Agricultural Marketing and Consumer Behavior in a Changing World PDF Download
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Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 1461562732
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 1461562732
Category : Business & Economics
Languages : en
Pages : 314
Get Book Here
Book Description
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Author: W.M.F. Jongen
Publisher: BRILL
ISBN: 9086866662
Category : Juvenile Nonfiction
Languages : en
Pages : 399
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Book Description
This is a fully rewritten and extended version of the successful first edition of a textbook which focuses on consumer-driven food product innovation using a systems-oriented approach. It integrates marketing and consumer sciences with technological aspects such as processing, logistics and information technology, and presents an integrated view of how new food product development is to be situated in a chain-oriented approach. Attention is also paid to the impact of changes in the environment of the agri-food system on food innovation, such as the changing consumer, the growing concern about food safety and new insights in human nutrition. Topics covered include changing markets, consumer perception of product quality, quality function deployment, the use of new and improved technology in food production, logistics and information technology, the role of regulation and legislation, quality management and control systems such as HACCP and TQM. The chapters of the first edition have been updated and extended. New chapters have been added, on consumer behaviour, corporate strategy, food safety and nutritional aspects of food innovation. Researchers and professionals in the food industry as well as students of food science, food technology and management will find this publication provides valuable information on the latest developments in the product innovation by agri-food systems.
Author: Johnston Birchall
Publisher: Routledge
ISBN: 1134549474
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Mutuality has become a topic of debate recently for a whole range of academics and social commentators. The 'demutualisation' of banks and building societies has been partnered by the idea of a 'new mutualism' , forming a set of social values and beliefs, and this collection looks at the manifestations of these trends and the implications for the future.
Author: Aad van Tilburg
Publisher: Springer Science & Business Media
ISBN: 1461545234
Category : Technology & Engineering
Languages : en
Pages : 300
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Book Description
Agricultural markets have entered a long-term process of liberalization, with the aim of reducing imposed market imperfections such as monopolistic public trade, entry barriers and subsidies. The experience of more than a decade of agriculture liberalization offers a good opportunity to review and analyze the outcome of this process and to draw lessons for the future. The central topic in Agricultural Markets Beyond Liberalization is the relationship between market structure and how markets perform in a dynamic context during a liberalization process. The topic is studied from both a micro and macro viewpoint and refers to different types of agricultural markets. This volume brings together the dynamics of agricultural markets in several parts of the world, with a special focus on transition economics and Africa. The different studies cover geographical areas as wide as a district as well as a group of countries, and institutions from individual contracts to multi-national organizations. The analysis of liberalization under different circumstances, and the different methods of analysis used by the authors provide a valuable foundation for the assessment of liberalization.
Author: Hans van Trijp
Publisher: BRILL
ISBN: 9086866999
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Author: Susanne Doppler
Publisher: Woodhead Publishing
ISBN: 0128177934
Category : Technology & Engineering
Languages : en
Pages : 238
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Book Description
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. - Presents the challenges customers face in their away-from-home food shopping - Explains how customer food experiences can be created - Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences
Author: V. Santaniello
Publisher: CABI
ISBN: 9780851997018
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
The investment climate for firms producing genetically modified (GM) agricultural products has recently experienced considerable change, with the occurrence of remarkably high rate of farmer acceptance, but considerable consumer resistance. The present system that involves firms developing biotech products, farmers producing the products, food and related agribusiness industrial firms, and consumers of food, is very volatile. This however will soon be affected by changes in reulatory, trade and food safety regimes.This book addresses these key issues and is based on papers presented at the fourth meeting of The International Consortium on Agricultural Biotechnology Research (ICABR), on Economics of Agricultural Biotechnology, held at Ravello, Italy, in August 2000. Organized in four parts, this volume focuses on:Consumer reactions to GM food informationRegulatory issuesFarmer acceptance of biotech productsChanges in industrial organization in life science and food sectors
Author: Ruerd Ruben
Publisher: Springer Science & Business Media
ISBN: 9781402046001
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Optimizing chain performance asks for cooperation between all agents involved in the supply chain.
Author: P. S. Johnson
Publisher: Edward Elgar Publishing
ISBN: 9781781956397
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
'This book is to be recommended as a valuable reference source; the self-contained chapters provide well-written and informative introductions to the industries covered and the authors also give helpful guidance to further reading.' - Eleanor J. Morgan, The Economic Journal This important book presents an authoritative, up-to-date examination of a number of major industries in Europe. It offers valuable insights into the nature of industrial activity in Europe, as well as providing comprehensive introductions to a series of key industries, such as defence, construction, tourism and biotechnology.
Author: Francisco J. Martínez-López
Publisher: Springer
ISBN: 3030189112
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.
