional
ISBN: 0071508295
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.
Author: Christopher Vollmer
Publisher: McGraw Hill Professional
ISBN: 0071508295
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.
Author: Sarah Jio
Publisher: Ballantine Books
ISBN: 1101885033
Category : Fiction
Languages : en
Pages : 289
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Book Description
A gripping novel about the kind of love that never lets go, and the heart’s capacity to remember, from the New York Times bestselling author of Blackberry Winter and The Violets of March Enjoying a romantic candlelit dinner with her fiancé, Ryan, at one of Seattle’s chicest restaurants, Kailey Crain can’t believe her good fortune: She has a great job as a journalist and is now engaged to a guy who is perfect in nearly every way. As she and Ryan leave the restaurant, Kailey spies a thin, bearded homeless man on the sidewalk. She approaches him to offer up her bag of leftovers, and is stunned when their eyes meet, then stricken to her very core: The man is the love of her life, Cade McAllister. When Kailey met Cade ten years ago, their attraction was immediate and intense—everything connected and felt right. But it all ended suddenly, leaving Kailey devastated. Now the poor soul on the street is a faded version of her former beloved: His weathered and weary face is as handsome as Kailey remembers, but his mind has suffered in the intervening years. Over the next few weeks, Kailey helps Cade begin to piece his life together, something she initially keeps from Ryan. As she revisits her long-ago relationship, Kailey realizes that she must decide exactly what—and whom—she wants. Alternating between the past and the present, Always is a beautifully unfolding exploration of a woman faced with an impossible choice, a woman who discovers what she’s willing to save and what she will sacrifice for true love. Praise for Always “[Sarah] Jio’s novel is a fantastic read that explores the world of lost love in a poignant and beautiful way, while still being light and easy to digest. The protagonist is one whom readers can relate to. . . . Jio’s tale also beautifully blends stories from both the past and the present. . . . It’s a great read and comes with high recommendations.”—RT Book Reviews “Jio’s newest novel explores intersections of past and present and the complexities of love. . . . [Kailey] must confront her own past as she tries to figure out what she really wants. . . . Fans of Jio’s work will still find her signature emotional depth.”—Publishers Weekly “A heartwarming story of personal growth and the power of nostalgia . . . Fans of Elin Hilderbrand and Emily Giffin should enjoy this warm and compassionate novel.”—Booklist “Perfect for fireside reading.”—PopSugar
Author: Rory Cellan-Jones
Publisher: Bloomsbury Publishing
ISBN: 147299227X
Category : Computers
Languages : en
Pages : 305
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Book Description
'Delightfully insightful and intensely readable [...] There is an energy and drama to Rory's writing which nonetheless leaves space for us, the reader, to make up our minds' - Stephen Fry The inside story of how tech became personal and pernicious, from the BBC's technology correspondent. We live at a time when billions have access to unbelievably powerful technology. The most extraordinary tool that has been invented in the last century, the smartphone, is forcing radical changes in the way we live and work - and unlike previous technologies it is in the hands of just about everyone. Coupled with the rise of social media, this has ushered in a new era of deeply personal technology, where individuals now have the ability to work, create and communicate on their own terms, rather than wait for permission from giant corporations or governments. At least that is the optimistic view. This book takes readers on an entertaining ride through this turbulent era, as related by an author with a ringside seat to the key moments of the technology revolution. We remember the excitement and wonder that came with the arrival of Apple's iPhone with all the promise it offered. We see tech empires rise and fall as these devices send shockwaves through every industry and leave the corporate titans of the analogue era floundering in their wake. We see that early utopianism about the potential of the mobile social revolution to transform society for the better fade, as criminals, bullies and predators poison the well of social media. And we hear from those at the forefront of the tech revolution, including Stephen Hawking, Elon Musk, Tim Berners-Lee, Martha Lane-Fox and Jimmy Wales, to gain their unique insights and predictions for what may be to come. Always On immerses the reader in the most important story of our times - the dramatic impact of hyperconnectivity, the smartphone and social media on everything from our democracy to our employment and our health. The final section of the book draws on the author's own personal experience with technology and medicine, considering how COVID-19 made us look again to computing in our battle to confront the greatest challenge of modern times.
Author: Carol Levine
Publisher:
ISBN:
Category : Family & Relationships
Languages : en
Pages : 304
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Book Description
This substantially updated book presents an intimate look at the world of family caregiving through compelling narratives by caregivers that capture the intensity of the caregiving experience, while chapters by noted health care professionals analyze the impact of caregiving, urge more professional advocacy on behalf of caregivers, and offer insightful suggestions for building partnerships for change and fostering improvement.
