Author: Dr Sumeet Suseelan
Publisher: Notion Press
ISBN: 9781646507023
Category : Technology & Engineering
Languages : en
Pages : 326
Book Description
This book "Airline Airport and Tourism Management " is a complete guide and covers all aspects from travel documents to tourism industry. It is designed to assist students enrolled in a formal course of instruction, as well as the individual who is studying on his or her own. Aviation is one of the world fastest growing sectors; its revenue generation, passenger load, economic benefits, growth forecast, aviation management, IATA, security checks and tourism are the major highlights in this book. New and updated material throughout the text, presenting both national and global perspective along with case studies and practical safety measures will undoubtedly ensure readers acquire knowledge on the effective methods and the basic principles involved in implementing a security system currently in use at airports worldwide. "Introduction to Travel and Airline Industry," helps prepare practitioners to enter the industry and helps seasoned professionals prepare for new threats and prevent new tragedies. This student-friendly book also covers discussion questions at the end of each chapter and abbreviations list to facilitate quick and easy learning.
Airline Airport & Tourism Management
Author: Dr Sumeet Suseelan
Publisher: Notion Press
ISBN: 9781646507023
Category : Technology & Engineering
Languages : en
Pages : 326
Book Description
This book "Airline Airport and Tourism Management " is a complete guide and covers all aspects from travel documents to tourism industry. It is designed to assist students enrolled in a formal course of instruction, as well as the individual who is studying on his or her own. Aviation is one of the world fastest growing sectors; its revenue generation, passenger load, economic benefits, growth forecast, aviation management, IATA, security checks and tourism are the major highlights in this book. New and updated material throughout the text, presenting both national and global perspective along with case studies and practical safety measures will undoubtedly ensure readers acquire knowledge on the effective methods and the basic principles involved in implementing a security system currently in use at airports worldwide. "Introduction to Travel and Airline Industry," helps prepare practitioners to enter the industry and helps seasoned professionals prepare for new threats and prevent new tragedies. This student-friendly book also covers discussion questions at the end of each chapter and abbreviations list to facilitate quick and easy learning.
Publisher: Notion Press
ISBN: 9781646507023
Category : Technology & Engineering
Languages : en
Pages : 326
Book Description
This book "Airline Airport and Tourism Management " is a complete guide and covers all aspects from travel documents to tourism industry. It is designed to assist students enrolled in a formal course of instruction, as well as the individual who is studying on his or her own. Aviation is one of the world fastest growing sectors; its revenue generation, passenger load, economic benefits, growth forecast, aviation management, IATA, security checks and tourism are the major highlights in this book. New and updated material throughout the text, presenting both national and global perspective along with case studies and practical safety measures will undoubtedly ensure readers acquire knowledge on the effective methods and the basic principles involved in implementing a security system currently in use at airports worldwide. "Introduction to Travel and Airline Industry," helps prepare practitioners to enter the industry and helps seasoned professionals prepare for new threats and prevent new tragedies. This student-friendly book also covers discussion questions at the end of each chapter and abbreviations list to facilitate quick and easy learning.
Tourism Management
Author: Stephen Page
Publisher: Routledge
ISBN: 0750682051
Category : Business & Economics
Languages : en
Pages : 495
Book Description
'Tourism Management' is a complete synthesis of tourism, from its beginnings, through to the major impacts it has on today's global community, the environment and economy.
Publisher: Routledge
ISBN: 0750682051
Category : Business & Economics
Languages : en
Pages : 495
Book Description
'Tourism Management' is a complete synthesis of tourism, from its beginnings, through to the major impacts it has on today's global community, the environment and economy.
Aviation and Tourism
Author: Dr Andreas Papatheodorou
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409485749
Category : Business & Economics
Languages : en
Pages : 416
Book Description
This book deals exclusively with issues related to the relationship between aviation and leisure travel. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the aviation and tourism industries. Each chapter is illustrated with case study material that will reinforce the understanding of the issues that are being examined.
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409485749
Category : Business & Economics
Languages : en
Pages : 416
Book Description
This book deals exclusively with issues related to the relationship between aviation and leisure travel. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the aviation and tourism industries. Each chapter is illustrated with case study material that will reinforce the understanding of the issues that are being examined.
