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Author: Benson, S.H., Ltd
Publisher:
ISBN:
Category :
Languages : en
Pages : 40
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Book Description
Author: Benson, S.H., Ltd
Publisher:
ISBN:
Category :
Languages : en
Pages : 40
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Book Description
Author: Brian Sibley
Publisher:
ISBN: 9780851124001
Category : Advertising
Languages : en
Pages : 221
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Book Description
Author: Jim Davies
Publisher: Guinness Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.
Author: Source Wikipedia
Publisher: University-Press.org
ISBN: 9781230561158
Category :
Languages : en
Pages : 34
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Book Description
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 33. Chapters: Anheuser-Busch advertising, Guinness advertising, NoitulovE, Old Lions, Good Doctor, Real Men of Genius, Budweiser Clydesdales, Anticipation, Michael Power, Good things come to those who wait, Reassuringly Expensive, Here Comes the King, The Most Interesting Man in the World, Bud Bowl, Guinness Storehouse, I Am Canadian, Beverage coaster, Budweiser Frogs, Spuds MacKenzie, Surfer, Leeuwenhosen, Swedish Bikini Team, Dreamer, Whassup?, Swimblack, Hamm's Beer bear, Alex the Dog, Mustang, Beer koozie, Budweiser girl, Alcohol advertising in Thailand, Breweriana, Fridge, Harmon R. Whittle, Guinness Brewmasters, Bet on Black. Excerpt: Guinness ( -is) is a popular Irish dry stout that originated in the brewery of Arthur Guinness (1725-1803) at St. James's Gate, Dublin. Guinness is directly descended from the porter style that originated in London in the early 18th century and is one of the most successful beer brands worldwide. A distinctive feature is the burnt flavour which is derived from the use of roasted unmalted barley (though this is a relatively modern development since it did not become a part of the grist until well into the 20th century). For many years a portion of aged brew was blended with freshly brewed product to give a sharp lactic flavour (which was a characteristic of the original Porter). Although the palate of Guinness still features a characteristic "tang," the company has refused to confirm whether this type of blending still occurs. The thick creamy head is the result of the beer being mixed with nitrogen when being poured. It is popular with Irish people both in Ireland and abroad and, in spite of a decline in consumption since 2001, is still the best-selling alcoholic drink in Ireland where Guinness & Co. makes almost 2 billion annually. The company had its headquarters in London from 1932...
Author: David Hughes
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 28
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Book Description
Author: Micael Dahlen
Publisher: John Wiley & Sons
ISBN: 0470319925
Category : Business & Economics
Languages : en
Pages : 613
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Book Description
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Author: Sean Brierley
Publisher: Routledge
ISBN: 113484283X
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources
Author: Martyn Cornell
Publisher: The History Press
ISBN: 0752475940
Category : History
Languages : en
Pages : 235
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Book Description
Amber, Gold & Black is the most comprehensive history of British beer in all its variety ever written. Learn all there is to know about the history of the beers Britons have brewed and enjoyed down the centuries: Bitter, Porter, Mild and Stout, IPA, Brown Ale, Burton Ale and Old Ale, Barley Wine and Stingo, Golden Ale, Gale Ale, Honey Ale, White Beer, Heather Ale and Mum. This is a celebration of the depths of our beery heritage, a look at the roots of the styles we enjoy today, as well as those ales and beers we have lost, and a study of how the liquids that fill our beer glasses, amber gold and black, developed over the years. Whatever your knowledge of beer, from beginner to buff, Amber, Gold & Black will tell you things you never knew before about Britain's favourite drink.
Author: Chris Hackley
Publisher: SAGE
ISBN: 9780761941545
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
Author: David Hughes
Publisher: Phimboy
ISBN: 9780955371301
Category : Alcoholic beverages
Languages : en
Pages : 312
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Book Description
