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All Business is Show Business

All Business is Show Business PDF Author: Scott McKain
Publisher: Thomas Nelson Publishers
ISBN: 9781558539747
Category : Business & Economics
Languages : en
Pages : 215

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Book Description
Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. This guide shows how to create an atmosphere and experience that will make clients want a repeat performance.