Author:
Publisher: DIANE Publishing
ISBN: 1428952772
Category :
Languages : en
Pages : 74
Book Description
Alcohol Marketing and Advertising: A Federal Trade Commission Report to Congress
Author:
Publisher: DIANE Publishing
ISBN: 1428952772
Category :
Languages : en
Pages : 74
Book Description
Publisher: DIANE Publishing
ISBN: 1428952772
Category :
Languages : en
Pages : 74
Book Description
Alcohol Marketing And Advertising
Author: Janet M. Evans
Publisher:
ISBN: 9780756742607
Category : Business & Economics
Languages : en
Pages : 68
Book Description
The Fed. Trade Comm. (FTC) studied the impact of underage consumers of ads for new flavored malt beverages (FMB), and whether the beverage alcohol industry has implemented the recommendations contained in the FTC's 1999 report to Congress regarding alcohol industry self-regulation. This report sets forth the FTC's findings on these subjects. It indicates that adults appear to be the intended target of FMB marketing, and that the products have established a niche in the adult market. The investigation found no evidence of targeting underage consumers in the FMB market.
Publisher:
ISBN: 9780756742607
Category : Business & Economics
Languages : en
Pages : 68
Book Description
The Fed. Trade Comm. (FTC) studied the impact of underage consumers of ads for new flavored malt beverages (FMB), and whether the beverage alcohol industry has implemented the recommendations contained in the FTC's 1999 report to Congress regarding alcohol industry self-regulation. This report sets forth the FTC's findings on these subjects. It indicates that adults appear to be the intended target of FMB marketing, and that the products have established a niche in the adult market. The investigation found no evidence of targeting underage consumers in the FMB market.
Alcohol Marketing and Advertising
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
Book Description
Baker, Hilary
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 15
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 15
Book Description
Federal Trade Commission Report to Congress for ... Pursuant to the Federal Cigarette Labeling and Advertising Act
Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 64
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 64
Book Description
Beer and Wine Advertising: Impact of Electronic Media
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 648
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 648
Book Description
Beer and Wine Advertising
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 654
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 654
Book Description
Liquor Advertising
Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 236
Book Description
Considers legislation to ban advertisements of alcoholic beverages in interstate media.
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 236
Book Description
Considers legislation to ban advertisements of alcoholic beverages in interstate media.
Marketing and Advertising Regulation
Author: Patrick E. Murphy
Publisher: University of Notre Dame Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 504
Book Description
Based upon a national symposium held at the U. of Notre Dame in May, 1989. From legal, business, consumer, and academic perspectives, these studies examine the FTC's role as the chief regulator of marketing practices and its contributions to public policy. No subject index. Annotation copyrighted by Book News, Inc., Portland, OR
Publisher: University of Notre Dame Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 504
Book Description
Based upon a national symposium held at the U. of Notre Dame in May, 1989. From legal, business, consumer, and academic perspectives, these studies examine the FTC's role as the chief regulator of marketing practices and its contributions to public policy. No subject index. Annotation copyrighted by Book News, Inc., Portland, OR
Reducing Underage Drinking
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309089352
Category : Medical
Languages : en
Pages : 761
Book Description
Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Publisher: National Academies Press
ISBN: 0309089352
Category : Medical
Languages : en
Pages : 761
Book Description
Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.