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Author: Scott McKain
Publisher: Thomas Nelson Publishers
ISBN: 9781558539747
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. This guide shows how to create an atmosphere and experience that will make clients want a repeat performance.
Author: Scott McKain
Publisher: Thomas Nelson Publishers
ISBN: 9781558539747
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. This guide shows how to create an atmosphere and experience that will make clients want a repeat performance.
Author: Gregory Bernstein
Publisher: CRC Press
ISBN: 1317680510
Category : Art
Languages : en
Pages : 328
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Book Description
Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life. Whether you want to direct, produce, write, edit, photograph or act in movies, this book covers how to find work in your chosen field and examines the key provisions in employment agreements for creative personnel. If you want to make films independently, you’ll find advice on where to look for financing, what kinds of deals might be made in the course of production, and important information on insurance, releases, and licenses. Other topics covered include: Hollywood’s growth and the current conglomerates that own most of the media How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects, manage production, seek out independent films, and engage in marketing and distribution The kinds of revenues studios earn and how they account for these revenues How television networks and new media-delivery companies like Netflix operate and where the digital revolution might take those who will one day work in the film and TV business As an award- winning screenwriter and entertainment attorney, Gregory Bernstein give us an inside look at the business of entertainment. He proves that knowing what is behind filmmaking is just as important as the film itself.
Author: Tsufit
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: David L. Rogers
Publisher: FT Press
ISBN: 0132704072
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.
Author: Donald S. Passman
Publisher: Simon and Schuster
ISBN: 0743293185
Category : Copyright
Languages : en
Pages : 465
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Book Description
A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.
Author: Alan Young
Publisher: Bearmanor Media
ISBN: 9781593930530
Category : Biography & Autobiography
Languages : en
Pages : 108
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Book Description
You've heard Wilbur speak about Mr. Ed. Now read what Alan Young has to say about: CHAPTER ONE Radio - the simple life! (Paul Whiteman, Tallulah Bankhead, Zero Mostel, Eddie Cantor, Jo Stafford) CHAPTER TWO HOLLYWOOD The breeding ground of character - and characters. ("Androcles and the Lion," Jim Backus, George Bernard Shaw, Victor Mature) CHAPTER THREE HOLLYWOOD PARTIES (Atwater Kent, Maggie Ettinger, "Margie," Louella Parsons, Jack Benny, Mary Livingston, George Burns, Ozzie & Harriett, Edgar Bergen, Orson Welles, Rita Hayworth, Red Skelton) CHAPTER FOUR Hollywood Hotchpotch (Extras & Agents) CHAPTER FIVE Watch them - they're teaching you! (Peter Lorre, Clifton Webb, Jane Russell, Gower Champion, Jeannie Mahoney, Audrey Totter) CHAPTER SIX The good old days, or Have I been around that long? (Mickey Rooney, Jane Powell, Elizabeth Taylor, Roddy McDowell, Jeanne Craine, Bob Hope, Jack Benny, Fibber McGee. Red Skelton, Sonja Henie, Dinah Shore, Bing Crosby) CHAPTER SEVEN TELEVISION The box they put radio into (Fred Allen, James Gleason, Chester, Chester Clute, Wally Ford) CHAPTER EIGHT ON STAGE PLEASE! (John Charles Thomas, Ben Blue, Joe Besser) CHAPTER NINE THE TIME MACHIINE (George Pal, Tom Thumb, H.G. Welles) EPILOGUE It was easier then
Author: Adam Cates
Publisher: Createspace Independent Publishing Platform
ISBN: 9781499236415
Category : Performing arts
Languages : en
Pages : 0
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Book Description
'THE BUSINESS OF SHOW: A Guide to the Entertainment Business for the Performing Artist' contains vital information for the career-driven performer venturing down the professional path. More than 90 successful actors, singers, dancers, directors, choreographers, artistic directors, producers, agents, and casting directors contribute current insightful facts about working in today's entertainment industry. A wealth of topics-marketing, networking, type, strategy, auditions, education, where the work is, rejection, contract negotiations, rehearsal protocol, understudies, unions, agents, managers, tax deductions, professional conduct, survival jobs, career longevity, career transition, and much more-are made accessible through humor, real stories, and to-the-point advice. With a fresh and honest focus, THE BUSINESS OF SHOW will prepare you to pursue your dreams of working in "the biz" with passion and, more than ever, a comprehensive understanding of the business side.
Author: Scott Stratten
Publisher: John Wiley & Sons
ISBN: 1118315227
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.
Author: Kate Lanz
Publisher: Springer Nature
ISBN: 3030221539
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
The power of gender difference, not gender equality, is a secret source for success. Some smart businesses are starting to wake up to this fact. This book explores why and how. Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it. Modern research shows that there are gender-based differences in the brain – it’s just not as simple as a binary between a ‘male brain’ and ‘female brain’. In fact, our brains are like a mosaic where many of the tiles are available in thousands of shades on a spectrum between pink and blue. The problem is that our workplaces tend to be governed by structures, processes and cultures that are practically pure blue. All the brains in the business that are elsewhere on the spectrum cannot thrive as they might, so sources of productivity, creativity and agility go untapped. Anyone who manages people needs to understand how the brain works and the impact it has on how people work together as teams. Anyone who wants to unlock the talent and productivity of all of their people needs to understand how recent findings around male- and female-type brains should shape the way they manage. Leading applied neuroscientists and international corporate coaches Kate Lanz and Paul Brown show you why and how to access all the brains in your business.
Author: Judith B Harrington
Publisher: Simon and Schuster
ISBN: 1605503150
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
The Everything Start Your Own Business Book, 2nd Edition has everything you need to start your own business-and keep it running in the black. Completely updated and expertly revised by successful businesswoman Judith B. Harrington, this one-stop resource contains new information on: Online business strategy Critical professional associations and organizations Regulatory pitfalls Competitive concepts such as leased employees Being your own boss, head cook, and bottle washer isn't easy-one in three new businesses fail the first year. With this straightforward, no-nonsense reference book, you can make sure your business succeeds. Whether you need help formulating a business plan, finding financing, or running the business once it's off the ground, you'll find it all in The Everything Start Your Own Business Book, 2nd Edition.
