Author: Jessica Eise
Publisher: Routledge
ISBN: 1317231309
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Author: Susanna Hornig Priest
Publisher: SAGE
ISBN: 1412959209
Category : Language Arts & Disciplines
Languages : en
Pages : 1145
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Book Description
The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of contemporary scientific developments. Scientist - aided by public relations and public information professionals - must get their stories out, not only to other scientists but also to broader public audiences. Funding agencies increasingly expect their grantees to engage in outreach and education, and such activity can be seen as both a survival strategy and an ethical imperative for taxpayer-supported, university-based research. Science communication, often in new forms, must expand to meet all these needs. Providing a comprehensive introduction to students, professionals and scholars in this area is a unique challenge because practitioners in these fields must grasp both the principles of science and the principles of science communication while understanding the social contexts of each. For this reason, science journalism and science communication are often addressed only in advanced undergraduate or graduate specialty courses rather than covered exhaustively in lower-division courses. Even so, those entering the field rarely will have a comprehensive background in both science and communication studies. This circumstance underscores the importance of compiling useful reference materials. The Encyclopedia of Science and Technology Communication presents resources and strategies for science communicators, including theoretical material and background on recent controversies and key institutional actors and sources. Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programmes, to mention just a few of the major challenges. This work will help to develop and enhance such understanding as it addresses these challenges and more. Topics covered include: advocacy, policy, and research organizations environmental and health communication philosophy of science media theory and science communication informal science education science journalism as a profession risk communication theory public understanding of science pseudo-science in the news special problems in reporting science and technology science communication ethics.
Author:
Publisher: Bib. Orton IICA / CATIE
ISBN:
Category :
Languages : en
Pages : 254
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Book Description
Author: National Agricultural Library (U.S.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 1338
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Book Description
Author: Roger Price
Publisher: Routledge
ISBN: 1351695088
Category : History
Languages : en
Pages : 450
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Book Description
This book, first published in 1983, is a major contribution to our understanding of how and why French rural peasant society became modernised by radical changes in the communications system – in particular, the coming of the railways. The author argues that complex changes in the transport systems, and their effects on agricultural market structures, finally brought traditional French rural civilisation to an end. With the extension of commercialisation, and the widening of horizons, new economic and social structures – and changed attitudes – rapidly came into being. Writing as an economic historian, the author has adopted an interdisciplinary approach to this study which incorporates economic, sociological, historical and geographical methods and data.
Author: P.K. Ramachandran Nair
Publisher: Springer Science & Business Media
ISBN: 3319031015
Category : Technology & Engineering
Languages : en
Pages : 144
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Book Description
The purpose of this book is to help early career professionals in agriculture and natural resources write their research papers for high-quality journals and present their results properly at professional meetings. Different fields have different conventions for writing style such that the authors of the book have found it difficult to recommend to young scientists in these fields a specific book or source material out of the several that are available as the “go to” guide. Writing a scientific paper is a tedious task even to experienced writers; but it is particularly so for the early career professionals such as students, trainees, scientists and scholars in agriculture and natural resources; the challenge is even more when their first language of communication is not English. This book is targeted mainly to that group.
Author:
Publisher:
ISBN:
Category : Agricultural administration
Languages : en
Pages : 12
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Book Description
Author:
Publisher: Int. Rice Res. Inst.
ISBN: 971104126X
Category : Agricultural education
Languages : en
Pages : 214
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Book Description
Training implications of recent progress in rice research; Status, constraints, and challenges of education at agricultural colleges and universities; The international agricultural research centers and agricultural education in developing countries; Agricultural training at IRRI; Status of agricultural education and challenges for intenational agencies; Human resource development issues in agriculture; Status and thrusts of education for agriculture in India; Research and training at the agency for agricultural research and development in Indonesia; Agricultural education in Thailand: system and problems; Private sector involvement in agricultural training; Agricultural education: views of Indian farmers; Korean farmers' views of education for agriculture; Agricultue graduates and agricultural education in the coming decade; Special needs of women in agricultural education; Follow-up: an essential element in training agricultural workers; Systems of agricultural extension; Patterns and trends in information dissemination; Computers in education: the revolution; Overcoming language barriers: autotutorial modules and copublication.
Author: Wayne Jones
Publisher: Scarecrow Press
ISBN: 9780810841437
Category : Computers
Languages : en
Pages : 212
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Book Description
These papers, presented at ALCTS' July 2000 Preconference on Metadata for Web Resources by a virtual who's who of the digital world, provide a timely overview of the challenges and difficulties of bringing order to a most unruly medium. Topics range from carefully considered viewpoints to possible standards to actual how-to's.
Author:
Publisher: IICA
ISBN:
Category :
Languages : en
Pages : 200
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Book Description