Author: Justin A. Reynolds
Publisher: HarperCollins
ISBN: 0062748394
Category : Young Adult Fiction
Languages : en
Pages : 389
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Book Description
“One of the best love stories I’ve ever read.” —Angie Thomas, #1 New York Times bestselling author of The Hate U Give “Read this one, reread it, and then hug it to your chest.” —Becky Albertalli, #1 New York Times bestselling author of Simon vs. the Homo Sapiens Agenda Debut author Justin A. Reynolds delivers a hilarious and heartfelt novel about the choices we make, the people we choose, and the moments that make a life worth reliving. Perfect for fans of Nicola Yoon and John Green. When Jack and Kate meet at a party, bonding until sunrise over their mutual love of Froot Loops and their favorite flicks, Jack knows he’s falling—hard. Soon she’s meeting his best friends, Jillian and Franny, and Kate wins them over as easily as she did Jack. But then Kate dies. And their story should end there. Yet Kate’s death sends Jack back to the beginning, the moment they first meet, and Kate’s there again. Healthy, happy, and charming as ever. Jack isn’t sure if he’s losing his mind. Still, if he has a chance to prevent Kate’s death, he’ll take it. Even if that means believing in time travel. However, Jack will learn that his actions are not without consequences. And when one choice turns deadly for someone else close to him, he has to figure out what he’s willing to do to save the people he loves.
Author: Susan May Warren
Publisher: NavPress
ISBN: 1496403525
Category : Fiction
Languages : en
Pages : 399
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Book Description
After a failed dig in Honduras, aspiring archaeologist Casper Christiansen heads home to Minnesota to face his unresolved feelings for Raina Beaumont, the woman of his dreams. But when he arrives unannounced on her doorstep, he receives the shock of a lifetime: Raina is pregnant with someone else’s baby. Heartbroken, especially when he discovers the identity of the baby’s father, Casper tables his dreams and determines to be dependable for once, helping his older brother, Darek, prepare the family resort for its grand reopening. Casper longs to be the hero of at least one family story, but a never-ending Deep Haven winter and costly repairs threaten their efforts—and the future of the resort. Worse, one of Casper’s new jobs constantly brings him into contact with Raina, whom he can’t seem to forget. A tentative friendship begins to heal fresh wounds, but can they possibly overcome past mistakes and current choices to discover a future together?
Author: Lori Copeland
Publisher: Zondervan
ISBN: 0310540607
Category : Fiction
Languages : en
Pages : 338
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Book Description
Very few things distract Katie Addison when she’s on a mission, whether it’s opening her home to abused women, rehabilitating injured horses, or helping tall, gorgeous Warren Tate mend his broken heart. But when financial difficulties pile up for her, Katie hesitantly admits she herself may need help.Since his fiancé left him, Warren is done with women—especially independent women, which he’d guess describes Katie Addison to a tee. Reluctantly he agrees to help Katie with her financial troubles. But when his budget doesn’t include Katie’s daily lattes, Warren realizes he may have a challenging client on his hands.Meanwhile, Sheriff Ben O'Keefe can’t seem to get Katie’s attention. Everyone in town knows he has had a longstanding crush on her. But to Katie, Ben is just Ben. When mysterious events turn Katie to him for help, is it the chance Ben has been waiting for?
Author: Caron Levis
Publisher: Simon and Schuster
ISBN: 1481426400
Category : Fiction
Languages : en
Pages : 40
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Book Description
Based on the real-life Gus and Ida of New York's Central Park Zoo, this is the story of a polar bear who grieves over the loss of his companion.
Author: Emma Dodd
Publisher: Templar
ISBN: 076367544X
Category : Juvenile Fiction
Languages : en
Pages : 25
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Book Description
One little elephant learns that a parent’s love is unconditional. There is always love between parent and child, which is the heartwarming message in an exquisite new title from Emma Dodd. Featuring stunning illustrations of an elephant family and with interior pages embellished with foil, this makes a handsome addition to any nursery bookshelf.
Author: Jody Hedlund
Publisher: Baker Books
ISBN: 1441231242
Category : Fiction
Languages : en
Pages : 341
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Book Description
A Riveting Look at the Orphan Train from Historical Novelist Jody Hedlund When a financial crisis in 1850s New York leaves three orphaned sisters nearly destitute, the oldest, Elise Neumann, knows she must take action. She's had experience as a seamstress, and the New York Children's Aid Society has established a special service: placing out seamstresses and trade girls. Even though Elise doesn't want to leave her sisters for a job in Illinois, she realizes this may be their last chance. The son of one of New York City's wealthiest entrepreneurs, Thornton Quincy faces a dilemma. His father is dying, and in order to decide which of his sons will inherit everything, he is requiring them to do two things in six months: build a sustainable town along the Illinois Central Railroad, and get married. Thornton is tired of standing in his twin brother's shadow and is determined to win his father's challenge. He doesn't plan on meeting a feisty young woman on his way west, though.
