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Author: Nagaraj, Samala
Publisher: IGI Global
ISBN: 1799839206
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Author: Nagaraj, Samala
Publisher: IGI Global
ISBN: 1799839206
Category : Business & Economics
Languages : en
Pages : 334
Get Book Here
Book Description
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Author: Stanislav Ivanov
Publisher: Emerald Group Publishing
ISBN: 1787566897
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.
Author: Vinod Kumar Shukla
Publisher: CRC Press
ISBN: 1000935280
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
This informative volume on the shifting requirements of the hospitality service industry aims to incorporate smart information technology into tourism services. A resource written specifically for tourism service industry professionals, it provides a focused approach to introducing Industry 4.0-related technologies. It explains how artificial intelligence can support a company’s strategy to revolutionize the business by using smart technology most effectively. The chapters explore artificial intelligence, Internet of Things, big data, blockchain, and automation and robotics in the hospitality industry.
Author: Jasmin Armbruster
Publisher: GRIN Verlag
ISBN: 3346033457
Category : Travel
Languages : en
Pages : 28
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Book Description
Seminar paper from the year 2018 in the subject Tourism - Miscellaneous, grade: 1,3, University of Applied Sciences Kempten, language: English, abstract: Tourismus ist ein wichtiger Wirtschaftszweig und beschäftigt Millionen von Menschen weltweit. Die Zahl der Reisenden steigt kontinuierlich an und es ist kein Ende in Sicht. Diese Entwicklung beeinflusst zunehmend die Hotellerie, denn es entwickelt sich ein starker Wettbewerb zwischen kleinen und mittelständigen Hotels. Die Aufgabe der Hotels ist es also, möglichst rentable Kundenbeziehungen aufzubauen, um weiterhin am Markt präsent zu sein. In der Vergangenheit reichte es aus, die Kunden zufrieden zu stellen, doch dies ist heutzutage längst nicht genug. Die Hotels müssen einen hervorragenden Service anbieten, um die Kundenwünsche zu übertreffen und sich dadurch einen Vorteil gegenüber der Konkurrenz zu verschaffen. Durch die technologischen Entwicklungen im Bereich Künstliche Intelligenz, gibt es immer mehr Möglichkeiten, die hierfür genutzt werden können. Der Einsatz von Maschine Learning, Natural Language Processing und Robotern bietet Hotelmanagern die nötigen Voraussetzungen. Der Dienstleistungssektor ist jedoch stark von Menschen geprägt und somit stellt sich die Frage, inwiefern Künstliche Intelligenz die Kundenzufriedenheit und das Erlebnis im Hotel verbessern kann. Diese Hausarbeit widmet sich der beschriebenen Problematik und versucht durch eine Literaturrecherche die Thematik zu erforschen.
Author: Park Thaichon
Publisher: Taylor & Francis
ISBN: 1040049397
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry is adapting and evolving to cater to the sophisticated tastes of the modern, tech-savvy traveller. In this eye-opening exploration, readers will be taken on a journey through the latest innovations in artificial intelligence, blockchain, and the metaverse as they intersect with the world of luxury hospitality. From AI-driven concierge services and smart hotel rooms that cater to guests' every whim to the democratization of luxury experiences through blockchain-based loyalty programmes and the rise of virtual reality travel, this book reveals the extraordinary possibilities that lie ahead for the discerning traveller. With insights from international experts, this edited collection provides a comprehensive and engaging overview of the current and future trends shaping the industry and will be valuable to scholars and postgraduate researchers across the hospitality sector, innovation, and luxury management.
Author: Alexander Mirza
Publisher: Archway Publishing
ISBN: 1665754818
Category : Business & Economics
Languages : en
Pages : 169
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Book Description
This book provides a strategic roadmap creating the next generation of brands and experiences that create new wealth and make a difference in the world. It provides insights into using new technologies such as artificial intelligence to innovate the customer experience, restore meritocracy in the workplace and reshape economies with sustainable tourism. The author shares emerging business models and systems of corporate governance in diverse regions of the world and shares potential implications for government policies in a turbulent, multi-polar world.