Tourism Management
Author: Stephen J. Page
Publisher: Routledge
ISBN: 1317665910
Category : Business & Economics
Languages : en
Pages : 618
Book Description
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics. This fifth edition has been revised and updated to include: new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism updated case studies on BRIC markets and new case studies from the Middle East and Asia enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth transport section with more international perspectives from China and South America an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.
Publisher: Routledge
ISBN: 1317665910
Category : Business & Economics
Languages : en
Pages : 618
Book Description
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics. This fifth edition has been revised and updated to include: new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism updated case studies on BRIC markets and new case studies from the Middle East and Asia enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth transport section with more international perspectives from China and South America an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.
Air Transport - A Tourism Perspective
Author: Anne Graham
Publisher: Elsevier
ISBN: 0128128577
Category : Transportation
Languages : en
Pages : 276
Book Description
Air Transport: A Tourism Perspective provides rigorous insights into the current complexities, synergies and conflicts within air transportation and tourism, presenting a balanced, comprehensive, contemporary, and global analysis that thoroughly examines the links between theory and practice. The book offers readers a multi-sector, global perspective on the practical implications of the link between air transport and tourism. By using a novel approach, it systematically explores the successive stages of a tourist's trip-investigating reasons for flying, the airport experience, airline industry structures, competition and regulation, and air transportation and destination interrelationships. In addition, the book explores current and salient debates on such issues as the influence of traveling to visit friends and family, the role of charters versus low cost carriers, public subsidies to support airport development, and much more.
Publisher: Elsevier
ISBN: 0128128577
Category : Transportation
Languages : en
Pages : 276
Book Description
Air Transport: A Tourism Perspective provides rigorous insights into the current complexities, synergies and conflicts within air transportation and tourism, presenting a balanced, comprehensive, contemporary, and global analysis that thoroughly examines the links between theory and practice. The book offers readers a multi-sector, global perspective on the practical implications of the link between air transport and tourism. By using a novel approach, it systematically explores the successive stages of a tourist's trip-investigating reasons for flying, the airport experience, airline industry structures, competition and regulation, and air transportation and destination interrelationships. In addition, the book explores current and salient debates on such issues as the influence of traveling to visit friends and family, the role of charters versus low cost carriers, public subsidies to support airport development, and much more.
Airport Marketing
Author: Nigel Halpern
Publisher: Routledge
ISBN: 1000466485
Category : Business & Economics
Languages : en
Pages : 542
Book Description
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Publisher: Routledge
ISBN: 1000466485
Category : Business & Economics
Languages : en
Pages : 542
Book Description
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Air transport – tourism nexus: A destination management perspective
Author: Maya Georgieva Ivanova
Publisher: Zangador
ISBN: 9549278646
Category :
Languages : en
Pages : 211
Book Description
The aim of current research monograph is to provide a deeper view of the complex relationship between the air transport and tourism industries. The adopted point of view – a destination perspective – enables one to go into a more detailed exploration of the topic and to consider issues that usually remain invisible at the strategic managers’ level. The elaborated destination analysis framework and the identification of common points between aviation and tourism set the groundwork for further examination of the air transport-tourism nexus. Therefore, the book would be useful both for students and researchers in the field of tourism, hospitality and destination management, and for practitioners and destination management representatives who may find interesting insights and ideas for improvement. The monograph would be suitable also for managers and representatives from the air transport industry by providing them with the other point of view – that of the local tourist destination – to consider in their strategic growth and negotiation process.
Publisher: Zangador
ISBN: 9549278646
Category :
Languages : en
Pages : 211
Book Description
The aim of current research monograph is to provide a deeper view of the complex relationship between the air transport and tourism industries. The adopted point of view – a destination perspective – enables one to go into a more detailed exploration of the topic and to consider issues that usually remain invisible at the strategic managers’ level. The elaborated destination analysis framework and the identification of common points between aviation and tourism set the groundwork for further examination of the air transport-tourism nexus. Therefore, the book would be useful both for students and researchers in the field of tourism, hospitality and destination management, and for practitioners and destination management representatives who may find interesting insights and ideas for improvement. The monograph would be suitable also for managers and representatives from the air transport industry by providing them with the other point of view – that of the local tourist destination – to consider in their strategic growth and negotiation process.
