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Author: Khara Plicanic
Publisher: Pearson Education
ISBN: 0321928822
Category : Computers
Languages : en
Pages : 217
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Book Description
Fresh, clean, and SIMPLE. Album Moxie makes designing photo albums a breeze. For a lot of photographers, album design is synonymous with headache. The hours (and hours!) spent designing are usually followed by weeks (or even months) of revisions, making for a painful experience for everyone involved. But it doesn't have to be that way! This book will show you how to combine the right tools with a simple strategy, making it possible (even easy) to design basic albums in seconds, and custom wedding or portrait albums in an hour-or less. By the time you finish the book, you'll have a beautiful, finished design that's ready to be ordered! Overhauling the entire approach to traditional album design and marketing, Album Moxie shows how albums can be as good for your workflow as they are for your bottom line-all while adding value for your clients. This fun, spunky, and no-nonsense book: Provides a simplified approach for photographers looking to create and market wedding and portrait albums Walks through the entire album process, from choosing a vendor to exporting production-ready files Guides readers step by step through the design, retouching, and exporting of an actual 20-page album Covers all the necessary tools, including the basics of the one tool that design professionals know and love-Adobe InDesign
Author: Khara Plicanic
Publisher: Pearson Education
ISBN: 0321928822
Category : Computers
Languages : en
Pages : 217
Get Book Here
Book Description
Fresh, clean, and SIMPLE. Album Moxie makes designing photo albums a breeze. For a lot of photographers, album design is synonymous with headache. The hours (and hours!) spent designing are usually followed by weeks (or even months) of revisions, making for a painful experience for everyone involved. But it doesn't have to be that way! This book will show you how to combine the right tools with a simple strategy, making it possible (even easy) to design basic albums in seconds, and custom wedding or portrait albums in an hour-or less. By the time you finish the book, you'll have a beautiful, finished design that's ready to be ordered! Overhauling the entire approach to traditional album design and marketing, Album Moxie shows how albums can be as good for your workflow as they are for your bottom line-all while adding value for your clients. This fun, spunky, and no-nonsense book: Provides a simplified approach for photographers looking to create and market wedding and portrait albums Walks through the entire album process, from choosing a vendor to exporting production-ready files Guides readers step by step through the design, retouching, and exporting of an actual 20-page album Covers all the necessary tools, including the basics of the one tool that design professionals know and love-Adobe InDesign
Author: Alicia Caine
Publisher: Peachpit Press
ISBN: 0134181697
Category : Photography
Languages : en
Pages : 348
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Book Description
In this practical guide, photography pricing guru Alicia Caine takes the anxiety and drudgery out of the pricing process for portrait and wedding photographers, showing how to keep the process as simple and painless as possible. Alicia starts by breaking down such daunting topics as managing your budget and expenses and determining how much work you can take on, and then explains the importance of understanding what your client wants and researching the marketplace. She shows how to reverse-engineer your pricing, create a pricing sheet, and present your pricing to your clients. Focusing mainly on portrait pricing, she also explores how to achieve consistent pricing across your photography services, with a chapter on specialty sessions that covers the particularities of pricing weddings and mini sessions. Along the way, you’ll encounter nearly 20 worksheets designed to help you move from learning the necessary steps and tasks to actual implementation, a key obstacle for many photographers. As an added bonus, Alicia provides an “Expert’s Guide” on how to get paid what you’re worth based on your expertise in a particular niche, which can potentially increase your value in the marketplace. In this special section, you’ll learn how positioning yourself as an authority on a particular topic can help you bring in more potential clients. Features the friendly, approachable voice of photography pricing expert Alicia Caine, whose mentoring and coaching have endeared her to thousands of photographers. Includes worksheets and a gross earning calculator (also available via download) to help you with key steps in the process, covering such topics as how to determine your hourly value, how to think about and set up collections and specialty products, how to figure out your costs of goods sold, and much more. Incorporates lightness, fun, and compassion to help photographers more easily approach the challenging and often mundane topic of pricing.
Author: Eric Sheinkop
Publisher: Springer
ISBN: 1137582022
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.
Author:
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Category : Prisoners
Languages : en
Pages : 270
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Book Description
Author:
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Category :
Languages : en
Pages : 84
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Halsey Clark
Publisher: Dell Publishing Company
ISBN: 9780440018407
Category : Fiction
Languages : en
Pages : 340
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Book Description
Author: Mike Johnson
Publisher: AuthorHouse
ISBN: 1438987684
Category : Biography & Autobiography
Languages : en
Pages : 310
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Book Description
A boyhood buddy tried flipping himself into a beanbag chair, became a quadriplegic - and a highly esteemed teacher. June dueled cancer three times - and pointedly told the author never to forget her. Joel was a pubescent blowhard who became a helping hand to many before battling health crises. Pat was a homecoming queen, became a hospice nurse and overcame ambivalence about attending reunions before taking on cancer. During teen years Chris seemed the most self-assured but later revealed she had been "in a fog." DeeDee's husband, an MS victim, urged her to put him in a nursing home to ease her burden. She refused. This loveliest of widows kept on living and loving - and at age 59 still could do cartwheels. Fran proved unstoppable during a daunting journey from college mascot to career success. Poh Hong put aside doubts by family and friends and flew half way around the world to attend a reunion. John was a college football player, became a minister, accepted strangers into his prayer circle and dealt with his own heartaches. Then there was Jim who persuaded the author to attend his first reunion - and later showed remarkable mettle amid dire circumstances. Reunions can be powerful. High school, college and graduate school class reunions as well as one-on-one reconnections in distant locations can whisper strong messages, teach lasting lessons, and tell us much about the resilience of the human spirit.
Author: Moses Avalon
Publisher: Hal Leonard Corporation
ISBN: 9780879306366
Category : Music
Languages : en
Pages : 324
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Book Description
In this musician's guide, the author of "Confessions of a Record Producer" presents the inside story on how to decipher music recording contracts and sheds light on complex industry issues, such as music distribution on the Internet. Illustrations.
Author:
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Category : Sangamon County (Ill.)
Languages : en
Pages : 882
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Book Description
Author: Jennifer Mathieu
Publisher: Roaring Brook Press
ISBN: 1626726345
Category : Young Adult Fiction
Languages : en
Pages : 337
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Book Description
Now a Netflix Original Film directed by Amy Poehler. "Sweet, funny, and fierce. Read this and then join the fight."—Amy Poehler An unlikely teenager starts a feminist revolution at a small-town Texas high school in this novel from Jennifer Mathieu, author of Down Came the Rain and The Truth About Alice. Vivian Carter is fed up. Fed up with an administration at her high school that thinks the football team can do no wrong. Fed up with sexist dress codes, hallway harassment, and gross comments from guys during class. But most of all, Viv Carter is fed up with always following the rules. Viv's mom was a tough-as-nails, punk rock Riot Grrrl in the '90s, and now Viv takes a page from her mother's past and creates a feminist zine that she distributes anonymously to her classmates. She's just blowing off steam, but other girls respond. As Viv forges friendships with other young women across the divides of cliques and popularity rankings, she realizes that what she has started is nothing short of a girl revolution. Moxie girls fight back!