Author: Talukder, Mohammad Badruddoza
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 603
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Book Description
With todays rapidly evolving digital landscape, businesses in the hospitality and tourism industries face the challenge of harnessing the power of emerging technologies to stay competitive and meet the evolving needs of travelers. From personalized guest experiences to efficient operations and sustainable practices, there is a growing demand for innovative solutions that leverage artificial intelligence (AI) and cutting-edge technology. However, navigating this technological landscape can be daunting, with businesses often grappling with questions of implementation, integration, and ethical considerations. Impact of AI and Tech-Driven Solutions in Hospitality and Tourism emerges to provide insight and guidance in addressing these challenges. By delving into the transformative potential of AI and technology, this book offers a comprehensive exploration of how these innovations are reshaping the hospitality and tourism sectors. Through in-depth analyses, case studies, and practical examples, readers gain valuable insights into the myriad ways in which AI-driven solutions can enhance guest experiences, streamline operations, and drive sustainable practices within the industry.
Author: Talukder, Mohammad Badruddoza
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 800
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Book Description
In the age of artificial intelligence (AI), hotel and travel management are undergoing transformations to revolutionize guest experiences, make operations efficient, and improve industry standards. AI technologies redefine how hotels and travel companies personalize customer interactions, streamline operations, and optimize revenue management. From tools like chatbots and virtual assistants to predictive analytics, AI enables increased efficiency and customization. As AI continues to evolve, questions must be raised about data privacy, ethical use or algorithms, and the roles of hospitality workers as technology becomes pivotal. Hotel and Travel Management in the AI Era explores the intersection of AI and hotel and travel management, showcasing its potential for innovation and the challenges it presents for workers in the hospitality industry. It posits effective solutions for managing technology integration in an industry where the human aspect of management is pivotal. This book covers topics such as virtual and augmented reality, smart technology, and risk management, and is a useful resource for hospitality and tourism professionals, security workers, computer engineers, business owners, sociologists, researchers, and academicians.
Author: Michael Beebe
Publisher: Michael Beebe
ISBN:
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Embark on a groundbreaking exploration into the future of hospitality with "Artificial Intelligence and Hotel Management." This book serves as a comprehensive guide, unveiling the transformative potential of Artificial Intelligence (AI) in reshaping the landscape of the hotel industry. In this thought-provoking volume, readers delve into the intricate interplay between cutting-edge technology and the timeless principles of exceptional guest service. From the front desk to housekeeping, each aspect of hotel management is scrutinized through the lens of AI, offering hoteliers, industry professionals, and enthusiasts valuable insights into the strategic integration of AI for enhanced operational efficiency and unparalleled guest experiences. Discover the role of AI in streamlining operational processes, optimizing workforce management, and revolutionizing reservations and bookings. Gain a deep understanding of how smart room technologies and predictive maintenance are redefining the very essence of guest accommodations. The book navigates the delicate balance between data security and guest privacy, addressing ethical considerations in AI implementation within the hospitality domain. Real-world case studies and industry perspectives provide a tangible dimension to the theoretical framework, offering readers practical examples of successful AI implementations in hotel management. From automated check-ins and check-outs to voice-activated services and AI-driven concierge experiences, the book unravels the transformative journey that hotels embark on when embracing AI technologies. As an essential read for those seeking to navigate the complex intersection of technology and hospitality, "Artificial Intelligence and Hotel Management" not only envisions the future of hotels but also offers actionable insights for today's industry leaders and aspiring hoteliers. Join us on this intellectual journey, where innovation meets tradition, and the potential of AI unfolds within the dynamic world of hotel management.
Author: Stanislav Ivanov
Publisher: Emerald Group Publishing
ISBN: 1787566870
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.