Air Transport – A Tourism Perspective
Author: Anne Graham
Publisher: Elsevier
ISBN: 0128128585
Category : Transportation
Languages : en
Pages : 278
Book Description
Air Transport: A Tourism Perspective provides rigorous insights into the current complexities, synergies and conflicts within air transportation and tourism, presenting a balanced, comprehensive, contemporary, and global analysis that thoroughly examines the links between theory and practice. The book offers readers a multi-sector, global perspective on the practical implications of the link between air transport and tourism. By using a novel approach, it systematically explores the successive stages of a tourist's trip—investigating reasons for flying, the airport experience, airline industry structures, competition and regulation, and air transportation and destination interrelationships. In addition, the book explores current and salient debates on such issues as the influence of traveling to visit friends and family, the role of charters versus low cost carriers, public subsidies to support airport development, and much more. - Presents insights from an international team of expert contributors with proven research and publication experience in their specialty area - Includes cutting-edge analyses based on original research that identifies emerging research directions and policy and managerial implications - Utilizes a multidisciplinary approach to fully explore theoretical and policy concepts and their effect on air transportation and tourism development - Provides case studies from around the globe in each chapter
Publisher: Elsevier
ISBN: 0128128585
Category : Transportation
Languages : en
Pages : 278
Book Description
Air Transport: A Tourism Perspective provides rigorous insights into the current complexities, synergies and conflicts within air transportation and tourism, presenting a balanced, comprehensive, contemporary, and global analysis that thoroughly examines the links between theory and practice. The book offers readers a multi-sector, global perspective on the practical implications of the link between air transport and tourism. By using a novel approach, it systematically explores the successive stages of a tourist's trip—investigating reasons for flying, the airport experience, airline industry structures, competition and regulation, and air transportation and destination interrelationships. In addition, the book explores current and salient debates on such issues as the influence of traveling to visit friends and family, the role of charters versus low cost carriers, public subsidies to support airport development, and much more. - Presents insights from an international team of expert contributors with proven research and publication experience in their specialty area - Includes cutting-edge analyses based on original research that identifies emerging research directions and policy and managerial implications - Utilizes a multidisciplinary approach to fully explore theoretical and policy concepts and their effect on air transportation and tourism development - Provides case studies from around the globe in each chapter
Tourism, Transport and Travel Management
Author: M.R. Dileep
Publisher: Routledge
ISBN: 1351365657
Category : Business & Economics
Languages : en
Pages : 520
Book Description
The terms travel and tourism are often used interchangeably in tourism literature. This comprehensive textbook provides students with essential knowledge of the intricate relationship existing between travel, transport and tourism. The book analyses the structure, functions, activities, strategies and practices of each of the sectors in the travel industry, such as airlines, airports, tour operators, travel agencies and cruises. It is structured into six parts, covering all modes of transport (air, land and water), travel intermediation, the tour operation business and impacts and prospects for the future. International case studies are integrated throughout to showcase practical realities and challenges in the travel industry and to aid students’ learning and understanding. Written in an accessible and engaging style, this is an invaluable resource for students of tourism, hospitality, transport and travel management courses.
Publisher: Routledge
ISBN: 1351365657
Category : Business & Economics
Languages : en
Pages : 520
Book Description
The terms travel and tourism are often used interchangeably in tourism literature. This comprehensive textbook provides students with essential knowledge of the intricate relationship existing between travel, transport and tourism. The book analyses the structure, functions, activities, strategies and practices of each of the sectors in the travel industry, such as airlines, airports, tour operators, travel agencies and cruises. It is structured into six parts, covering all modes of transport (air, land and water), travel intermediation, the tour operation business and impacts and prospects for the future. International case studies are integrated throughout to showcase practical realities and challenges in the travel industry and to aid students’ learning and understanding. Written in an accessible and engaging style, this is an invaluable resource for students of tourism, hospitality, transport and travel management courses.
Airline Marketing and Management
Author: Mr Stephen Shaw
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409486680
Category : Business & Economics
Languages : en
Pages : 379
Book Description
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: ∗Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. ∗ An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. ∗The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. ∗ Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. ∗Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. ∗Airline websites and their role as both a selling and distributing tool. ∗The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409486680
Category : Business & Economics
Languages : en
Pages : 379
Book Description
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: ∗Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. ∗ An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. ∗The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. ∗ Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. ∗Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. ∗Airline websites and their role as both a selling and distributing tool. ∗The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.