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Author: Nadda, Vipin
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.
Author: Nadda, Vipin
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 587
Get Book Here
Book Description
The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.
Author: Correia, Ricardo
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market.
Author: Ricardo Fontes Correia
Publisher:
ISBN:
Category : Artificial intelligence
Languages : en
Pages : 0
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Book Description
"This book explores the dynamic intersection of AI and tourism, shedding light on the ways in which AI is reshaping the entire travel ecosystem"--
Author: Stanislav Ivanov
Publisher: Emerald Group Publishing
ISBN: 1787566897
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.
Author: A. K. Pradeep
Publisher: John Wiley & Sons
ISBN: 1119484081
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Author: Nadda, Vipin
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 874
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Book Description
In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.
Author: Marco Valeri
Publisher: Emerald Group Publishing
ISBN: 1837971684
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.
Author: Vinod Kumar Shukla
Publisher: CRC Press
ISBN: 1000935280
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
This informative volume on the shifting requirements of the hospitality service industry aims to incorporate smart information technology into tourism services. A resource written specifically for tourism service industry professionals, it provides a focused approach to introducing Industry 4.0-related technologies. It explains how artificial intelligence can support a company’s strategy to revolutionize the business by using smart technology most effectively. The chapters explore artificial intelligence, Internet of Things, big data, blockchain, and automation and robotics in the hospitality industry.
Author: Ray Tinston
Publisher: GRIN Verlag
ISBN: 3346907813
Category : Computers
Languages : en
Pages : 243
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Book Description
Doctoral Thesis / Dissertation from the year 2023 in the subject Computer Sciences - Artificial Intelligence, , language: English, abstract: This thesis examines the integration of behavioural science terminology and artificial intelligence (AI) in tourism marketing. The primary objective of this study is to identify and analyse the potential synergies between these interdisciplinary disciplines and investigate novel strategies for enhancing marketing campaigns and promoting sustainable tourism. The study employs a multi-method approach, including a comprehensive literature review, in-depth interviews with industry experts, and case studies of effective marketing campaigns that engage AI and behavioural science principles. Tourism is a critical contributor to the global economy, accounting for an estimated 1-in-10 jobs worldwide. In the post-Covid era, the sector has experienced significant growth, leading to intense competition among tourism organizations and marketers seeking innovative and sophisticated marketing strategies to attract and retain customers. A promising approach to enhance customer experiences and maximize marketing efforts is integrating behavioural science and artificial intelligence (AI) in tourism marketing, optimizing marketing activities' effectiveness. Behavioural science involves systematically studying and researching decision-making processes, cognitive biases, and social influences to understand consumer behaviour better, promote environmentally friendly options, and influence purchasing decision. Similarly, AI technologies, such as machine learning and natural language processing, hold the potential to revolutionize business operations and customer engagement. When applied to tourism marketing, combining behavioural science and AI can improve personalization, targeting, and customer interactions, resulting in higher satisfaction and loyalty.
Author: Johnny Ch Lok
Publisher:
ISBN:
Category :
Languages : en
Pages : 178
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Book Description
How artificial intelligence can raise office efficiency to bring benefits to online tourism and publish industries ?Artificial Intelligence is already impacting every industry through automation and machine learning, bringing concerns that AI is on the fast track to replacing many jobs. But these fears aren't new, says Dan Jackson, director of Enterprise Technology at Crestron, a company that designs workplace technology. "I'd argue this is no different than when we moved from an agricultural to an industrial economy at the turn of the last century. The percentage of people working in agriculture significantly decreased, and it was a big shift, but we still have plenty of jobs 100 years later," he says. Anytime society experiences a major technological advancement, we need to be prepared for it to change the way we live and work. It's hard to imagine what the future of jobs will look like with AI, but that future exists. And optimists suggest that, like the sewing machine to the textile industry, AI will make us better, more efficient and faster workers. In fact, many experts agree that AI has the potential to eliminate mundane, administrative work, while we will always rely on human workers to be empathetic, collaborative, creative and strategic. But it's impact on any industry lies in the hands of the business leaders who are responsible for adopting AI strategies. ⦁Training presents challengesA recent study of 1,000 global companies by Accenture found that AI is already creating three new categories of jobs: trainers, explainers and sustainers. Trainers are the people who teach AI systems how to act -- whether it's language, human behavior or the intricacies of human interaction. Explainers are the liaison between technology and business leaders, providing more insight and clarity into machine learning for the non-tech workers. Sustainers are the workers required to maintain AI systems and troubleshoot any potential issues. Some jobs were highly technical and required advanced degrees, but other roles demanded innately human things such as empathy and interaction. Downstream jobs, such as those in sales, marketing, or service will change to take advantage of the insights from AI, but many of the core skills will remain. However, it might sound like any job related to AI will require years of technical knowledge, but that isn't the case. We've already seen a shift in tech hiring -- companies often need highly specific skill sets that are hard to find in potential candidates. As a result, more businesses are hiring employees with the right soft skills, and then training them in technical skills. Internet negative influences to travel agentsAlthough, on the one hand, internet creates offline travel agents to use websites to help them to sell electronic air ticket or travel related products, such as prebooking hotel rooms, restaurants, transportation tools etc. travel service. However, on the other hand, internet also brings travel agencies competitive disadvantage with regad to suppliers' direct websites, when airlines are able to control seat availability and prices. Indeed internet cause the decision is made by the airlines to reduce and/or eliminate travel agency commission has led them to use technology that many of their distrust or are not inclined to use, and to compare prices and travel schedules constantly. As a result of this travel sale service environment, traditional offline travel agencies are at a competitive disadvantage with regard to online travel agencie and to airline carriers, which have developed their own direct websites where they are able to control seat availability and prices.
