Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 488
Book Description
Condom Advertising and AIDS
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment
Publisher:
ISBN:
Category : AIDS (Disease)
Languages : en
Pages : 104
Book Description
Publisher:
ISBN:
Category : AIDS (Disease)
Languages : en
Pages : 104
Book Description
HEA AIDS Advertising
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 29
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 29
Book Description
Small Marketers Aids; Annual
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 488
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 488
Book Description
Dietary Supplements
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
Book Description
Aids for Advertisers
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
Book Description
Advances in Advertising Research (Vol. 1)
Author: Ralf Terlutter
Publisher: Springer-Verlag
ISBN: 3834960063
Category : Business & Economics
Languages : de
Pages : 412
Book Description
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
Publisher: Springer-Verlag
ISBN: 3834960063
Category : Business & Economics
Languages : de
Pages : 412
Book Description
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
Evaluating AIDS Prevention Programs
Author: National Research Council
Publisher: National Academies Press
ISBN: 030904281X
Category : Medical
Languages : en
Pages : 391
Book Description
With insightful discussion of program evaluation and the efforts of the Centers for Disease Control, this book presents a set of clear-cut recommendations to help ensure that the substantial resources devoted to the fight against AIDS will be used most effectively. This expanded edition of Evaluating AIDS Prevention Programs covers evaluation strategies and outcome measurements, including a realistic review of the factors that make evaluation of AIDS programs particularly difficult. Randomized field experiments are examined, focusing on the use of alternative treatments rather than placebo controls. The book also reviews nonexperimental techniques, including a critical examination of evaluation methods that are observational rather than experimentalâ€"a necessity when randomized experiments are infeasible.
Publisher: National Academies Press
ISBN: 030904281X
Category : Medical
Languages : en
Pages : 391
Book Description
With insightful discussion of program evaluation and the efforts of the Centers for Disease Control, this book presents a set of clear-cut recommendations to help ensure that the substantial resources devoted to the fight against AIDS will be used most effectively. This expanded edition of Evaluating AIDS Prevention Programs covers evaluation strategies and outcome measurements, including a realistic review of the factors that make evaluation of AIDS programs particularly difficult. Randomized field experiments are examined, focusing on the use of alternative treatments rather than placebo controls. The book also reviews nonexperimental techniques, including a critical examination of evaluation methods that are observational rather than experimentalâ€"a necessity when randomized experiments are infeasible.
Effective Advertising
Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 92
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 92
Book Description
Small Marketers Aids
Author:
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 192
Book Description
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 192
Book Description
Effective Media Planning
Author: August B. Priemer
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Book Description